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412-370-4520 jen@jenworley.com

Learn Your Platforms Language 

Each platform has its own language to master in order to be fully successful. It’s okay to cross-post for some content, but not always. Each platform has its own niche, and you want to make sure you’re posting with that in mind. In fact, you will probably gain more engagement if you mix it up between the platforms, as you will reach a larger audience.  

LinkedIn – LinkedIn is going to be the most diverse from the rest. While it is a social platform, it is geared towards professional specifically. It’s more person networking and general brand awareness than it is a social, engagement site. Think of your LinkedIn page as an interactive resume. You can also update it with relevant news about your work and any company news. You want to make sure that any content you do post, is professional and specifically related to your work.  

Facebook – Facebook is a great place for two things – posting larger content, and promoting your other social platforms. Research has shown recently that video posts have reached the largest audience and gained the most engagement. Facebook Video ideas include – How-To guides, and “Blog Post Summaries”. You want your video to be educational so people enjoy watching and get something out of it, but also approachable enough that its enjoying to watch. Facebook is the easiest and fastest to share as a viewer. Remember to take advantage of the live feed function. 

Instagram – Think of Instagram as a digital interactive photo gallery. It’s not the place for infographics. Use your best high-res photos to promote and showcase your brand. Instagram is one of the most used, most interactive social platforms. On Instagram a great photo isn’t enough, it needs to be paired with unique, interactive copy (or caption) in order to maintain interest from your followers. Keep your brands personality up by keeping a consistent tone. Instagram is probably the most personal of the platforms, due to its stories and highlights features. Use stories to create and hold dialogue with your followers. 

 Twitter – Twitter is a great place to post quick headlines. Alert your followers of something quick, like an upcoming promotion or update. You can also use Twitter, similar to Facebook, as a way to point interest towards your other social media platforms. 

 Pinterest – Pinterest is a great way to spread educational information through infographics and step-by-step photo guides. People use Pinterest almost as a way to collect ideas, and learn quick tips, tricks, or life hacks. Take your relevant blog posts and draft them into a cute infographic to teach something. 

Social Media – Make it Work for Your Business.  

  In today’s world, it’s absolutely key to create and maintain a social media presence in order to maintain a successful business. In this blog post, we’re going to create kind of a road map to promote yourself successfully on social media.   

  1. Pick Your Platform. The first step, is to decide which platforms make sense for your business. Particularly at the beginning, it will be easier to focus on a couple rather than try to conquer them all. While there are many options, the tops tend to be – Facebook, LinkedIn, Instagram, and Twitter.  
  1. Cross-Reference. Once you’ve narrowed down your particular top picks for social media platform, cross-reference it with your target audience and competitive business’. If your competition is on a particular platform, you want to have a presence on the same one, in order to remind people that you’re there. You also want to let yourself be known where you know you’re target audience is. If you’re not quite sure, you can always try a couple out, look at the analytics, and see what’s most successful for you.

     

  2. Why Social Media? Before you can begin to post content, copy, or articles to promote yourself, you need to have a goal in mind. Some goals include – raising sales, raising brand awareness, raising foot traffic, etc

  3. Create GOOD Content. Social Media only works if you work it. Just because you have something out there, doesn’t mean it will help you reach your goals. Quality Social Media content is a combination of good photos, copy, and a consistent brand personality. A great way to create brand personality is to put a face behind the business. Our Pittsburgh Photographers can help you create and share the perfect image with a company headshot.

     

  4. Be Consistent. Consistency, consistency, consistency. We can’t stress that enough. This is true through quantity of content, quality of content (whether this be articles, videos, or photos), quality of copy, tone, and personality.

     

  5. Find Your Voice. Each and every business needs to have a consistent (yes, there’s that word again), voice with their social media business. How do you want to engage with your viewers? Do you want to be sassy, cheesy, light-hearted, serious? 
  1. Keep the Conversation Going. Remember, social media is about keeping a two-way conversation, NOT AN ADVERTISEMENT. Show you audience why they should use your product, or follow you, rather than telling them. As soon as you begin to “over-sell” to the viewers, they’ll get bored. 
  1. Check-In. The world, and social media, is constantly changing. The most important part is to stay relevant, and even ahead of the trends if you can. Watch your engagement online to see what works, and what doesn’t. You can do this either from watching the analytics or simple keeping an eye on your most recent posts and comparing them to those in the past. 
jen worley photographer

Jen Barker Worley Photography
555 Grant Street, Suite 337 Offices at the William Penn Pittsburgh, PA 15219

https://jenworley.com
412-370-4520

Instagram post 17878420399649670 “Worry-Sadness-Gratitude-Hope”  Completes my #Rainbow Trilogy and sums up where I am. Worry, as many are, about forging ahead.  Sadness, for those we have lost in death.  Gratitude, for all those who have worked to keep us safe and sane. And Hope, for what the future holds. #chasetherainbow #healthcare #headshotcrew #gratitude #hope

“Worry-Sadness-Gratitude-Hope” Completes my #Rainbow Trilogy and sums up where I am. Worry, as many are, about forging ahead. Sadness, for those we have lost in death. Gratitude, for all those who have worked to keep us safe and sane. And Hope, for what the future holds. #chasetherainbow #healthcare #headshotcrew #gratitude #hope ...

