Use LinkedIn To Enhance Your Personal Brand
LinkedIn is an incredible platform to not only build a social media presence, but to at the same time build up your personal/business brand. Let’s go over five specific reasons and ways of how this is true.
- Stay Young! Simply putting yourself online on the right platforms, such as LinkedIn, shows that you are relevant and in touch with the world around you. This may sound silly, but being in touch and a part of the world, will make you seem more relatable trustworthy when it comes to your work. Remember, not only must you have a profile up, but it needs to stay constantly updated. Keep your profile full, to keep yourself open to as many potential clients as possible.
- Easier to Find Online. Once your LinkedIn profile has more content on it, it will also more likely contain certain keywords and phrases in it. This will make it pop up much more often during other people’s searches. Having more content on your page will create much bigger opportunities for someone to find something they like. Make your profile stand out, and “different”, while at the same time containing the qualifications your clients will be looking for. You want people to be able to find you, not only easily on LinkedIn, but also through google. The stronger your LinkedIn profile is, the more likely you are to pop up during a simple google search. Having your photo and bio added to our Pittsburgh Professionals on the Move directory is another great way to boost your LinkedIn page in a google search.
- Testimonials. An incredibly important aspect of LinkedIn is the testimonial section on your profile. Nowadays people really trust other people, in a way that’s different than before. As we’ve talked about before, Social Media is about creating a two-way conversation rather than an advertisement. We have learned to trust each other when it comes to product or location reviews. Collect testimonials past clients to create the strongest possible profile for yourself.
- Build Bridges. The past couple of tips have been about how LinkedIn can be a great way for others to find you. This is to remind you that, you can also create connections through LinkedIn. Search and find others in the same field, with the same interests, or possible future partners/clients.
- Spread the World. Now that your LinkedIn profile is up, build, and fluffed, give it time. Keep it updated, keep those testimonials coming, and others will start spreading the word for you.
.
Jen Barker Worley Photography
555 Grant Street, Suite 337 Offices at the William Penn Pittsburgh, PA 15219
https://jenworley.com
412-370-4520
Subba. Taken with new 13Pro on Portrait, then edited in Lightroom Mobile. #shibainu
Jun 18
Subba. Taken with new 13Pro on Portrait, then edited in Lightroom Mobile. #shibainu
In the line for the tour, the guide asked a little white girl what she knew about George Washington. She said: “He had slaves.” The enslaved people of Mt Vernon was one if my biggest takeaways from the visit. This was George Washington home, farm, and yes, plantation.The home was by no means the grand mansion that we would expect a man of Washington’s stature to have today. But the grounds were expansive. He had 5 large farms, tons of acreage of forests, a harbor on the Potomac, and beautiful personal gardens. In 1799 when he died, there were 5 family members who lived on the state. About a dozen white servants.But over 300 black enslaved workers. Some families were split up to work on the different farms, and so didn’t regularly see their spouse or children. When they died, there was no marker to signify where they had been buried; by contrast, at the end of his life Washington commissioned a new tomb & grave site be made for his family, with a big brick mausoleum complete with the obelisks typical to the period. Not even the smallest of stones for the enslaved people.#mtvernon #georgewashington
May 19
In the line for the tour, the guide asked a little white girl what she knew about George Washington. She said: “He had slaves.” The enslaved people of Mt Vernon was one if my biggest takeaways from the visit. This was George Washington home, farm, and yes, plantation. The home was by no means the grand mansion that we would expect a man of Washington’s stature to have today. But the grounds were expansive. He had 5 large farms, tons of acreage of forests, a harbor on the Potomac, and beautiful personal gardens. In 1799 when he died, there were 5 family members who lived on the state. About a dozen white servants. But over 300 black enslaved workers. Some families were split up to work on the different farms, and so didn’t regularly see their spouse or children. When they died, there was no marker to signify where they had been buried; by contrast, at the end of his life Washington commissioned a new tomb & grave site be made for his family, with a big brick mausoleum complete with the obelisks typical to the period. Not even the smallest of stones for the enslaved people. #mtvernon #georgewashington
Along the riverbank of the Susquehanna, hillsides of yellow wildflowers blossomed. Photo @dan_jenworleyphotography
Apr 23
Along the riverbank of the Susquehanna, hillsides of yellow wildflowers blossomed. Photo @dan_jenworleyphotography
Just playing around after our job. Dan and dogs brunch at @corkandforkpa (Great pistachio arugula pizza!)First time for me in Harrisburg. Impressed. Guess I wasn’t expecting much, as Erie PA is bigger, so I’m told.But love it! Reminds me a bit of a quiet and more spacious Old-City-Philly. With a small-time feel.The PA Captial building is amazingly beautiful, and in great shape! I had the privilege of being in the Superior Court rooms, and the artwork from 1920 (by Violet Oakley) was amazing. Not sure if I can post those though.Glad I extended my work trip by a tiny bit to see more of this city. Worth a trip. And stay at @hiltonhbg.
