Use LinkedIn To Enhance Your Personal Brand
LinkedIn is an incredible platform to not only build a social media presence, but to at the same time build up your personal/business brand. Let’s go over five specific reasons and ways of how this is true.
- Stay Young! Simply putting yourself online on the right platforms, such as LinkedIn, shows that you are relevant and in touch with the world around you. This may sound silly, but being in touch and a part of the world, will make you seem more relatable trustworthy when it comes to your work. Remember, not only must you have a profile up, but it needs to stay constantly updated. Keep your profile full, to keep yourself open to as many potential clients as possible.
- Easier to Find Online. Once your LinkedIn profile has more content on it, it will also more likely contain certain keywords and phrases in it. This will make it pop up much more often during other people’s searches. Having more content on your page will create much bigger opportunities for someone to find something they like. Make your profile stand out, and “different”, while at the same time containing the qualifications your clients will be looking for. You want people to be able to find you, not only easily on LinkedIn, but also through google. The stronger your LinkedIn profile is, the more likely you are to pop up during a simple google search. Having your photo and bio added to our Pittsburgh Professionals on the Move directory is another great way to boost your LinkedIn page in a google search.
- Testimonials. An incredibly important aspect of LinkedIn is the testimonial section on your profile. Nowadays people really trust other people, in a way that’s different than before. As we’ve talked about before, Social Media is about creating a two-way conversation rather than an advertisement. We have learned to trust each other when it comes to product or location reviews. Collect testimonials past clients to create the strongest possible profile for yourself.
- Build Bridges. The past couple of tips have been about how LinkedIn can be a great way for others to find you. This is to remind you that, you can also create connections through LinkedIn. Search and find others in the same field, with the same interests, or possible future partners/clients.
- Spread the World. Now that your LinkedIn profile is up, build, and fluffed, give it time. Keep it updated, keep those testimonials coming, and others will start spreading the word for you.
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Jen Barker Worley Photography
555 Grant Street, Suite 337 Offices at the William Penn Pittsburgh, PA 15219
https://jenworley.com
412-370-4520
This is what it took. #shibainu #familyphoto
Every anniversary we take a photo. Sometimes arranged, sometimes not. Helps us remember what our year was like, when looking back. Here’s to 15, 3 now with Rue and Subba. (Will see if we can get a more epic sunset tomorrow though.)
Dec 2
Every anniversary we take a photo. Sometimes arranged, sometimes not. Helps us remember what our year was like, when looking back. Here’s to 15, 3 now with Rue and Subba. (Will see if we can get a more epic sunset tomorrow though.)
Taking time to enjoy the Beautiful weekend with Subba, Rue and @dan_jenworleyphotography
Nov 26
Taking time to enjoy the Beautiful weekend with Subba, Rue and @dan_jenworleyphotography
Many companies have me take photos to their specs in studio, so their marketing departments can adjust them for consistency of brand. An example of what’s on the web, and what we did in studio. #legalphotos #pittsburghphotographer
Nov 1
Many companies have me take photos to their specs in studio, so their marketing departments can adjust them for consistency of brand. An example of what’s on the web, and what we did in studio. #legalphotos #pittsburghphotographer
So yeah, we don’t do #seniorphotos But when a friend asked, Dan said he wanted to do it, and I said I’d be his lighting assistant.Dan and I didn’t want these type of pictures you always see at the yellow sister bridge (Clemente, Warhol, and 9th). Wanted to bring a little more “epic” to it.#pittsburghphotographer #pittsburghportraits
Oct 30
So yeah, we don’t do #seniorphotos But when a friend asked, Dan said he wanted to do it, and I said I’d be his lighting assistant. Dan and I didn’t want these type of pictures you always see at the yellow sister bridge (Clemente, Warhol, and 9th). Wanted to bring a little more “epic” to it. #pittsburghphotographer #pittsburghportraits
Have I mentioned recently how much I love my job as a #professionalteamphotographer and #headshotphotographer? I get to work with a ton of fun people.