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Instagram post 18116975743107630 The waterfall of hope springs eternal.  Thanks to you all, once again, who are putting your life on the line every day, to help our families and friends. #gratitude #chasetherainbow #rainbow #healthcareheros #rainbowsofhope @yumi #godoxhomestudio #godoxad200 @godox_photo_equipment #pghcreative

The waterfall of hope springs eternal. Thanks to you all, once again, who are putting your life on the line every day, to help our families and friends. #gratitude #chasetherainbow #rainbow #healthcareheros #rainbowsofhope @yumi #godoxhomestudio #godoxad200 @godox_photo_equipment #pghcreative ...

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Instagram post 18102303298193265 Serenity. #6  Not ready to go back to work yet (although I’m still not sure when that will happen anyway) - I like playing!  Although money would be nice.  Enjoyed doing this project with @dan_jenworleyphotography  #blackandwhite #pittsburghphotographer #peterhapak #stayhome

Serenity. #6 Not ready to go back to work yet (although I’m still not sure when that will happen anyway) - I like playing! Although money would be nice. Enjoyed doing this project with @dan_jenworleyphotography #blackandwhite #pittsburghphotographer #peterhapak #stayhome ...

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Instagram post 17853950083955023 “Not too sure about that.” #5, on to the right side (of the face). @dan_jenworleyphotography #blackandwhite #headshotcrew #pittsburghpa

“Not too sure about that.” #5, on to the right side (of the face). @dan_jenworleyphotography #blackandwhite #headshotcrew #pittsburghpa ...

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Instagram post 17874798589640991 “Uh, Really.” #4  Dishes never really end now, do they? Will these #shibainu puppies stop shedding and eating my furniture? #blackandwhitephotography #peterhapak #headshotcrew #pittsburghheadshots

“Uh, Really.” #4 Dishes never really end now, do they? Will these #shibainu puppies stop shedding and eating my furniture? #blackandwhitephotography #peterhapak #headshotcrew #pittsburghheadshots ...

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Instagram post 18139620064059213 “I hear ya.” The 3rd in our Series of 6.  @dan_jenworleyphotography thought he looked like “the new guy” in this?  I don’t know the reference. #headshotcrew #pittsburghphotographer #blackandwhite

“I hear ya.” The 3rd in our Series of 6. @dan_jenworleyphotography thought he looked like “the new guy” in this? I don’t know the reference. #headshotcrew #pittsburghphotographer #blackandwhite ...

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Instagram post 17853442453952793 Me “as is.” My first self-portrait (well, a combo effort with @dan_jenworleyphotography) during quarantine.  #peterhapak #headshotcrew #pghcreative #pittsburghphotography

Me “as is.” My first self-portrait (well, a combo effort with @dan_jenworleyphotography) during quarantine. #peterhapak #headshotcrew #pghcreative #pittsburghphotography ...

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Instagram post 18139209388005008 Close your eyes and it will all be over soon.  This series is part of a portrait probe by @headshotcrew studying the work of @peterhapak this month.  I was instantly drawn to Peter’s photos of Alan Cumming and chose them for my inspiration.  Thanks @dan_jenworleyphotography for being patient with my stern direction. #blackandwhitephotography #headshotcrew #pittsburghheadshots

Close your eyes and it will all be over soon. This series is part of a portrait probe by @headshotcrew studying the work of @peterhapak this month. I was instantly drawn to Peter’s photos of Alan Cumming and chose them for my inspiration. Thanks @dan_jenworleyphotography for being patient with my stern direction. #blackandwhitephotography #headshotcrew #pittsburghheadshots ...

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Instagram post 18138238420013662 And this has been my “office” for the past 1.5 months. With my own whiteboard list.  If my actual studio had this many windows I’d be so happy - I love light! #pittsburghphotographer #workfromhome #homeoffice

And this has been my “office” for the past 1.5 months. With my own whiteboard list. If my actual studio had this many windows I’d be so happy - I love light! #pittsburghphotographer #workfromhome #homeoffice ...

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Instagram post 18085568488198807 Dan’s office and To Do List during our Stay at Home. Finally got him to make lists. Yeay!!! #workfromhome #stayhome #pittsburghphotography

Dan’s office and To Do List during our Stay at Home. Finally got him to make lists. Yeay!!! #workfromhome #stayhome #pittsburghphotography ...

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Instagram post 17869129444708555 My #shibainu puppies chillin outside on National Pet Day. @visitpittsburgh #nationalpetday

My #shibainu puppies chillin outside on National Pet Day. @visitpittsburgh #nationalpetday ...

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Instagram post 17847701792008534 #shibainu chilling out on this rainy morning. #pittsburghpuppies #rainydays

#shibainu chilling out on this rainy morning. #pittsburghpuppies #rainydays ...

