Learn Your Platforms Language
Each platform has its own language to master in order to be fully successful. It’s okay to cross-post for some content, but not always. Each platform has its own niche, and you want to make sure you’re posting with that in mind. In fact, you will probably gain more engagement if you mix it up between the platforms, as you will reach a larger audience.
LinkedIn – LinkedIn is going to be the most diverse from the rest. While it is a social platform, it is geared towards professional specifically. It’s more person networking and general brand awareness than it is a social, engagement site. Think of your LinkedIn page as an interactive resume. You can also update it with relevant news about your work and any company news. You want to make sure that any content you do post, is professional and specifically related to your work.
Facebook – Facebook is a great place for two things – posting larger content, and promoting your other social platforms. Research has shown recently that video posts have reached the largest audience and gained the most engagement. Facebook Video ideas include – How-To guides, and “Blog Post Summaries”. You want your video to be educational so people enjoy watching and get something out of it, but also approachable enough that its enjoying to watch. Facebook is the easiest and fastest to share as a viewer. Remember to take advantage of the live feed function.
Instagram – Think of Instagram as a digital interactive photo gallery. It’s not the place for infographics. Use your best high-res photos to promote and showcase your brand. Instagram is one of the most used, most interactive social platforms. On Instagram a great photo isn’t enough, it needs to be paired with unique, interactive copy (or caption) in order to maintain interest from your followers. Keep your brands personality up by keeping a consistent tone. Instagram is probably the most personal of the platforms, due to its stories and highlights features. Use stories to create and hold dialogue with your followers.
Twitter – Twitter is a great place to post quick headlines. Alert your followers of something quick, like an upcoming promotion or update. You can also use Twitter, similar to Facebook, as a way to point interest towards your other social media platforms.
Pinterest – Pinterest is a great way to spread educational information through infographics and step-by-step photo guides. People use Pinterest almost as a way to collect ideas, and learn quick tips, tricks, or life hacks. Take your relevant blog posts and draft them into a cute infographic to teach something.
Social Media – Make it Work for Your Business.
In today’s world, it’s absolutely key to create and maintain a social media presence in order to maintain a successful business. In this blog post, we’re going to create kind of a road map to promote yourself successfully on social media.
- Pick Your Platform. The first step, is to decide which platforms make sense for your business. Particularly at the beginning, it will be easier to focus on a couple rather than try to conquer them all. While there are many options, the tops tend to be – Facebook, LinkedIn, Instagram, and Twitter.
- Cross-Reference. Once you’ve narrowed down your particular top picks for social media platform, cross-reference it with your target audience and competitive business’. If your competition is on a particular platform, you want to have a presence on the same one, in order to remind people that you’re there. You also want to let yourself be known where you know you’re target audience is. If you’re not quite sure, you can always try a couple out, look at the analytics, and see what’s most successful for you.
- Why Social Media? Before you can begin to post content, copy, or articles to promote yourself, you need to have a goal in mind. Some goals include – raising sales, raising brand awareness, raising foot traffic, etc
- Create GOOD Content. Social Media only works if you work it. Just because you have something out there, doesn’t mean it will help you reach your goals. Quality Social Media content is a combination of good photos, copy, and a consistent brand personality. A great way to create brand personality is to put a face behind the business. Our Pittsburgh Photographers can help you create and share the perfect image with a company headshot.
- Be Consistent. Consistency, consistency, consistency. We can’t stress that enough. This is true through quantity of content, quality of content (whether this be articles, videos, or photos), quality of copy, tone, and personality.
- Find Your Voice. Each and every business needs to have a consistent (yes, there’s that word again), voice with their social media business. How do you want to engage with your viewers? Do you want to be sassy, cheesy, light-hearted, serious?
- Keep the Conversation Going. Remember, social media is about keeping a two-way conversation, NOT AN ADVERTISEMENT. Show you audience why they should use your product, or follow you, rather than telling them. As soon as you begin to “over-sell” to the viewers, they’ll get bored.
- Check-In. The world, and social media, is constantly changing. The most important part is to stay relevant, and even ahead of the trends if you can. Watch your engagement online to see what works, and what doesn’t. You can do this either from watching the analytics or simple keeping an eye on your most recent posts and comparing them to those in the past.

Jen Barker Worley Photography
555 Grant Street, Suite 337 Offices at the William Penn Pittsburgh, PA 15219
https://jenworley.com
412-370-4520
Subba. Taken with new 13Pro on Portrait, then edited in Lightroom Mobile. #shibainu
Jun 18

Subba. Taken with new 13Pro on Portrait, then edited in Lightroom Mobile. #shibainu
In the line for the tour, the guide asked a little white girl what she knew about George Washington. She said: “He had slaves.” The enslaved people of Mt Vernon was one if my biggest takeaways from the visit. This was George Washington home, farm, and yes, plantation.The home was by no means the grand mansion that we would expect a man of Washington’s stature to have today. But the grounds were expansive. He had 5 large farms, tons of acreage of forests, a harbor on the Potomac, and beautiful personal gardens. In 1799 when he died, there were 5 family members who lived on the state. About a dozen white servants.But over 300 black enslaved workers. Some families were split up to work on the different farms, and so didn’t regularly see their spouse or children. When they died, there was no marker to signify where they had been buried; by contrast, at the end of his life Washington commissioned a new tomb & grave site be made for his family, with a big brick mausoleum complete with the obelisks typical to the period. Not even the smallest of stones for the enslaved people.#mtvernon #georgewashington
May 19

