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412-370-4520 jen@jenworley.com

Learn Your Platforms Language 

Each platform has its own language to master in order to be fully successful. It’s okay to cross-post for some content, but not always. Each platform has its own niche, and you want to make sure you’re posting with that in mind. In fact, you will probably gain more engagement if you mix it up between the platforms, as you will reach a larger audience.  

LinkedIn – LinkedIn is going to be the most diverse from the rest. While it is a social platform, it is geared towards professional specifically. It’s more person networking and general brand awareness than it is a social, engagement site. Think of your LinkedIn page as an interactive resume. You can also update it with relevant news about your work and any company news. You want to make sure that any content you do post, is professional and specifically related to your work.  

Facebook – Facebook is a great place for two things – posting larger content, and promoting your other social platforms. Research has shown recently that video posts have reached the largest audience and gained the most engagement. Facebook Video ideas include – How-To guides, and “Blog Post Summaries”. You want your video to be educational so people enjoy watching and get something out of it, but also approachable enough that its enjoying to watch. Facebook is the easiest and fastest to share as a viewer. Remember to take advantage of the live feed function. 

Instagram – Think of Instagram as a digital interactive photo gallery. It’s not the place for infographics. Use your best high-res photos to promote and showcase your brand. Instagram is one of the most used, most interactive social platforms. On Instagram a great photo isn’t enough, it needs to be paired with unique, interactive copy (or caption) in order to maintain interest from your followers. Keep your brands personality up by keeping a consistent tone. Instagram is probably the most personal of the platforms, due to its stories and highlights features. Use stories to create and hold dialogue with your followers. 

 Twitter – Twitter is a great place to post quick headlines. Alert your followers of something quick, like an upcoming promotion or update. You can also use Twitter, similar to Facebook, as a way to point interest towards your other social media platforms. 

 Pinterest – Pinterest is a great way to spread educational information through infographics and step-by-step photo guides. People use Pinterest almost as a way to collect ideas, and learn quick tips, tricks, or life hacks. Take your relevant blog posts and draft them into a cute infographic to teach something. 

Social Media – Make it Work for Your Business.  

  In today’s world, it’s absolutely key to create and maintain a social media presence in order to maintain a successful business. In this blog post, we’re going to create kind of a road map to promote yourself successfully on social media.   

  1. Pick Your Platform. The first step, is to decide which platforms make sense for your business. Particularly at the beginning, it will be easier to focus on a couple rather than try to conquer them all. While there are many options, the tops tend to be – Facebook, LinkedIn, Instagram, and Twitter.  
  1. Cross-Reference. Once you’ve narrowed down your particular top picks for social media platform, cross-reference it with your target audience and competitive business’. If your competition is on a particular platform, you want to have a presence on the same one, in order to remind people that you’re there. You also want to let yourself be known where you know you’re target audience is. If you’re not quite sure, you can always try a couple out, look at the analytics, and see what’s most successful for you.

     

  2. Why Social Media? Before you can begin to post content, copy, or articles to promote yourself, you need to have a goal in mind. Some goals include – raising sales, raising brand awareness, raising foot traffic, etc

  3. Create GOOD Content. Social Media only works if you work it. Just because you have something out there, doesn’t mean it will help you reach your goals. Quality Social Media content is a combination of good photos, copy, and a consistent brand personality. A great way to create brand personality is to put a face behind the business. Our Pittsburgh Photographers can help you create and share the perfect image with a company headshot.

     

  4. Be Consistent. Consistency, consistency, consistency. We can’t stress that enough. This is true through quantity of content, quality of content (whether this be articles, videos, or photos), quality of copy, tone, and personality.