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Instagram post 17865808744723709 Sorry you’ll have to put up with their wierd #shibascream and sisterly biting in this video.  But I am so glad we made the decision in early December to welcome this litter into our life.  They have been such great companions and sources of joy through this isolation period.  #pittsburghdogs #shibainupuppy

Sorry you’ll have to put up with their wierd #shibascream and sisterly biting in this video. But I am so glad we made the decision in early December to welcome this litter into our life. They have been such great companions and sources of joy through this isolation period. #pittsburghdogs #shibainupuppy ...

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Instagram post 18027712027257580 Fun times.  See the whole story in my stories.  #pittsburgh Oh- my tin foil hat didn’t fit very well, so I didn’t end up wearing it inside.

Fun times. See the whole story in my stories. #pittsburgh Oh- my tin foil hat didn’t fit very well, so I didn’t end up wearing it inside. ...

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Instagram post 17936616631359266 We finally addressed this on our website. Yes, we won’t be taking appointments at least until April 30th. Maybe not until May 30th. Until June 30th??? Hope not that long. #stayhome #stayhealthy #staysafe #stayathome

We finally addressed this on our website. Yes, we won’t be taking appointments at least until April 30th. Maybe not until May 30th. Until June 30th??? Hope not that long. #stayhome #stayhealthy #staysafe #stayathome ...

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Instagram post 17882943991538785 I need a Wonder Woman kind of day. (Disclaimer: not #wonderwoman but definitely reminds me!) Here’s to having a powerful day despite gloomy weather here in #Pittsburgh

I need a Wonder Woman kind of day. (Disclaimer: not #wonderwoman but definitely reminds me!) Here’s to having a powerful day despite gloomy weather here in #Pittsburgh ...

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Instagram post 18021939145264331 Funny how this word can actually be a very positive thing.  My husband’s chronic bronchitis has been unusually long (5+ weeks!) and more severe than it has ever been before.  Two rounds of antibiotics haven’t helped.  And the doctor refused to prescribe a test for the Coronavirus, which gave us additional hopelessness and anxiety.  A kind man at the Aliquippa outreach clinic had pity on us, and he was able to get tested yesterday.  Although we don’t have an answer on why Dan is having respiratory problems,  this is a huge relief knowing that COVID-19, at least for now, is not the problem. #hope  Our thoughts and prayers are for all those currently suffering through this disease.

Funny how this word can actually be a very positive thing. My husband’s chronic bronchitis has been unusually long (5+ weeks!) and more severe than it has ever been before. Two rounds of antibiotics haven’t helped. And the doctor refused to prescribe a test for the Coronavirus, which gave us additional hopelessness and anxiety. A kind man at the Aliquippa outreach clinic had pity on us, and he was able to get tested yesterday. Although we don’t have an answer on why Dan is having respiratory problems, this is a huge relief knowing that COVID-19, at least for now, is not the problem. #hope Our thoughts and prayers are for all those currently suffering through this disease. ...

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Instagram post 18097225525091691 The sun will come out tomorrow. I hope so - although rainy weather can be cozy when stuck at home.  #headshotcrew #pittsburghphotographer #headshots

The sun will come out tomorrow. I hope so - although rainy weather can be cozy when stuck at home. #headshotcrew #pittsburghphotographer #headshots ...

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Instagram post 18020950519270163 Day 3 of Isolation.  Our #shibainu puppies had their spay surgeries yesterday.  One good thing about #nowork for at least two weeks is that I can take care of them. #nonessentialbusiness

Day 3 of Isolation. Our #shibainu puppies had their spay surgeries yesterday. One good thing about #nowork for at least two weeks is that I can take care of them. #nonessentialbusiness ...

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Instagram post 17948600434323738 With Allegheny County officials calling on all nonessential businesses to close until March 29th, I feel it would be socially irresponsible (and unloving) for me to keep my appointments during this time.
It's humbling to have to acknowledge your business as "unessential", and I know I am not the only small business who will be severely affected by COVID-19 across the world.But I know that we can do what is necessary to get through the next few months.
In the meantime, I'll be home with my husband and puppies, finishing up my post-production work for my last clients, and working on business "maintenance" stuff that we are usually too busy to do. And we'll be making time to stay close to, and encourage, our family and friends through FaceTime and Zoom.May you and your family find things to keep you positive during this unique time.  #pittsburghphotographer #headshotcrew #pittsburghheadshots #headshotphotographer

With Allegheny County officials calling on all nonessential businesses to close until March 29th, I feel it would be socially irresponsible (and unloving) for me to keep my appointments during this time. It's humbling to have to acknowledge your business as "unessential", and I know I am not the only small business who will be severely affected by COVID-19 across the world. But I know that we can do what is necessary to get through the next few months. In the meantime, I'll be home with my husband and puppies, finishing up my post-production work for my last clients, and working on business "maintenance" stuff that we are usually too busy to do. And we'll be making time to stay close to, and encourage, our family and friends through FaceTime and Zoom. May you and your family find things to keep you positive during this unique time. #pittsburghphotographer #headshotcrew #pittsburghheadshots #headshotphotographer ...

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A peaceful day. #shibainupuppy ...

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