Learn Your Platforms Language
Each platform has its own language to master in order to be fully successful. It’s okay to cross-post for some content, but not always. Each platform has its own niche, and you want to make sure you’re posting with that in mind. In fact, you will probably gain more engagement if you mix it up between the platforms, as you will reach a larger audience.
LinkedIn – LinkedIn is going to be the most diverse from the rest. While it is a social platform, it is geared towards professional specifically. It’s more person networking and general brand awareness than it is a social, engagement site. Think of your LinkedIn page as an interactive resume. You can also update it with relevant news about your work and any company news. You want to make sure that any content you do post, is professional and specifically related to your work.
Facebook – Facebook is a great place for two things – posting larger content, and promoting your other social platforms. Research has shown recently that video posts have reached the largest audience and gained the most engagement. Facebook Video ideas include – How-To guides, and “Blog Post Summaries”. You want your video to be educational so people enjoy watching and get something out of it, but also approachable enough that its enjoying to watch. Facebook is the easiest and fastest to share as a viewer. Remember to take advantage of the live feed function.
Instagram – Think of Instagram as a digital interactive photo gallery. It’s not the place for infographics. Use your best high-res photos to promote and showcase your brand. Instagram is one of the most used, most interactive social platforms. On Instagram a great photo isn’t enough, it needs to be paired with unique, interactive copy (or caption) in order to maintain interest from your followers. Keep your brands personality up by keeping a consistent tone. Instagram is probably the most personal of the platforms, due to its stories and highlights features. Use stories to create and hold dialogue with your followers.
Twitter – Twitter is a great place to post quick headlines. Alert your followers of something quick, like an upcoming promotion or update. You can also use Twitter, similar to Facebook, as a way to point interest towards your other social media platforms.
Pinterest – Pinterest is a great way to spread educational information through infographics and step-by-step photo guides. People use Pinterest almost as a way to collect ideas, and learn quick tips, tricks, or life hacks. Take your relevant blog posts and draft them into a cute infographic to teach something.
Social Media – Make it Work for Your Business.
In today’s world, it’s absolutely key to create and maintain a social media presence in order to maintain a successful business. In this blog post, we’re going to create kind of a road map to promote yourself successfully on social media.
- Pick Your Platform. The first step, is to decide which platforms make sense for your business. Particularly at the beginning, it will be easier to focus on a couple rather than try to conquer them all. While there are many options, the tops tend to be – Facebook, LinkedIn, Instagram, and Twitter.
- Cross-Reference. Once you’ve narrowed down your particular top picks for social media platform, cross-reference it with your target audience and competitive business’. If your competition is on a particular platform, you want to have a presence on the same one, in order to remind people that you’re there. You also want to let yourself be known where you know you’re target audience is. If you’re not quite sure, you can always try a couple out, look at the analytics, and see what’s most successful for you.
- Why Social Media? Before you can begin to post content, copy, or articles to promote yourself, you need to have a goal in mind. Some goals include – raising sales, raising brand awareness, raising foot traffic, etc
- Create GOOD Content. Social Media only works if you work it. Just because you have something out there, doesn’t mean it will help you reach your goals. Quality Social Media content is a combination of good photos, copy, and a consistent brand personality. A great way to create brand personality is to put a face behind the business. Our Pittsburgh Photographers can help you create and share the perfect image with a company headshot.
- Be Consistent. Consistency, consistency, consistency. We can’t stress that enough. This is true through quantity of content, quality of content (whether this be articles, videos, or photos), quality of copy, tone, and personality.
- Find Your Voice. Each and every business needs to have a consistent (yes, there’s that word again), voice with their social media business. How do you want to engage with your viewers? Do you want to be sassy, cheesy, light-hearted, serious?
- Keep the Conversation Going. Remember, social media is about keeping a two-way conversation, NOT AN ADVERTISEMENT. Show you audience why they should use your product, or follow you, rather than telling them. As soon as you begin to “over-sell” to the viewers, they’ll get bored.
