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412-370-4520 jen@jenworley.com

Use LinkedIn To Enhance Your Personal Brand

LinkedIn is an incredible platform to not only build a social media presence, but to at the same time build up your personal/business brand. Let’s go over five specific reasons and ways of how this is true. 

  1. Stay Young! Simply putting yourself online on the right platforms, such as LinkedIn, shows that you are relevant and in touch with the world around you. This may sound silly, but being in touch and a part of the world, will make you seem more relatable trustworthy when it comes to your work. Remember, not only must you have a profile up, but it needs to stay constantly updated. Keep your profile full, to keep yourself open to as many potential clients as possible. 

  1. Easier to Find Online. Once your LinkedIn profile has more content on it, it will also more likely contain certain keywords and phrases in it. This will make it pop up much more often during other people’s searches. Having more content on your page will create much bigger opportunities for someone to find something they like. Make your profile stand out, and “different”, while at the same time containing the qualifications your clients will be looking for. You want people to be able to find you, not only easily on LinkedIn, but also through google. The stronger your LinkedIn profile is, the more likely you are to pop up during a simple google search.  Having your photo and bio added to our Pittsburgh Professionals on the Move directory is another great way to boost your LinkedIn page in a google search.

  1. Testimonials. An incredibly important aspect of LinkedIn is the testimonial section on your profile. Nowadays people really trust other people, in a way that’s different than before. As we’ve talked about before, Social Media is about creating a two-way conversation rather than an advertisement. We have learned to trust each other when it comes to product or location reviews. Collect testimonials past clients to create the strongest possible profile for yourself. 

  1. Build Bridges. The past couple of tips have been about how LinkedIn can be a great way for others to find you. This is to remind you that, you can also create connections through LinkedIn. Search and find others in the same field, with the same interests, or possible future partners/clients. 

  1. Spread the World. Now that your LinkedIn profile is up, build, and fluffed, give it time. Keep it updated, keep those testimonials coming, and others will start spreading the word for you. 

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jen worley photographer

Jen Barker Worley Photography
555 Grant Street, Suite 337 Offices at the William Penn Pittsburgh, PA 15219

https://jenworley.com
412-370-4520

Instagram post 17904851072176826 Some people like the whole “before and after” thing. (And of course I would never do this with a client photo.). But I don’t mind sharing mine, cause “this is me.” I own my age (45).My vision for whoever I use as retoucher is to keep things real but “enhanced.” Every image of every person we see in Vogue, GQ, has had extensive skin retouching done. Beautiful pores.  Even texture.  We see it so much that we think that all these people have flawless skin… they don’t. That’s where the amazing retoucher’s come in. They get paid good money to do this well and fast.Personally, I like my photo to be a little more gritty realism.  But when your Retoucher is your husband, you kinda lose that battle.After he does his skin magic, there’s something I need to do to every single photo of mine.  A flaw that is getting more pronounced with age.  My left eye (on the right of the photo) has a heavy lid. Which then makes that eye look dead, because the catchlight doesn’t show.  I have a super simple fix to bump that eyelid back up a bit and fix that catchlight.And I figured, let’s enhance the Mickey face on the Watch. Because why not.  #pittsburghheadshots #retouching @dan_jenworleyphotography

Some people like the whole “before and after” thing. (And of course I would never do this with a client photo.). But I don’t mind sharing mine, cause “this is me.” I own my age (45). My vision for whoever I use as retoucher is to keep things real but “enhanced.” Every image of every person we see in Vogue, GQ, has had extensive skin retouching done. Beautiful pores. Even texture. We see it so much that we think that all these people have flawless skin… they don’t. That’s where the amazing retoucher’s come in. They get paid good money to do this well and fast. Personally, I like my photo to be a little more gritty realism. But when your Retoucher is your husband, you kinda lose that battle. After he does his skin magic, there’s something I need to do to every single photo of mine. A flaw that is getting more pronounced with age. My left eye (on the right of the photo) has a heavy lid. Which then makes that eye look dead, because the catchlight doesn’t show. I have a super simple fix to bump that eyelid back up a bit and fix that catchlight. And I figured, let’s enhance the Mickey face on the Watch. Because why not. #pittsburghheadshots #retouching @dan_jenworleyphotography ...

