Use LinkedIn To Enhance Your Personal Brand
LinkedIn is an incredible platform to not only build a social media presence, but to at the same time build up your personal/business brand. Let’s go over five specific reasons and ways of how this is true.
- Stay Young! Simply putting yourself online on the right platforms, such as LinkedIn, shows that you are relevant and in touch with the world around you. This may sound silly, but being in touch and a part of the world, will make you seem more relatable trustworthy when it comes to your work. Remember, not only must you have a profile up, but it needs to stay constantly updated. Keep your profile full, to keep yourself open to as many potential clients as possible.
- Easier to Find Online. Once your LinkedIn profile has more content on it, it will also more likely contain certain keywords and phrases in it. This will make it pop up much more often during other people’s searches. Having more content on your page will create much bigger opportunities for someone to find something they like. Make your profile stand out, and “different”, while at the same time containing the qualifications your clients will be looking for. You want people to be able to find you, not only easily on LinkedIn, but also through google. The stronger your LinkedIn profile is, the more likely you are to pop up during a simple google search. Having your photo and bio added to our Pittsburgh Professionals on the Move directory is another great way to boost your LinkedIn page in a google search.
- Testimonials. An incredibly important aspect of LinkedIn is the testimonial section on your profile. Nowadays people really trust other people, in a way that’s different than before. As we’ve talked about before, Social Media is about creating a two-way conversation rather than an advertisement. We have learned to trust each other when it comes to product or location reviews. Collect testimonials past clients to create the strongest possible profile for yourself.
- Build Bridges. The past couple of tips have been about how LinkedIn can be a great way for others to find you. This is to remind you that, you can also create connections through LinkedIn. Search and find others in the same field, with the same interests, or possible future partners/clients.
- Spread the World. Now that your LinkedIn profile is up, build, and fluffed, give it time. Keep it updated, keep those testimonials coming, and others will start spreading the word for you.
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Jen Barker Worley Photography
555 Grant Street, Suite 337 Offices at the William Penn Pittsburgh, PA 15219
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Kimberly Lawrence is a seasoned global labor and employment attorney and compliance professional with significant expertise in employment law, human resources, investigations, compliance, training and development and litigation.
Jan 26
Kimberly Lawrence is a seasoned global labor and employment attorney and compliance professional with significant expertise in employment law, human resources, investigations, compliance, training and development and litigation.
Jennifer Carter⠀ Associate Attorney at Summers McDonnell Hudock Guthrie & Rauch PC⠀ ⠀ Jennifer received two Bachelors of the Arts from the University of Pittsburgh in 2012 and her Juris Doctor from Duquesne University in 2019. During law school, Ms. Carter was a legal intern for the Honorable Nora Barry Fischer of the United States District Court for the Western District of Pennsylvania. Additionally, Ms. Carter was recognized for her oral advocacy skills, achieving an Outstanding Oral Argument recognition.⠀ ⠀ Ms. Carter’s practice includes all aspects of tort, casualty, and insurance defense litigation. She also represents clients in matters involved ADR, including arbitration.⠀ ⠀ @jenniferpcarter
Jan 25
Jennifer Carter⠀ Associate Attorney at Summers McDonnell Hudock Guthrie & Rauch PC⠀ ⠀ Jennifer received two Bachelors of the Arts from the University of Pittsburgh in 2012 and her Juris Doctor from Duquesne University in 2019. During law school, Ms. Carter was a legal intern for the Honorable Nora Barry Fischer of the United States District Court for the Western District of Pennsylvania. Additionally, Ms. Carter was recognized for her oral advocacy skills, achieving an Outstanding Oral Argument recognition.⠀ ⠀ Ms. Carter’s practice includes all aspects of tort, casualty, and insurance defense litigation. She also represents clients in matters involved ADR, including arbitration.⠀ ⠀ @jenniferpcarter
