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412-370-4520 jen@jenworley.com

Use LinkedIn To Enhance Your Personal Brand

LinkedIn is an incredible platform to not only build a social media presence, but to at the same time build up your personal/business brand. Let’s go over five specific reasons and ways of how this is true. 

  1. Stay Young! Simply putting yourself online on the right platforms, such as LinkedIn, shows that you are relevant and in touch with the world around you. This may sound silly, but being in touch and a part of the world, will make you seem more relatable trustworthy when it comes to your work. Remember, not only must you have a profile up, but it needs to stay constantly updated. Keep your profile full, to keep yourself open to as many potential clients as possible. 

  1. Easier to Find Online. Once your LinkedIn profile has more content on it, it will also more likely contain certain keywords and phrases in it. This will make it pop up much more often during other people’s searches. Having more content on your page will create much bigger opportunities for someone to find something they like. Make your profile stand out, and “different”, while at the same time containing the qualifications your clients will be looking for. You want people to be able to find you, not only easily on LinkedIn, but also through google. The stronger your LinkedIn profile is, the more likely you are to pop up during a simple google search.  Having your photo and bio added to our Pittsburgh Professionals on the Move directory is another great way to boost your LinkedIn page in a google search.

  1. Testimonials. An incredibly important aspect of LinkedIn is the testimonial section on your profile. Nowadays people really trust other people, in a way that’s different than before. As we’ve talked about before, Social Media is about creating a two-way conversation rather than an advertisement. We have learned to trust each other when it comes to product or location reviews. Collect testimonials past clients to create the strongest possible profile for yourself. 

  1. Build Bridges. The past couple of tips have been about how LinkedIn can be a great way for others to find you. This is to remind you that, you can also create connections through LinkedIn. Search and find others in the same field, with the same interests, or possible future partners/clients. 

  1. Spread the World. Now that your LinkedIn profile is up, build, and fluffed, give it time. Keep it updated, keep those testimonials coming, and others will start spreading the word for you. 

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jen worley photographer

Jen Barker Worley Photography
555 Grant Street, Suite 337 Offices at the William Penn Pittsburgh, PA 15219

https://jenworley.com
412-370-4520

Instagram post 18126029935126921 I wish on every Zoom meeting, instead of people’s black boxes when the video is off, everyone would have an engaging profile photo on display.  It’s just so much more friendly and connecting!I think I’ve changed my profile pic three times this year.  Not being indecisive; exploring the different vibes of headshots . 💙#pittsburgh  #pittsburghprofessional
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I wish on every Zoom meeting, instead of people’s black boxes when the video is off, everyone would have an engaging profile photo on display. It’s just so much more friendly and connecting! I think I’ve changed my profile pic three times this year. Not being indecisive; exploring the different vibes of headshots . 💙 #pittsburgh #pittsburghprofessional #pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew #canon #downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #Lovepgh #burghsnap #headshotphotographer #pghcreative #downtownpittsburgh #zoomprofile #zoom ...

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Instagram post 18135317794099158 Happy Monday!  Yet another beginning of the week with the most peaceful commute ever... ‘cause downtown is still a bit empty.I’ve been feelin the blue background as of late.  Color, casual, and happy.  Feel it gives a nice vibe. 💙#pittsburgh  #pittsburghprofessional
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Happy Monday! Yet another beginning of the week with the most peaceful commute ever... ‘cause downtown is still a bit empty. I’ve been feelin the blue background as of late. Color, casual, and happy. Feel it gives a nice vibe. 💙 #pittsburgh #pittsburghprofessional #pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew #canon #downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #Lovepgh #burghsnap #headshotphotographer #pghcreative #pittsburghactors #actors ...

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Instagram post 17877694000804348 Last Blue of the Week.  I love it when people go with a color-bright blazer!  We all need color in our life.  Blue is a happy color. 😉😁💙#pittsburghwomen  #pittsburghprofessional
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#downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #Lovepgh #burghsnap #headshotphotographer #pghcreative #Blue  #bluejacket

Last Blue of the Week. I love it when people go with a color-bright blazer! We all need color in our life. Blue is a happy color. 😉😁💙 #pittsburghwomen #pittsburghprofessional #pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew #downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #Lovepgh #burghsnap #headshotphotographer #pghcreative #Blue #bluejacket ...