In the line for the tour, the guide asked a little white girl what she knew about George Washington. She said: “He had slaves.” The enslaved people of Mt Vernon was one if my biggest takeaways from the visit. This was George Washington home, farm, and yes, plantation. The home was by no means the grand mansion that we would expect a man of Washington’s stature to have today. But the grounds were expansive. He had 5 large farms, tons of acreage of forests, a harbor on the Potomac, and beautiful personal gardens. In 1799 when he died, there were 5 family members who lived on the state. About a dozen white servants. But over 300 black enslaved workers. Some families were split up to work on the different farms, and so didn’t regularly see their spouse or children. When they died, there was no marker to signify where they had been buried; by contrast, at the end of his life Washington commissioned a new tomb & grave site be made for his family, with a big brick mausoleum complete with the obelisks typical to the period. Not even the smallest of stones for the enslaved people. #mtvernon #georgewashington
Along the riverbank of the Susquehanna, hillsides of yellow wildflowers blossomed. Photo @dan_jenworleyphotography
Apr 23

Along the riverbank of the Susquehanna, hillsides of yellow wildflowers blossomed. Photo @dan_jenworleyphotography
Just playing around after our job. Dan and dogs brunch at @corkandforkpa (Great pistachio arugula pizza!)First time for me in Harrisburg. Impressed. Guess I wasn’t expecting much, as Erie PA is bigger, so I’m told.But love it! Reminds me a bit of a quiet and more spacious Old-City-Philly. With a small-time feel.The PA Captial building is amazingly beautiful, and in great shape! I had the privilege of being in the Superior Court rooms, and the artwork from 1920 (by Violet Oakley) was amazing. Not sure if I can post those though.Glad I extended my work trip by a tiny bit to see more of this city. Worth a trip. And stay at @hiltonhbg.
Apr 21

Just playing around after our job. Dan and dogs brunch at @corkandforkpa (Great pistachio arugula pizza!) First time for me in Harrisburg. Impressed. Guess I wasn’t expecting much, as Erie PA is bigger, so I’m told. But love it! Reminds me a bit of a quiet and more spacious Old-City-Philly. With a small-time feel. The PA Captial building is amazingly beautiful, and in great shape! I had the privilege of being in the Superior Court rooms, and the artwork from 1920 (by Violet Oakley) was amazing. Not sure if I can post those though. Glad I extended my work trip by a tiny bit to see more of this city. Worth a trip. And stay at @hiltonhbg.
I love doing #teamphotos. My goal is to make sure that each person shines in the group, and that no one gets lost in the photo. You know what I mean - the person back in the third row that looks really tiny, trying to stick their chin up so you can see their head. 🤣And I love working with #financialadvisors and helping each different team produce a photo that highlights their uniqueness.Fun fact: this building I shot at was featured in the movie “Love and Other Drugs”, and the team shared with me some stories from filming day.
Apr 1

I love doing #teamphotos. My goal is to make sure that each person shines in the group, and that no one gets lost in the photo. You know what I mean - the person back in the third row that looks really tiny, trying to stick their chin up so you can see their head. 🤣 And I love working with #financialadvisors and helping each different team produce a photo that highlights their uniqueness. Fun fact: this building I shot at was featured in the movie “Love and Other Drugs”, and the team shared with me some stories from filming day.
Had the amazingly talented @amy_madalinsky in studio last week! Looking forward to seeing where her career takes her! #pittsburghphotographer #pittsburghnews
Feb 16

Had the amazingly talented @amy_madalinsky in studio last week! Looking forward to seeing where her career takes her! #pittsburghphotographer #pittsburghnews
Back in December, I was hired to bring my skills for an event promoting Women Leading Women , a non-profit whose goal is to empower women through female-led conversations exploring career, family, and well being.I had 22 amazing women in front of my lens, with the goal of capturing their confidence and beauty.As a female photographer, I know the struggle women in business face in trying to do it all, while not letting go of their standards. Of standing their ground and not shying away from confrontation when needed. And supporting our community, as we are owed the same respect as our male colleagues. My hope is to continue these missions in my role as President of the Pittsburgh chapter of ASMP: The American Society of Media Photographers
Jan 26