Daniel Hooven is the Senior Marketing Manager – Consulting Services for Schneider Downs, one of the 60 largest public accounting firms in the country. He joined the firm in July 2019 and leads the marketing activities for Schneider Downs’ business consulting services including: Cybersecurity, Information Technology Audit and Compliance, Technology Consulting, and Retirement Services. Daniel brings more than ten years' experience in the marketing communications field with a proven track record of growing product lines in the business-to-business space with key strengths in product marketing, marketing strategy, and campaign project management. ⠀ ⠀ Daniel graduated Summa Cum Laude from Edinboro University with a Master of Arts in Communication Studies, Integrated Marketing Communications and holds a Bachelor of Arts in Communications from Slippery Rock University.⠀
Jan 24
Daniel Hooven is the Senior Marketing Manager – Consulting Services for Schneider Downs, one of the 60 largest public accounting firms in the country. He joined the firm in July 2019 and leads the marketing activities for Schneider Downs’ business consulting services including: Cybersecurity, Information Technology Audit and Compliance, Technology Consulting, and Retirement Services. Daniel brings more than ten years' experience in the marketing communications field with a proven track record of growing product lines in the business-to-business space with key strengths in product marketing, marketing strategy, and campaign project management. ⠀ ⠀ Daniel graduated Summa Cum Laude from Edinboro University with a Master of Arts in Communication Studies, Integrated Marketing Communications and holds a Bachelor of Arts in Communications from Slippery Rock University.⠀
Brittany Feuer⠀ Manager, Financial Management at Grant Thornton LLP
Jan 23
Brittany Feuer⠀ Manager, Financial Management at Grant Thornton LLP
Jackie Walker⠀ ⠀ Arts and Entertainment Lawyer at Strassburger McKenna Gutnick & Gefsky
Jan 22
Jackie Walker⠀ ⠀ Arts and Entertainment Lawyer at Strassburger McKenna Gutnick & Gefsky
Dominic Rupprecht⠀ Partner at Reed Smith LLP⠀ ⠀ Dominic litigates insurance coverage disputes exclusively on behalf of policyholders. He has recovered more than $250 million for policyholders in the life sciences, energy, and manufacturing industries for a variety of claims, including: environmental liabilities, cyber losses, mass torts, False Claims Act liabilities, and first-party losses. Dominic has won rulings on issues of first impression related to the scope of the duty to defend, whether a PRP Notice qualifies as a “suit” under a general liability policy, and the transfer of coverage rights. He also assists policyholders in evaluating their insurance programs, drafting policies, securing coverage without the need for litigation, and negotiating coverage-in-place agreements.
Jan 21
Dominic Rupprecht⠀ Partner at Reed Smith LLP⠀ ⠀ Dominic litigates insurance coverage disputes exclusively on behalf of policyholders. He has recovered more than $250 million for policyholders in the life sciences, energy, and manufacturing industries for a variety of claims, including: environmental liabilities, cyber losses, mass torts, False Claims Act liabilities, and first-party losses. Dominic has won rulings on issues of first impression related to the scope of the duty to defend, whether a PRP Notice qualifies as a “suit” under a general liability policy, and the transfer of coverage rights. He also assists policyholders in evaluating their insurance programs, drafting policies, securing coverage without the need for litigation, and negotiating coverage-in-place agreements.
Michael Hermes joined the Herbein tax team in the Fall of 2019 with over 9 years of tax experience working with a diverse group of clients including real estate owners, medical and dental practices and service providers. His tax expertise includes federal and multi-state compliance and planning for closely-held businesses as well as comprehensive strategic tax planning for both family-owned businesses and high net worth individuals.⠀ ⠀ Michael especially enjoys working directly with business owners and guiding them through the challenges they face on a day-to-day basis. “I’m hands-on”, explains Michael, “That’s what I like to do best. I don’t like surprises – I like planning.”⠀ ⠀ That planning includes developing detailed financial forecasts, analyzing risks and evaluating tax consequences in order to provide business owners with valuable insight to make well-informed decisions. He is adept at working with business owners through all stages of their business – from start-up to succession planning and exit strategies.⠀ ⠀ Michael’s skills have been recognized by the Pennsylvania Institute of Certified Public Accountants (PICPA) with their invitation for Michael to join the PICPA’s Pittsburgh Chapter Emerging Leaders Program in the fall of 2019. Attendees of the program are nominated and selected and must demonstrate exceptional technical proficiency along with a strong desire to develop as a leader.