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Instagram post 17858360432146022 To continue “Blue Week”, and the legacy of  the blue power dress.Tanya is the CEO for Dress for Success Pittsburgh @dfspgh an organization that empowers women who are entering or returning to the workforce.#pittsburghwomen  #pittsburghprofessional
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#downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #Lovepgh #burghsnap #headshotphotographer #pghcreative #Blue  #bluepowerdress

To continue “Blue Week”, and the legacy of the blue power dress. Tanya is the CEO for Dress for Success Pittsburgh @dfspgh an organization that empowers women who are entering or returning to the workforce. #pittsburghwomen #pittsburghprofessional #pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew #downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #Lovepgh #burghsnap #headshotphotographer #pghcreative #Blue #bluepowerdress ...

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Instagram post 17897173084563714 Blue is definitely one of my faves when it comes to color.  So I‘m making this “blue week”, and showcasing three awesome #Pittsburgh professional women wearing this knock-out color.I’m all about the blue power dress, as I call it.#pittsburghwomen  #pittsburghprofessional
#pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew
#downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #Lovepgh #burghsnap #headshotphotographer #pghcreative #Blue  #bluepowerdress #executives

Blue is definitely one of my faves when it comes to color. So I‘m making this “blue week”, and showcasing three awesome #Pittsburgh professional women wearing this knock-out color. I’m all about the blue power dress, as I call it. #pittsburghwomen #pittsburghprofessional #pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew #downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #Lovepgh #burghsnap #headshotphotographer #pghcreative #Blue #bluepowerdress #executives ...

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Instagram post 17876550019820836 Something cool for a Monday.#actor  #pittsburghactors
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Something cool for a Monday. #actor #pittsburghactors #pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew #downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #Lovepgh #burghsnap #headshotphotographer #pghcreative #Sunglasses ...

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Instagram post 17928006091418913 Last one for Doctor Week!  Although this one is not a medical doctor. 😊😉#doctor  #doctorate
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Last one for Doctor Week! Although this one is not a medical doctor. 😊😉 #doctor #doctorate #pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew #downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #Lovepgh #burghsnap #headshotphotographer #pghcreative #Economics ...

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Instagram post 17912135212472607 Doctor Week continued...
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Doctor Week continued... #doctor #pittsburghdoctors #pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew #downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #Lovepgh #burghsnap #headshotphotographer #pghcreative #Physicians ...

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Instagram post 17890092871621659 A Doctor a day.  Doctor Week#doctor  #pittsburghdoctors
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A Doctor a day. Doctor Week #doctor #pittsburghdoctors #pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew #downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #Lovepgh #burghsnap #headshotphotographer #pghcreative #Physicians ...

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Instagram post 18041502289270698 Doctor Week#doctor  #pittsburghdoctors
#pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew
#downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #Lovepgh #burghsnap #headshotphotographer #pghcreative #Physicians

Doctor Week #doctor #pittsburghdoctors #pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew #downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #Lovepgh #burghsnap #headshotphotographer #pghcreative #Physicians ...

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Instagram post 17870235016894233 Another of Monica.#womenentrepreneurs  #pittsburghactors
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Another of Monica. #womenentrepreneurs #pittsburghactors #pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew #downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #Lovepgh #burghsnap #headshotphotographer #pghcreative #voiceover ...

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Instagram post 17882827249697425 Power and poise.  And the coolest cane I have photographed to date.#womenentrepreneurs  #pittsburghactors
#pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew
#downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #Lovepgh #burghsnap #headshotphotographer #pghcreative #voiceover

Power and poise. And the coolest cane I have photographed to date. #womenentrepreneurs #pittsburghactors #pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew #downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #Lovepgh #burghsnap #headshotphotographer #pghcreative #voiceover ...

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Instagram post 18031626061273906 Embrace your own unique style.#corporateleader
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Embrace your own unique style. #corporateleader #pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew #downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #identity #headshotphotographer #pghcreative #entrepreneur #corporate #executive #execs ...