- Check-In. The world, and social media, is constantly changing. The most important part is to stay relevant, and even ahead of the trends if you can. Watch your engagement online to see what works, and what doesn’t. You can do this either from watching the analytics or simple keeping an eye on your most recent posts and comparing them to those in the past.
Jen Barker Worley Photography
555 Grant Street, Suite 337 Offices at the William Penn Pittsburgh, PA 15219
https://jenworley.com
412-370-4520
What an incredible branding portrait session with Katie, as part as my Ultimate Headshot Session. When she walked in with skis, I was like, “this is going to be awesome.” #pittsburghheadshotphotographer #personalbranding
Mar 20
What an incredible branding portrait session with Katie, as part as my Ultimate Headshot Session. When she walked in with skis, I was like, “this is going to be awesome.” #pittsburghheadshotphotographer #personalbranding
Jill Priscott is the owner of Priscott Legal, LLC, a five attorney team in the Pittsburgh area. They represent investment firms in the negotiation of NDAs, joinders, NRLs, finder’s fee agreements, vendor contracts, engagement letters, and other routine contracts. They are also available for outside general counsel services for small businesses.
Mar 15
Jill Priscott is the owner of Priscott Legal, LLC, a five attorney team in the Pittsburgh area. They represent investment firms in the negotiation of NDAs, joinders, NRLs, finder’s fee agreements, vendor contracts, engagement letters, and other routine contracts. They are also available for outside general counsel services for small businesses.
Garrett Williams is the new Annual Giving Coordinator at Achieva in the SouthSide of Pittsburgh, a non-profit that seeks to support all people with disabilities through any life stage they are in.Achieve is having its largest fundraiser, the Pittsburgh Promenade, on March 25th, 2023. Be sure to reach out to Garrett for more information about Achieva or their upcoming events!#pittsburghheadshotphotos
Mar 10
Garrett Williams is the new Annual Giving Coordinator at Achieva in the SouthSide of Pittsburgh, a non-profit that seeks to support all people with disabilities through any life stage they are in. Achieve is having its largest fundraiser, the Pittsburgh Promenade, on March 25th, 2023. Be sure to reach out to Garrett for more information about Achieva or their upcoming events! #pittsburghheadshotphotos
Shannon. #pittsburghheadshots
Can you tell there’s a baseball fan here? Enjoyed my shoot with Connor; here’s his thoughts on the experience:"I don't always like the "professional" tag or the look, but I know its importance. In the marketing world, it's always important to express yourself respectfully. Being able to show off personality and experiences in a digital world full of them, it's good to stand out where you can and be memorable. Sometimes the business world can be a little too serious, but life isn't always about seriousness. It's good to have fun, which I have always tried to do in everything I take part in. So, here is professional done my way, with the help of the immaculate Jen Worley photography."#pittsburghprofessional #pittsburghphotographer
Mar 2
Can you tell there’s a baseball fan here? Enjoyed my shoot with Connor; here’s his thoughts on the experience: "I don't always like the "professional" tag or the look, but I know its importance. In the marketing world, it's always important to express yourself respectfully. Being able to show off personality and experiences in a digital world full of them, it's good to stand out where you can and be memorable. Sometimes the business world can be a little too serious, but life isn't always about seriousness. It's good to have fun, which I have always tried to do in everything I take part in. So, here is professional done my way, with the help of the immaculate Jen Worley photography." #pittsburghprofessional #pittsburghphotographer
The team at Very Law:Nicholas DiNardo joins Very Law from the highest court in the Commonwealth of Pennsylvania, the Supreme Court, where he served as a Judicial Law Clerk. Before that, he clerked with the Superior Court, and before that, the Washington County Court of Common Pleas. He has experience helping to decide hundreds of cases across a wide-range of practice areas, as well as experience in private practice. A Latrobe native and an alumnus of the Pennsylvania State University and the University of Pittsburgh School of Law, Mr. DiNardo is a legal dynamo committed to assisting his fellow citizens in their most challenging times.Vincent Krawiec is a first-generation attorney whose commitment to justice drives him to achieve results for those in need. Originally from Erie, Pennsylvania, Mr. Krawiec attended the Duquesne University School of Law in Pittsburgh, and instantly felt a connection with the city’s people and culture. Mr. Krawiec possesses a wealth of legal experience from mid to large-sized law firms, where he represented commercial and corporate clients in civil litigation and real estate matters. Now, he vigorously fights for his Pittsburgh neighbors. #pittsburghlawyers