Jan 20
Michael Hermes joined the Herbein tax team in the Fall of 2019 with over 9 years of tax experience working with a diverse group of clients including real estate owners, medical and dental practices and service providers. His tax expertise includes federal and multi-state compliance and planning for closely-held businesses as well as comprehensive strategic tax planning for both family-owned businesses and high net worth individuals.⠀ ⠀ Michael especially enjoys working directly with business owners and guiding them through the challenges they face on a day-to-day basis. “I’m hands-on”, explains Michael, “That’s what I like to do best. I don’t like surprises – I like planning.”⠀ ⠀ That planning includes developing detailed financial forecasts, analyzing risks and evaluating tax consequences in order to provide business owners with valuable insight to make well-informed decisions. He is adept at working with business owners through all stages of their business – from start-up to succession planning and exit strategies.⠀ ⠀ Michael’s skills have been recognized by the Pennsylvania Institute of Certified Public Accountants (PICPA) with their invitation for Michael to join the PICPA’s Pittsburgh Chapter Emerging Leaders Program in the fall of 2019. Attendees of the program are nominated and selected and must demonstrate exceptional technical proficiency along with a strong desire to develop as a leader.
Maria Polinsky has more than twenty years’ experience in the nonprofit sector. She currently serves as Director of Marketing and Communications for Literacy Pittsburgh, an organization that provides adult literacy programs including GED test preparation, English language learning and workplace skills development. Maria is responsible for connecting stakeholders with the agency and engaging the general public through a variety of traditional, digital and grassroots techniques. In 2018, Maria oversaw the launch of a new name, website and brand, and spearheaded new communications and marketing channels. Maria served as Director of Development for Literacy Pittsburgh from 2005 to 2018. Maria holds a B.A. in journalism from Indiana University of Pennsylvania and is a freelance graphic designer and editor.
Jan 19
Maria Polinsky has more than twenty years’ experience in the nonprofit sector. She currently serves as Director of Marketing and Communications for Literacy Pittsburgh, an organization that provides adult literacy programs including GED test preparation, English language learning and workplace skills development. Maria is responsible for connecting stakeholders with the agency and engaging the general public through a variety of traditional, digital and grassroots techniques. In 2018, Maria oversaw the launch of a new name, website and brand, and spearheaded new communications and marketing channels. Maria served as Director of Development for Literacy Pittsburgh from 2005 to 2018. Maria holds a B.A. in journalism from Indiana University of Pennsylvania and is a freelance graphic designer and editor.
Maria Graziano⠀ Digital Media Manager at Tailored Marketing Inc
Jan 18
Maria Graziano⠀ Digital Media Manager at Tailored Marketing Inc
Matthew is an associate at Reed Smith LLP. Prior to joining the firm, he earned his JD from Georgetown University Law Center and his B.S., magna cum laude, from Georgetown University. During law school, Matthew was a member of the Georgetown Law Appellate Litigation Clinic, where he helped draft and file petitions for certiorari to the Supreme Court of the United States as well as appellate briefs to U.S. Courts of Appeals and the Board of Immigration Appeals at the Department of Justice. Before law school, Matthew worked as a federal government consultant with a global consulting firm in Washington, D.C., where he advised various clients, including the Military Health System within the Department of Defense.
Jan 17
Matthew is an associate at Reed Smith LLP. Prior to joining the firm, he earned his JD from Georgetown University Law Center and his B.S., magna cum laude, from Georgetown University. During law school, Matthew was a member of the Georgetown Law Appellate Litigation Clinic, where he helped draft and file petitions for certiorari to the Supreme Court of the United States as well as appellate briefs to U.S. Courts of Appeals and the Board of Immigration Appeals at the Department of Justice. Before law school, Matthew worked as a federal government consultant with a global consulting firm in Washington, D.C., where he advised various clients, including the Military Health System within the Department of Defense.