Apr 21
Just playing around after our job. Dan and dogs brunch at @corkandforkpa (Great pistachio arugula pizza!) First time for me in Harrisburg. Impressed. Guess I wasn’t expecting much, as Erie PA is bigger, so I’m told. But love it! Reminds me a bit of a quiet and more spacious Old-City-Philly. With a small-time feel. The PA Captial building is amazingly beautiful, and in great shape! I had the privilege of being in the Superior Court rooms, and the artwork from 1920 (by Violet Oakley) was amazing. Not sure if I can post those though. Glad I extended my work trip by a tiny bit to see more of this city. Worth a trip. And stay at @hiltonhbg.
I love doing #teamphotos. My goal is to make sure that each person shines in the group, and that no one gets lost in the photo. You know what I mean - the person back in the third row that looks really tiny, trying to stick their chin up so you can see their head. 🤣And I love working with #financialadvisors and helping each different team produce a photo that highlights their uniqueness.Fun fact: this building I shot at was featured in the movie “Love and Other Drugs”, and the team shared with me some stories from filming day.
Apr 1
I love doing #teamphotos. My goal is to make sure that each person shines in the group, and that no one gets lost in the photo. You know what I mean - the person back in the third row that looks really tiny, trying to stick their chin up so you can see their head. 🤣 And I love working with #financialadvisors and helping each different team produce a photo that highlights their uniqueness. Fun fact: this building I shot at was featured in the movie “Love and Other Drugs”, and the team shared with me some stories from filming day.
Had the amazingly talented @amy_madalinsky in studio last week! Looking forward to seeing where her career takes her! #pittsburghphotographer #pittsburghnews
Feb 16
Had the amazingly talented @amy_madalinsky in studio last week! Looking forward to seeing where her career takes her! #pittsburghphotographer #pittsburghnews
Back in December, I was hired to bring my skills for an event promoting Women Leading Women , a non-profit whose goal is to empower women through female-led conversations exploring career, family, and well being.I had 22 amazing women in front of my lens, with the goal of capturing their confidence and beauty.As a female photographer, I know the struggle women in business face in trying to do it all, while not letting go of their standards. Of standing their ground and not shying away from confrontation when needed. And supporting our community, as we are owed the same respect as our male colleagues. My hope is to continue these missions in my role as President of the Pittsburgh chapter of ASMP: The American Society of Media Photographers
Jan 26
Back in December, I was hired to bring my skills for an event promoting Women Leading Women , a non-profit whose goal is to empower women through female-led conversations exploring career, family, and well being. I had 22 amazing women in front of my lens, with the goal of capturing their confidence and beauty. As a female photographer, I know the struggle women in business face in trying to do it all, while not letting go of their standards. Of standing their ground and not shying away from confrontation when needed. And supporting our community, as we are owed the same respect as our male colleagues. My hope is to continue these missions in my role as President of the Pittsburgh chapter of ASMP: The American Society of Media Photographers
Epic photo shoot time! This is what happens when you have an over-zealous new president. Ahem. The new Pittsburgh board of the American Society of Media Photographers is up for the challenge of supporting professional photographers/video/creatives in their hometown, and what a better way to show that than to collaborate as a team for this shoot. @asmp_pghEveryone had a part in making this shoot happen, and crafting it as we went. I am so excited to be working with @elanmizrahi our VP; @wdophoto our Secretary, @jwramp our Treasurer, @adrieshoots , @dprephoto .If this kinda looks familiar to you, then you are probably a @nbcbrooklyn99 fan. @aspictures awesome work on the show’s last promo photo was our inspiration. I loved this piece from the first time I saw it, and been dreaming a way of recreating it using our hometown @visitpittsburgh . “Sincerest form of flattery.”I was so giddily excited about it (think Jake) and determined to get it done (think Amy), that I was unyielding in my decision to finish it that night (Captain Holt.). Ok, I’m a total dork who geeked out about this for hours, with the help of @dan_jenworleyphotography , to finish the creation that evening.Other credits: to @asmpnational, who as a 75-year old organization is embracing change and promoting inclusivity. I don’t believe the Pittsburgh Board has ever had a women President before. (But correct me if I’m wrong.)Looking forward to what’s ahead. #pittsburghphotographer