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Instagram post 17979563497402204 Working on making gifs for my IG feed, instead of multiple stills.  You know, because IG says they are all about videos now.Looking for easy ways to make gifs, convert for IG, and then schedule.  Should I make these as reels?  Can I post these as reels if I’m importing from GIPHY?  Anyone have any input, I’m all ears.  There is wisdom in a multitude of counselors.#reels @giphy

Working on making gifs for my IG feed, instead of multiple stills. You know, because IG says they are all about videos now. Looking for easy ways to make gifs, convert for IG, and then schedule. Should I make these as reels? Can I post these as reels if I’m importing from GIPHY? Anyone have any input, I’m all ears. There is wisdom in a multitude of counselors. #reels @giphy ...

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Instagram post 18125680600212752 Marisa Corona, Pittsburgh Business Times' 30 Under 30 honoree, is a social media and digital marketer who has managed and built award-winning digital marketing content strategies for over 30 brands and organizations — from local businesses to nonprofits to health care to B2B and the world’s largest consumer packaged goods brands.

Marisa Corona, Pittsburgh Business Times' 30 Under 30 honoree, is a social media and digital marketer who has managed and built award-winning digital marketing content strategies for over 30 brands and organizations — from local businesses to nonprofits to health care to B2B and the world’s largest consumer packaged goods brands. ...

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Instagram post 17998829323337729 Had the privilege of taking Mr. Carnegie’s photo this week.  But he was a bit difficult.Old heavy ornate frame. He was under glass. In the corner of two small hallways. And I couldn’t control the lighting in the office- some stay on permanently.I thought I came prepared. Brought a large felt backdrop to block the light and the reflections it cast.  But it wasn’t solid enough.  Couldn’t completely block the light from the doorway on the same plain as the artwork, which then illuminated my tripod and me, as you can see in the glass.So I started playing around with cardboard that was laying around, which served the dual purpose of further blocking the diffused light behind the camera, and stopping the camera, tripod, and me reflecting off the glass.But it wasn’t big enough. And it took forever, as my shutter speed was at 25 seconds.  So Abby, who was the project leader doubling as my assistant (thank you Abby!) found a roll of Kraft paper, which we unfurled, both holding an end to cover a larger area… it was barely long enough to cover the width, so perfect!My psd file comprised of five images all layers then masked out to get me what I needed, and then I had to clone out my lens which was still to the left of Andy’s chin.Took about an hour on location, and then maybe 20-30 minutes in post.  But still less work (and risk!) than taking it off the wall, and taking it out of glass.#carnegie #carnegieheros
#pittsburgh #carnegieherofund

Had the privilege of taking Mr. Carnegie’s photo this week. But he was a bit difficult. Old heavy ornate frame. He was under glass. In the corner of two small hallways. And I couldn’t control the lighting in the office- some stay on permanently. I thought I came prepared. Brought a large felt backdrop to block the light and the reflections it cast. But it wasn’t solid enough. Couldn’t completely block the light from the doorway on the same plain as the artwork, which then illuminated my tripod and me, as you can see in the glass. So I started playing around with cardboard that was laying around, which served the dual purpose of further blocking the diffused light behind the camera, and stopping the camera, tripod, and me reflecting off the glass. But it wasn’t big enough. And it took forever, as my shutter speed was at 25 seconds. So Abby, who was the project leader doubling as my assistant (thank you Abby!) found a roll of Kraft paper, which we unfurled, both holding an end to cover a larger area… it was barely long enough to cover the width, so perfect! My psd file comprised of five images all layers then masked out to get me what I needed, and then I had to clone out my lens which was still to the left of Andy’s chin. Took about an hour on location, and then maybe 20-30 minutes in post. But still less work (and risk!) than taking it off the wall, and taking it out of glass. #carnegie #carnegieheros #pittsburgh #carnegieherofund ...

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