Oct 28
Have I mentioned recently how much I love my job as a #professionalteamphotographer and #headshotphotographer? I get to work with a ton of fun people.
This is one of my favorite portraits that I’ve taken in the historic Supreme Court of PA courtroom in Pittsburgh.I remember our shoot, Justice Baer was very down-to-earth and wasn’t in a rush, and we had a nice conversation. I liked it that he wanted his portrait in a suit, not his robe, and he liked my vision for setting up this shot.My sympathies to his family, friends and colleagues. Obituary in Oct 1 @pittsburghpg
Oct 3
This is one of my favorite portraits that I’ve taken in the historic Supreme Court of PA courtroom in Pittsburgh. I remember our shoot, Justice Baer was very down-to-earth and wasn’t in a rush, and we had a nice conversation. I liked it that he wanted his portrait in a suit, not his robe, and he liked my vision for setting up this shot. My sympathies to his family, friends and colleagues. Obituary in Oct 1 @pittsburghpg
Thanks to @culturaltrust @asmp_pgh to organizing such a great event. Looking forward to January! @elliottcramer @elanmizrahi @adrieshoots @farzeenghavam @dprephoto @jwramp @cathykellyphotography @shelleyliptonart @wdophoto
Sep 24
Thanks to @culturaltrust @asmp_pgh to organizing such a great event. Looking forward to January! @elliottcramer @elanmizrahi @adrieshoots @farzeenghavam @dprephoto @jwramp @cathykellyphotography @shelleyliptonart @wdophoto
From our “photoshoot” in Maine. Haha. Hard to time the dogs looking at the camera with the crashing waves.
Sep 23
From our “photoshoot” in Maine. Haha. Hard to time the dogs looking at the camera with the crashing waves.
Love all the cool #professionalpittsburgh people who come in, and get some amazing #selfconfident #professionalphotos. Love my job as a #headshotphotographer
Aug 23
Love all the cool #professionalpittsburgh people who come in, and get some amazing #selfconfident #professionalphotos. Love my job as a #headshotphotographer
Love all our #pittsburghlobbies and doing some #teamphotos in #downtownpittsburgh sharing a bit #behindthescenes
Aug 22
Love all our #pittsburghlobbies and doing some #teamphotos in #downtownpittsburgh sharing a bit #behindthescenes
I’m not often going for the super serious look for #headshotphotos for most of my #pittsburghprofessionals. But sometimes, it fits what they do.
Aug 16
I’m not often going for the super serious look for #headshotphotos for most of my #pittsburghprofessionals. But sometimes, it fits what they do.
I couldn’t make it, but @dan_jenworleyphotography had a great time 📸.Thanks to @jasanooo for bringing creatives together and @premierimaging for promoting.Thanks to the Models, ya were great. If I messed up or missed anyone in these, please tag. : @sariebeary @meech_mackey @traaabix_ @earthtoaaron @_cupofjoe._
Aug 1
I couldn’t make it, but @dan_jenworleyphotography had a great time 📸. Thanks to @jasanooo for bringing creatives together and @premierimaging for promoting. Thanks to the Models, ya were great. If I messed up or missed anyone in these, please tag. : @sariebeary @meech_mackey @traaabix_ @earthtoaaron @_cupofjoe._
Loving my job and the great people I meet as a #headshotphotographer in #pittsburgh
Jul 28
Loving my job and the great people I meet as a #headshotphotographer in #pittsburgh
Highlights from last Thursday’s shoot day; ready for release yesterday. #pittsburghportraits #headshots
Jul 26
Highlights from last Thursday’s shoot day; ready for release yesterday. #pittsburghportraits #headshots
Shot in The State Capital in Harrisburg earlier this year; just finalized, printed, and delivered for all the Judges. This is the test print I ordered; video doesn’t exactly capture correct exposure. Superior Court if Pennsylvania. If I have time, will do a post in sections…. Still, all the details of this courtroom are so amazing, that the photo is as much about the institution of the space as well as the judges.