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Instagram post 17866120834948643 So I’m totally cheating on this by re-posting my profile pic, but hey, I’m going to claim that counts as “Challenge Accepted.”I’m usually not on the challenges bandwagon,  but when @elisabethleach31 DM’d me, the beautiful B&W photos of all different women on the hashtags were inspiring.So, woman to women, you’ve all been challenged by me to do the same.  Tag me when you do. 😉 Or not. Or whatever. 🤣#womensupportingwomen
#womeninspiringwomen

So I’m totally cheating on this by re-posting my profile pic, but hey, I’m going to claim that counts as “Challenge Accepted.” I’m usually not on the challenges bandwagon, but when @elisabethleach31 DM’d me, the beautiful B&W photos of all different women on the hashtags were inspiring. So, woman to women, you’ve all been challenged by me to do the same. Tag me when you do. 😉 Or not. Or whatever. 🤣 #womensupportingwomen #womeninspiringwomen ...

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Instagram post 17872250749819093 Our women entrepreneurs.  Whether an international corporation, or a micro company, I love working with these professionals.  But yeah I’m partial. (Just kidding. Of course I’m here for the guys too.)It was a pleasure working with you Kim @themodernsteward#womenentrepreneurs  #Smallbusiness
#pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew
#downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #Lovepgh #burghsnap #headshotphotographer #pghcreative #pittsburghhealth #microbusinesses #womenowned

Our women entrepreneurs. Whether an international corporation, or a micro company, I love working with these professionals. But yeah I’m partial. (Just kidding. Of course I’m here for the guys too.) It was a pleasure working with you Kim @themodernsteward #womenentrepreneurs #Smallbusiness #pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew #downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #Lovepgh #burghsnap #headshotphotographer #pghcreative #pittsburghhealth #microbusinesses #womenowned ...

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Instagram post 17871232843853349 Adaptability.  My second of seven pillars of happiness.We can’t think that the fallout from Covid won’t alter many aspects of our life for years to come.So if you can’t change that fact, what can you do?  One cannot fight the wind.  We must adapt to stride confidently forward.You can’t change people who judge you on your appearance.  As a woman, I have learned to adapt.  And adapting doesn’t mean “giving in”, or resigning yourself to people’s perceptions of you.  It means learning how to use seemingly unfavorable situations thrust upon you to your benefit.  And thriving.#pillarsofhappiness #corporateleader
#pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew
#downtownpittsburgh #pittsburghcreative #adaptable #412project #steelcity #capturedpgh #identity #headshotphotographer #pghcreative #entrepreneur #corporate #executive #execs

Adaptability. My second of seven pillars of happiness. We can’t think that the fallout from Covid won’t alter many aspects of our life for years to come. So if you can’t change that fact, what can you do? One cannot fight the wind. We must adapt to stride confidently forward. You can’t change people who judge you on your appearance. As a woman, I have learned to adapt. And adapting doesn’t mean “giving in”, or resigning yourself to people’s perceptions of you. It means learning how to use seemingly unfavorable situations thrust upon you to your benefit. And thriving. #pillarsofhappiness #corporateleader #pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew #downtownpittsburgh #pittsburghcreative #adaptable #412project #steelcity #capturedpgh #identity #headshotphotographer #pghcreative #entrepreneur #corporate #executive #execs ...

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Instagram post 17919016327426597 What a team!  I love taking group photos, and the challenge that comes from working within parameters, and especially during the time of Covid.But mostly, my goal is to make each individual shine as unique in the group.  And to make the whole look like the capable, confident and cool people that they truly are.I appreciate working with Myah and her team on this, especially with them being patient with my months of shutdown, and as we figured out how we could take a socially-distanced cool group photo. Which meant keeping all them distanced, even though they needed a photo all together. Mission accomplished.#Finance  #wealth
#pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew
#downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #burghsnap #headshotphotographer #pghcreative #pittsburghhealth #corporate #executives

What a team! I love taking group photos, and the challenge that comes from working within parameters, and especially during the time of Covid. But mostly, my goal is to make each individual shine as unique in the group. And to make the whole look like the capable, confident and cool people that they truly are. I appreciate working with Myah and her team on this, especially with them being patient with my months of shutdown, and as we figured out how we could take a socially-distanced cool group photo. Which meant keeping all them distanced, even though they needed a photo all together. Mission accomplished. #Finance #wealth #pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew #downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #burghsnap #headshotphotographer #pghcreative #pittsburghhealth #corporate #executives ...

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