Back in December, I was hired to bring my skills for an event promoting Women Leading Women , a non-profit whose goal is to empower women through female-led conversations exploring career, family, and well being. I had 22 amazing women in front of my lens, with the goal of capturing their confidence and beauty. As a female photographer, I know the struggle women in business face in trying to do it all, while not letting go of their standards. Of standing their ground and not shying away from confrontation when needed. And supporting our community, as we are owed the same respect as our male colleagues. My hope is to continue these missions in my role as President of the Pittsburgh chapter of ASMP: The American Society of Media Photographers
Epic photo shoot time! This is what happens when you have an over-zealous new president. Ahem. The new Pittsburgh board of the American Society of Media Photographers is up for the challenge of supporting professional photographers/video/creatives in their hometown, and what a better way to show that than to collaborate as a team for this shoot. @asmp_pghEveryone had a part in making this shoot happen, and crafting it as we went. I am so excited to be working with @elanmizrahi our VP; @wdophoto our Secretary, @jwramp our Treasurer, @adrieshoots , @dprephoto .If this kinda looks familiar to you, then you are probably a @nbcbrooklyn99 fan. @aspictures awesome work on the show’s last promo photo was our inspiration. I loved this piece from the first time I saw it, and been dreaming a way of recreating it using our hometown @visitpittsburgh . “Sincerest form of flattery.”I was so giddily excited about it (think Jake) and determined to get it done (think Amy), that I was unyielding in my decision to finish it that night (Captain Holt.). Ok, I’m a total dork who geeked out about this for hours, with the help of @dan_jenworleyphotography , to finish the creation that evening.Other credits: to @asmpnational, who as a 75-year old organization is embracing change and promoting inclusivity. I don’t believe the Pittsburgh Board has ever had a women President before. (But correct me if I’m wrong.)Looking forward to what’s ahead. #pittsburghphotographer
Jan 18

Epic photo shoot time! This is what happens when you have an over-zealous new president. Ahem. The new Pittsburgh board of the American Society of Media Photographers is up for the challenge of supporting professional photographers/video/creatives in their hometown, and what a better way to show that than to collaborate as a team for this shoot. @asmp_pgh Everyone had a part in making this shoot happen, and crafting it as we went. I am so excited to be working with @elanmizrahi our VP; @wdophoto our Secretary, @jwramp our Treasurer, @adrieshoots , @dprephoto . If this kinda looks familiar to you, then you are probably a @nbcbrooklyn99 fan. @aspictures awesome work on the show’s last promo photo was our inspiration. I loved this piece from the first time I saw it, and been dreaming a way of recreating it using our hometown @visitpittsburgh . “Sincerest form of flattery.” I was so giddily excited about it (think Jake) and determined to get it done (think Amy), that I was unyielding in my decision to finish it that night (Captain Holt.). Ok, I’m a total dork who geeked out about this for hours, with the help of @dan_jenworleyphotography , to finish the creation that evening. Other credits: to @asmpnational, who as a 75-year old organization is embracing change and promoting inclusivity. I don’t believe the Pittsburgh Board has ever had a women President before. (But correct me if I’m wrong.) Looking forward to what’s ahead. #pittsburghphotographer
Maybe you got their card in the mail? Always a challenge getting a big group together and making sure everyone "shines." Thanks to @omniwilliampennhotel for being flexible to allow CooksonPeirce and I to utilize the lobby.
Dec 24

Maybe you got their card in the mail? Always a challenge getting a big group together and making sure everyone "shines." Thanks to @omniwilliampennhotel for being flexible to allow CooksonPeirce and I to utilize the lobby.

Eliza. #pittsburghwomen #pittsburghprofessional
Karissa. #pittsburghprofessionals #headshotphotographer
Dec 19

Karissa. #pittsburghprofessionals #headshotphotographer
Marlana. #pittsburghprofessional #pittsburghphotographer
Dec 15

Marlana. #pittsburghprofessional #pittsburghphotographer

Susan. #pittsburghwomen #photographer
Tionna. This is the last week of fall, and she's wearing one of the best fall colors. I think. #pittsburghpeople
Dec 13

Tionna. This is the last week of fall, and she's wearing one of the best fall colors. I think. #pittsburghpeople

Fun at work! #pittsburghcreative #pittsburghbaker

Sam. #pittsburghlegal #headshotphoto
Caryn. #pittsburghprofessional #pittsburghheadshots
Dec 8

Caryn. #pittsburghprofessional #pittsburghheadshots

Carly. #pittsburghlegal #pittsburghphotographer

Linda. #pittsburghprofessional #powerfulbeautiful
Fun headshots to brighten your Friday. Gardening season is right around the corner! (If you consider “the corner” four months from now. 😆) Beautiful subject and great hobby! #pittsburghphotographer
Dec 3

Fun headshots to brighten your Friday. Gardening season is right around the corner! (If you consider “the corner” four months from now. 😆) Beautiful subject and great hobby! #pittsburghphotographer
14 years and 2 dogs later. Partner and business partner. Love and friend. #happyanniversary
Dec 1

14 years and 2 dogs later. Partner and business partner. Love and friend. #happyanniversary
Kim. #pittsburghpowerfulwomen #pittsburghphotographer
Nov 30

Kim. #pittsburghpowerfulwomen #pittsburghphotographer
Shades of black&white and color. @laurenlevenson #pittsburghlawyer
Nov 23

Shades of black&white and color. @laurenlevenson #pittsburghlawyer
Gia. I would love to see this concept on a company’s web bio page. From cool smile to smilie, on everyone. #pittsburghphotographer
Nov 19

Gia. I would love to see this concept on a company’s web bio page. From cool smile to smilie, on everyone. #pittsburghphotographer