     

  5. Find Your Voice. Each and every business needs to have a consistent (yes, there’s that word again), voice with their social media business. How do you want to engage with your viewers? Do you want to be sassy, cheesy, light-hearted, serious? 
  1. Keep the Conversation Going. Remember, social media is about keeping a two-way conversation, NOT AN ADVERTISEMENT. Show you audience why they should use your product, or follow you, rather than telling them. As soon as you begin to “over-sell” to the viewers, they’ll get bored. 
  1. Check-In. The world, and social media, is constantly changing. The most important part is to stay relevant, and even ahead of the trends if you can. Watch your engagement online to see what works, and what doesn’t. You can do this either from watching the analytics or simple keeping an eye on your most recent posts and comparing them to those in the past. 
jen worley photographer

Jen Barker Worley Photography
555 Grant Street, Suite 337 Offices at the William Penn Pittsburgh, PA 15219

https://jenworley.com
412-370-4520

Instagram post 17898846464630532 So yeah, we don’t do #seniorphotos  But when a friend asked, Dan said he wanted to do it, and I said I’d be his lighting assistant.Dan and I didn’t want these type of pictures you always see at the yellow sister bridge (Clemente, Warhol, and 9th). Wanted to bring a little more “epic” to it.#pittsburghphotographer #pittsburghportraits

So yeah, we don’t do #seniorphotos But when a friend asked, Dan said he wanted to do it, and I said I’d be his lighting assistant. Dan and I didn’t want these type of pictures you always see at the yellow sister bridge (Clemente, Warhol, and 9th). Wanted to bring a little more “epic” to it. #pittsburghphotographer #pittsburghportraits ...

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Instagram post 17975271118829121 Have I mentioned recently how much I love my job as a #professionalteamphotographer and #headshotphotographer?  I get to work with a ton of fun people.

Have I mentioned recently how much I love my job as a #professionalteamphotographer and #headshotphotographer? I get to work with a ton of fun people. ...

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Instagram post 18195099688173660 This is one of my favorite portraits that I’ve taken in the historic Supreme Court of PA courtroom in Pittsburgh.I remember our shoot, Justice Baer was very down-to-earth and wasn’t in a rush, and we had a nice conversation.  I liked it that he wanted his portrait in a suit, not his robe, and he liked my vision for setting up this shot.My sympathies to his family, friends and colleagues.  Obituary in Oct 1 @pittsburghpg

This is one of my favorite portraits that I’ve taken in the historic Supreme Court of PA courtroom in Pittsburgh. I remember our shoot, Justice Baer was very down-to-earth and wasn’t in a rush, and we had a nice conversation. I liked it that he wanted his portrait in a suit, not his robe, and he liked my vision for setting up this shot. My sympathies to his family, friends and colleagues. Obituary in Oct 1 @pittsburghpg ...

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Instagram post 18321115309039424 Thanks to @culturaltrust @asmp_pgh to organizing such a great event. Looking forward to January!  @elliottcramer @elanmizrahi @adrieshoots @farzeenghavam @dprephoto @jwramp @cathykellyphotography @shelleyliptonart @wdophoto

Thanks to @culturaltrust @asmp_pgh to organizing such a great event. Looking forward to January! @elliottcramer @elanmizrahi @adrieshoots @farzeenghavam @dprephoto @jwramp @cathykellyphotography @shelleyliptonart @wdophoto ...

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Instagram post 18186748876212387 From our “photoshoot” in Maine. Haha.  Hard to time the dogs looking at the camera with the crashing waves.

From our “photoshoot” in Maine. Haha. Hard to time the dogs looking at the camera with the crashing waves. ...

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Instagram post 17999685214490027 Love all the cool #professionalpittsburgh people who come in, and get some amazing #selfconfident #professionalphotos. Love my job as a #headshotphotographer

Love all the cool #professionalpittsburgh people who come in, and get some amazing #selfconfident #professionalphotos. Love my job as a #headshotphotographer ...

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Instagram post 17885176280649967 Love all our #pittsburghlobbies and doing some #teamphotos in #downtownpittsburgh sharing a bit #behindthescenes

Love all our #pittsburghlobbies and doing some #teamphotos in #downtownpittsburgh sharing a bit #behindthescenes ...

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Instagram post 17953730888014953 I’m not often going for the super serious look for #headshotphotos for most of my #pittsburghprofessionals.  But sometimes, it fits what they do.

I’m not often going for the super serious look for #headshotphotos for most of my #pittsburghprofessionals. But sometimes, it fits what they do. ...