Feb 28
The team at Very Law: Nicholas DiNardo joins Very Law from the highest court in the Commonwealth of Pennsylvania, the Supreme Court, where he served as a Judicial Law Clerk. Before that, he clerked with the Superior Court, and before that, the Washington County Court of Common Pleas. He has experience helping to decide hundreds of cases across a wide-range of practice areas, as well as experience in private practice. A Latrobe native and an alumnus of the Pennsylvania State University and the University of Pittsburgh School of Law, Mr. DiNardo is a legal dynamo committed to assisting his fellow citizens in their most challenging times. Vincent Krawiec is a first-generation attorney whose commitment to justice drives him to achieve results for those in need. Originally from Erie, Pennsylvania, Mr. Krawiec attended the Duquesne University School of Law in Pittsburgh, and instantly felt a connection with the city’s people and culture. Mr. Krawiec possesses a wealth of legal experience from mid to large-sized law firms, where he represented commercial and corporate clients in civil litigation and real estate matters. Now, he vigorously fights for his Pittsburgh neighbors. #pittsburghlawyers
Great Monday shoot with the writer Meredith Mileti. Enjoyed talking about her next book! #pittsburghwriters
Feb 27
Great Monday shoot with the writer Meredith Mileti. Enjoyed talking about her next book! #pittsburghwriters
“Brianna focuses her practice on business and corporate matters. Before attending law school, Brianna worked for several years in the communications industry where she advised clients on public relations issues and advocacy initiatives, as well as advising on campaigns and ballot initiatives. Brianna was a summer associate at Tucker and returned upon completing her Juris Doctor degree. To learn more about Brianna, visit her bio at Tucker’s website.
Feb 20
“Brianna focuses her practice on business and corporate matters. Before attending law school, Brianna worked for several years in the communications industry where she advised clients on public relations issues and advocacy initiatives, as well as advising on campaigns and ballot initiatives. Brianna was a summer associate at Tucker and returned upon completing her Juris Doctor degree. To learn more about Brianna, visit her bio at Tucker’s website.
If you haven’t been to the Air Heritage Museum out in Chippewa, put it on your Pittsburgh “to-do” list. These are some of the guys that I took gratis, after a paid shoot. Great group of guys, and very welcoming.
Feb 16
If you haven’t been to the Air Heritage Museum out in Chippewa, put it on your Pittsburgh “to-do” list. These are some of the guys that I took gratis, after a paid shoot. Great group of guys, and very welcoming.
Great photo shoot with the Air & Waste Management Association, an environmental nonprofit in the Koppers Building. Founded in 1907, A&WMA provides a neutral forum for information exchange to over 5000 members worldwide through multiple conferences and webinars, magazines, networking opportunities, and more. #pittsburghbusinessphotographer
Feb 14
Great photo shoot with the Air & Waste Management Association, an environmental nonprofit in the Koppers Building. Founded in 1907, A&WMA provides a neutral forum for information exchange to over 5000 members worldwide through multiple conferences and webinars, magazines, networking opportunities, and more. #pittsburghbusinessphotographer
Was really interesting on our shoot to hear about what they invented... wish I had them when doing my invisible aligners!Dr. Dave Pechersky is the co-founder and Chief Executive Officer of Movemints, LLC. Dr. Pechersky invented the company’s sugar-free mints as a breakthrough treatment for clear aligner patients to promote optimal tooth movement, fight dry mouth, keep breath fresh and reduce discomfort. To date, the company has shipped more than 15 million Movemints to customers in more than 40 countries. Dr. Pechersky is also a practicing orthodontist and leads Pechersky Orthodontics in Pittsburgh, where he’s been since 2011.Drew Goldstein is the co-founder and Chief Operating Officer for Movemints, LLC. The company’s sugar-free mints are a breakthrough treatment for clear aligner patients, enabling them to fight dry mouth, keep breath fresh and reduce discomfort. More than 15 million Movemints have been shipped to customers in more than 40 countries. Drew is also the Principal of the RoundSquare Group, a member of NEXUS Global, and a strategic advisor and sponsor to Lost Tribe.#clearaligners #pittsburgh #orthodontics