Jul 25
Shot in The State Capital in Harrisburg earlier this year; just finalized, printed, and delivered for all the Judges. This is the test print I ordered; video doesn’t exactly capture correct exposure. Superior Court if Pennsylvania. If I have time, will do a post in sections…. Still, all the details of this courtroom are so amazing, that the photo is as much about the institution of the space as well as the judges.
Have you been to Racoon? Lived in #pittsburgh all my life, and only went to that small little beach once. But this place is huge! So glad we camped here for a close weekend “away”. And it’s mushroom season! Lots of cool mushrooms you can observe. Since ya know it’s @dan_jenworleyphotography thing.
Jul 23
Have you been to Racoon? Lived in #pittsburgh all my life, and only went to that small little beach once. But this place is huge! So glad we camped here for a close weekend “away”. And it’s mushroom season! Lots of cool mushrooms you can observe. Since ya know it’s @dan_jenworleyphotography thing.
First year I’m appreciating all the lilies. Lilly? Or Lily? Should spellcheck.
Jul 15
First year I’m appreciating all the lilies. Lilly? Or Lily? Should spellcheck.
My go-to on location stuff. Mobility is key for me. @westcottlighting @godox_global @tethertools @canonusa @benrousa @manfrottoimaginemore @arcaswissusa
Jun 30
My go-to on location stuff. Mobility is key for me. @westcottlighting @godox_global @tethertools @canonusa @benrousa @manfrottoimaginemore @arcaswissusa
I really need to post more all these amazing people who come in. With their permission, of course! #headshotphoto #pittsburghphotographer
Jun 20
I really need to post more all these amazing people who come in. With their permission, of course! #headshotphoto #pittsburghphotographer
Subba. Taken with new 13Pro on Portrait, then edited in Lightroom Mobile. #shibainu
Jun 18
Subba. Taken with new 13Pro on Portrait, then edited in Lightroom Mobile. #shibainu
In the line for the tour, the guide asked a little white girl what she knew about George Washington. She said: “He had slaves.” The enslaved people of Mt Vernon was one if my biggest takeaways from the visit. This was George Washington home, farm, and yes, plantation.The home was by no means the grand mansion that we would expect a man of Washington’s stature to have today. But the grounds were expansive. He had 5 large farms, tons of acreage of forests, a harbor on the Potomac, and beautiful personal gardens. In 1799 when he died, there were 5 family members who lived on the state. About a dozen white servants.But over 300 black enslaved workers. Some families were split up to work on the different farms, and so didn’t regularly see their spouse or children. When they died, there was no marker to signify where they had been buried; by contrast, at the end of his life Washington commissioned a new tomb & grave site be made for his family, with a big brick mausoleum complete with the obelisks typical to the period. Not even the smallest of stones for the enslaved people.#mtvernon #georgewashington
May 19
In the line for the tour, the guide asked a little white girl what she knew about George Washington. She said: “He had slaves.” The enslaved people of Mt Vernon was one if my biggest takeaways from the visit. This was George Washington home, farm, and yes, plantation. The home was by no means the grand mansion that we would expect a man of Washington’s stature to have today. But the grounds were expansive. He had 5 large farms, tons of acreage of forests, a harbor on the Potomac, and beautiful personal gardens. In 1799 when he died, there were 5 family members who lived on the state. About a dozen white servants. But over 300 black enslaved workers. Some families were split up to work on the different farms, and so didn’t regularly see their spouse or children. When they died, there was no marker to signify where they had been buried; by contrast, at the end of his life Washington commissioned a new tomb & grave site be made for his family, with a big brick mausoleum complete with the obelisks typical to the period. Not even the smallest of stones for the enslaved people. #mtvernon #georgewashington
Definitely worth a trip to. Very Dog friendly, although of course they can’t go on the mansion tour, or the museums. #shibainu Wanted the music to be “Washington on your side” but didn’t see it in the music feed.
May 16
Definitely worth a trip to. Very Dog friendly, although of course they can’t go on the mansion tour, or the museums. #shibainu Wanted the music to be “Washington on your side” but didn’t see it in the music feed.
Fun at work.