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Instagram post 17963425672832061 I couldn’t make it, but @dan_jenworleyphotography had a great time 📸.Thanks to @jasanooo for bringing creatives together and @premierimaging for promoting.Thanks to the Models, ya were great. If I messed up or missed anyone in these, please tag. : @sariebeary @meech_mackey @traaabix_ @earthtoaaron @_cupofjoe._

I couldn’t make it, but @dan_jenworleyphotography had a great time 📸. Thanks to @jasanooo for bringing creatives together and @premierimaging for promoting. Thanks to the Models, ya were great. If I messed up or missed anyone in these, please tag. : @sariebeary @meech_mackey @traaabix_ @earthtoaaron @_cupofjoe._ ...

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Instagram post 18014575576421782 Loving my job and the great people I meet as a #headshotphotographer in #pittsburgh

Loving my job and the great people I meet as a #headshotphotographer in #pittsburgh ...

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Instagram post 17895919253648381 Highlights from last Thursday’s shoot day; ready for release yesterday. #pittsburghportraits #headshots

Highlights from last Thursday’s shoot day; ready for release yesterday. #pittsburghportraits #headshots ...

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Instagram post 17869165337704515 Shot in The State Capital in Harrisburg earlier this year; just finalized, printed, and delivered for all the Judges.  This is the test print I ordered;  video doesn’t exactly capture correct exposure. Superior Court if Pennsylvania.  If I have time, will do a post in sections…. Still, all the details of this courtroom are so amazing, that the photo is as much about the institution of the space as well as the judges.

Shot in The State Capital in Harrisburg earlier this year; just finalized, printed, and delivered for all the Judges. This is the test print I ordered; video doesn’t exactly capture correct exposure. Superior Court if Pennsylvania. If I have time, will do a post in sections…. Still, all the details of this courtroom are so amazing, that the photo is as much about the institution of the space as well as the judges. ...

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Instagram post 18207954799092521 Have you been to Racoon?  Lived in #pittsburgh all my life, and only went to that small little beach once.  But this place is huge!  So glad we camped here for a close weekend “away”. And it’s mushroom season!  Lots of cool mushrooms you can observe. Since ya know it’s @dan_jenworleyphotography thing.

Have you been to Racoon? Lived in #pittsburgh all my life, and only went to that small little beach once. But this place is huge! So glad we camped here for a close weekend “away”. And it’s mushroom season! Lots of cool mushrooms you can observe. Since ya know it’s @dan_jenworleyphotography thing. ...

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Instagram post 17930751377465677 First year I’m appreciating all the lilies. Lilly? Or Lily?  Should spellcheck.

First year I’m appreciating all the lilies. Lilly? Or Lily? Should spellcheck. ...

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Instagram post 17971583092621721 My go-to on location stuff.  Mobility is key for me.
@westcottlighting @godox_global @tethertools @canonusa @benrousa @manfrottoimaginemore @arcaswissusa

My go-to on location stuff. Mobility is key for me. @westcottlighting @godox_global @tethertools @canonusa @benrousa @manfrottoimaginemore @arcaswissusa ...

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Instagram post 17930251832505373 I really need to post more all these amazing people who come in.  With their permission, of course!  #headshotphoto #pittsburghphotographer

I really need to post more all these amazing people who come in. With their permission, of course! #headshotphoto #pittsburghphotographer ...

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Instagram post 17939701382150413 Subba. Taken with new 13Pro on Portrait, then edited in Lightroom Mobile.  #shibainu

Subba. Taken with new 13Pro on Portrait, then edited in Lightroom Mobile. #shibainu ...

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Instagram post 18033586078357102 Definitely worth a trip to. Very Dog friendly, although of course they can’t go on the mansion tour, or the museums.  #shibainu  Wanted the music to be “Washington on your side” but didn’t see it in the music feed.

Definitely worth a trip to. Very Dog friendly, although of course they can’t go on the mansion tour, or the museums. #shibainu Wanted the music to be “Washington on your side” but didn’t see it in the music feed. ...

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Instagram post 17918592242388358 One of my favorite people, and a true creative through and through.

One of my favorite people, and a true creative through and through. ...

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Instagram post 17919662831421781 Trying to make a point of getting off work a bit earlier (keeping it more an 8 hour studio day), to enjoy the beautiful spring and get some exercise and quality dog time.And then, back to work at the home office.

Trying to make a point of getting off work a bit earlier (keeping it more an 8 hour studio day), to enjoy the beautiful spring and get some exercise and quality dog time. And then, back to work at the home office. ...

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