Feb 8
Was really interesting on our shoot to hear about what they invented... wish I had them when doing my invisible aligners! Dr. Dave Pechersky is the co-founder and Chief Executive Officer of Movemints, LLC. Dr. Pechersky invented the company’s sugar-free mints as a breakthrough treatment for clear aligner patients to promote optimal tooth movement, fight dry mouth, keep breath fresh and reduce discomfort. To date, the company has shipped more than 15 million Movemints to customers in more than 40 countries. Dr. Pechersky is also a practicing orthodontist and leads Pechersky Orthodontics in Pittsburgh, where he’s been since 2011. Drew Goldstein is the co-founder and Chief Operating Officer for Movemints, LLC. The company’s sugar-free mints are a breakthrough treatment for clear aligner patients, enabling them to fight dry mouth, keep breath fresh and reduce discomfort. More than 15 million Movemints have been shipped to customers in more than 40 countries. Drew is also the Principal of the RoundSquare Group, a member of NEXUS Global, and a strategic advisor and sponsor to Lost Tribe. #clearaligners #pittsburgh #orthodontics
Ben Lacomis loves his new blue sweater, but he loves helping people to save money on their student loans even more.With the distinction as a Certified Student Loan Professional™ (CSLP ®) and a background in financial planning, Ben uses his unique expertise to guide hundreds of individuals/families to navigate repayment and forgiveness programs for a cumulative $80+ million dollars of student loan debt. By committing to working with people with six-figure student loan balances, often healthcare professionals and teachers, Ben is living out his personal mission of empowering others to overcome the negative mental health associations of mismanaging finances, and specifically large debt burdens like student loans for advanced degrees like medicine and law.As a recreational photographer himself, he hopes to use his largely remote career to gain more time behind the lens. #pittsburghphotographer
Jan 30
Ben Lacomis loves his new blue sweater, but he loves helping people to save money on their student loans even more. With the distinction as a Certified Student Loan Professional™ (CSLP ®) and a background in financial planning, Ben uses his unique expertise to guide hundreds of individuals/families to navigate repayment and forgiveness programs for a cumulative $80+ million dollars of student loan debt. By committing to working with people with six-figure student loan balances, often healthcare professionals and teachers, Ben is living out his personal mission of empowering others to overcome the negative mental health associations of mismanaging finances, and specifically large debt burdens like student loans for advanced degrees like medicine and law. As a recreational photographer himself, he hopes to use his largely remote career to gain more time behind the lens. #pittsburghphotographer
Deborah Gallant is the Manager of Program Innovation at Entrepreneurs Forever where she facilitates small business peer group meetings and creates other valuable workshops and programming to help business owners. Previously she was the Executive Director of EforAll in Berkshire County, Massachusetts and has been a business coach for over twenty years. #pittsburghphotographer
Jan 26
Deborah Gallant is the Manager of Program Innovation at Entrepreneurs Forever where she facilitates small business peer group meetings and creates other valuable workshops and programming to help business owners. Previously she was the Executive Director of EforAll in Berkshire County, Massachusetts and has been a business coach for over twenty years. #pittsburghphotographer
Ainsley is a dancer, choreographer, and graduate of Pittsburgh Ballet Theatre’s high school program. She is pursuing a dance degree at Skidmore College and is also a teacher certified in the ABT National Training Curriculum. She has trained with the Kirov Academy, Alvin Ailey, and Point Park Conservatory. Ainsley is currently auditioning for summer training and company positions @ainsleydancer909 #pittsburghdance
Jan 20
Ainsley is a dancer, choreographer, and graduate of Pittsburgh Ballet Theatre’s high school program. She is pursuing a dance degree at Skidmore College and is also a teacher certified in the ABT National Training Curriculum. She has trained with the Kirov Academy, Alvin Ailey, and Point Park Conservatory. Ainsley is currently auditioning for summer training and company positions @ainsleydancer909 #pittsburghdance
This is what it took. #shibainu #familyphoto
Every anniversary we take a photo. Sometimes arranged, sometimes not. Helps us remember what our year was like, when looking back. Here’s to 15, 3 now with Rue and Subba. (Will see if we can get a more epic sunset tomorrow though.)