Jan 18
Epic photo shoot time! This is what happens when you have an over-zealous new president. Ahem. The new Pittsburgh board of the American Society of Media Photographers is up for the challenge of supporting professional photographers/video/creatives in their hometown, and what a better way to show that than to collaborate as a team for this shoot. @asmp_pgh Everyone had a part in making this shoot happen, and crafting it as we went. I am so excited to be working with @elanmizrahi our VP; @wdophoto our Secretary, @jwramp our Treasurer, @adrieshoots , @dprephoto . If this kinda looks familiar to you, then you are probably a @nbcbrooklyn99 fan. @aspictures awesome work on the show’s last promo photo was our inspiration. I loved this piece from the first time I saw it, and been dreaming a way of recreating it using our hometown @visitpittsburgh . “Sincerest form of flattery.” I was so giddily excited about it (think Jake) and determined to get it done (think Amy), that I was unyielding in my decision to finish it that night (Captain Holt.). Ok, I’m a total dork who geeked out about this for hours, with the help of @dan_jenworleyphotography , to finish the creation that evening. Other credits: to @asmpnational, who as a 75-year old organization is embracing change and promoting inclusivity. I don’t believe the Pittsburgh Board has ever had a women President before. (But correct me if I’m wrong.) Looking forward to what’s ahead. #pittsburghphotographer
Maybe you got their card in the mail? Always a challenge getting a big group together and making sure everyone "shines." Thanks to @omniwilliampennhotel for being flexible to allow CooksonPeirce and I to utilize the lobby.
Dec 24
Maybe you got their card in the mail? Always a challenge getting a big group together and making sure everyone "shines." Thanks to @omniwilliampennhotel for being flexible to allow CooksonPeirce and I to utilize the lobby.
Eliza. #pittsburghwomen #pittsburghprofessional
Karissa. #pittsburghprofessionals #headshotphotographer
Dec 19
Karissa. #pittsburghprofessionals #headshotphotographer
Marlana. #pittsburghprofessional #pittsburghphotographer
Dec 15
Marlana. #pittsburghprofessional #pittsburghphotographer
Susan. #pittsburghwomen #photographer
Tionna. This is the last week of fall, and she's wearing one of the best fall colors. I think. #pittsburghpeople
Dec 13
Tionna. This is the last week of fall, and she's wearing one of the best fall colors. I think. #pittsburghpeople
Fun at work! #pittsburghcreative #pittsburghbaker
Sam. #pittsburghlegal #headshotphoto
Caryn. #pittsburghprofessional #pittsburghheadshots
Dec 8
Caryn. #pittsburghprofessional #pittsburghheadshots
Carly. #pittsburghlegal #pittsburghphotographer
Linda. #pittsburghprofessional #powerfulbeautiful
Fun headshots to brighten your Friday. Gardening season is right around the corner! (If you consider “the corner” four months from now. 😆) Beautiful subject and great hobby! #pittsburghphotographer
Dec 3
Fun headshots to brighten your Friday. Gardening season is right around the corner! (If you consider “the corner” four months from now. 😆) Beautiful subject and great hobby! #pittsburghphotographer
14 years and 2 dogs later. Partner and business partner. Love and friend. #happyanniversary
Dec 1
14 years and 2 dogs later. Partner and business partner. Love and friend. #happyanniversary
Kim. #pittsburghpowerfulwomen #pittsburghphotographer
Nov 30
Kim. #pittsburghpowerfulwomen #pittsburghphotographer
Shades of black&white and color. @laurenlevenson #pittsburghlawyer
Nov 23
Shades of black&white and color. @laurenlevenson #pittsburghlawyer
Gia. I would love to see this concept on a company’s web bio page. From cool smile to smilie, on everyone. #pittsburghphotographer
Nov 19
Gia. I would love to see this concept on a company’s web bio page. From cool smile to smilie, on everyone. #pittsburghphotographer