Dec 2
Every anniversary we take a photo. Sometimes arranged, sometimes not. Helps us remember what our year was like, when looking back. Here’s to 15, 3 now with Rue and Subba. (Will see if we can get a more epic sunset tomorrow though.)
Taking time to enjoy the Beautiful weekend with Subba, Rue and @dan_jenworleyphotography
Nov 26
Taking time to enjoy the Beautiful weekend with Subba, Rue and @dan_jenworleyphotography
Many companies have me take photos to their specs in studio, so their marketing departments can adjust them for consistency of brand. An example of what’s on the web, and what we did in studio. #legalphotos #pittsburghphotographer
Nov 1
Many companies have me take photos to their specs in studio, so their marketing departments can adjust them for consistency of brand. An example of what’s on the web, and what we did in studio. #legalphotos #pittsburghphotographer
So yeah, we don’t do #seniorphotos But when a friend asked, Dan said he wanted to do it, and I said I’d be his lighting assistant.Dan and I didn’t want these type of pictures you always see at the yellow sister bridge (Clemente, Warhol, and 9th). Wanted to bring a little more “epic” to it.#pittsburghphotographer #pittsburghportraits
Oct 30
So yeah, we don’t do #seniorphotos But when a friend asked, Dan said he wanted to do it, and I said I’d be his lighting assistant. Dan and I didn’t want these type of pictures you always see at the yellow sister bridge (Clemente, Warhol, and 9th). Wanted to bring a little more “epic” to it. #pittsburghphotographer #pittsburghportraits
Have I mentioned recently how much I love my job as a #professionalteamphotographer and #headshotphotographer? I get to work with a ton of fun people.
Oct 28
Have I mentioned recently how much I love my job as a #professionalteamphotographer and #headshotphotographer? I get to work with a ton of fun people.
This is one of my favorite portraits that I’ve taken in the historic Supreme Court of PA courtroom in Pittsburgh.I remember our shoot, Justice Baer was very down-to-earth and wasn’t in a rush, and we had a nice conversation. I liked it that he wanted his portrait in a suit, not his robe, and he liked my vision for setting up this shot.My sympathies to his family, friends and colleagues. Obituary in Oct 1 @pittsburghpg
Oct 3
This is one of my favorite portraits that I’ve taken in the historic Supreme Court of PA courtroom in Pittsburgh. I remember our shoot, Justice Baer was very down-to-earth and wasn’t in a rush, and we had a nice conversation. I liked it that he wanted his portrait in a suit, not his robe, and he liked my vision for setting up this shot. My sympathies to his family, friends and colleagues. Obituary in Oct 1 @pittsburghpg
Thanks to @culturaltrust @asmp_pgh to organizing such a great event. Looking forward to January! @elliottcramer @elanmizrahi @adrieshoots @farzeenghavam @dprephoto @jwramp @cathykellyphotography @shelleyliptonart @wdophoto
Sep 24
Thanks to @culturaltrust @asmp_pgh to organizing such a great event. Looking forward to January! @elliottcramer @elanmizrahi @adrieshoots @farzeenghavam @dprephoto @jwramp @cathykellyphotography @shelleyliptonart @wdophoto
From our “photoshoot” in Maine. Haha. Hard to time the dogs looking at the camera with the crashing waves.
Sep 23
From our “photoshoot” in Maine. Haha. Hard to time the dogs looking at the camera with the crashing waves.
Love all the cool #professionalpittsburgh people who come in, and get some amazing #selfconfident #professionalphotos. Love my job as a #headshotphotographer
Aug 23
Love all the cool #professionalpittsburgh people who come in, and get some amazing #selfconfident #professionalphotos. Love my job as a #headshotphotographer