Dara Weber⠀ Co-Owner at M & C Solutions LLC & GW Contracting LLC
Jan 16
Dara Weber⠀ Co-Owner at M & C Solutions LLC & GW Contracting LLC
Adam Schorr is an associate attorney at Swartz Culleton, P.C. in Pittsburgh and concentrates his practice in the areas of products liability, premises liability, motor vehicle accidents, and medical malpractice. Before joining Swartz Culleton, Adam was the head law clerk at a well-known personal injury firm in Pittsburgh. Adam also interned at the NCAA Compliance office at the University of Pittsburgh and as a clerk for the Honorable Judge Cathleen Bubash in the Fifth Judicial District of Pennsylvania.⠀ ⠀ Adam graduated cum laude from the University of Pittsburgh School of Law and received a certificate of Advanced Study in Civil Litigation. Adam was also a finalist in the Murray S. Love Mock Trial competition. Adam holds a Bachelor of Arts degree in English from Florida State University. He is admitted to practice in Pennsylvania, and before the United States District Court for the Western District of Pennsylvania.⠀ #pittsburghattorney #pittsburghlawfirm
Jan 15
Adam Schorr is an associate attorney at Swartz Culleton, P.C. in Pittsburgh and concentrates his practice in the areas of products liability, premises liability, motor vehicle accidents, and medical malpractice. Before joining Swartz Culleton, Adam was the head law clerk at a well-known personal injury firm in Pittsburgh. Adam also interned at the NCAA Compliance office at the University of Pittsburgh and as a clerk for the Honorable Judge Cathleen Bubash in the Fifth Judicial District of Pennsylvania.⠀ ⠀ Adam graduated cum laude from the University of Pittsburgh School of Law and received a certificate of Advanced Study in Civil Litigation. Adam was also a finalist in the Murray S. Love Mock Trial competition. Adam holds a Bachelor of Arts degree in English from Florida State University. He is admitted to practice in Pennsylvania, and before the United States District Court for the Western District of Pennsylvania.⠀ #pittsburghattorney #pittsburghlawfirm
Members of the 2020 Pittsburgh Young Professionals Board of Directors. Pittsburgh Young Professionals provides high-quality networking events to career-minded individuals in the Pittsburgh region. @pghyoungprofessionals
Jan 15
Members of the 2020 Pittsburgh Young Professionals Board of Directors. Pittsburgh Young Professionals provides high-quality networking events to career-minded individuals in the Pittsburgh region. @pghyoungprofessionals
Jessyca P. McCarl, a Pittsburgh Family Law attorney. Jessyca speaks English, French, and Haitian Creole fluently. Jessyca graduated from Pennsylvania State University with a degree in Human Development and Family Studies and a minor in Sociology. Jessyca received and LL.M. in International Human Rights from Lancaster University, ranked top 10 University in the United Kingdom. Jessyca obtained her Juris Doctorate from the University of Pittsburgh, School of Law and is admitted to practice in the Commonwealth of Pennsylvania.⠀ ⠀ As a certified legal intern with the University of Pittsburgh School of Law Family Clinic, Jessyca assisted pro se litigants navigate the legal system by drafting various pleadings, complaints, and arguing motions before Judges in Allegheny County Family Division. Additionally, Jessyca served as a law clerk for the Honorable Eleanor Bush in Family Division. During law school, Jessyca also served as a judicial intern for the Honorable Kim Eaton in Family Division, and the Honorable Edward J. Borkowski in Criminal Division. Furthermore, Jessyca interned with Neighborhood Legal Service Association where she assisted victims of violence in obtaining Protection From Abuse orders.⠀ ⠀ #pittsburghattorney #pittsburghlawfirm
Jan 14
Jessyca P. McCarl, a Pittsburgh Family Law attorney. Jessyca speaks English, French, and Haitian Creole fluently. Jessyca graduated from Pennsylvania State University with a degree in Human Development and Family Studies and a minor in Sociology. Jessyca received and LL.M. in International Human Rights from Lancaster University, ranked top 10 University in the United Kingdom. Jessyca obtained her Juris Doctorate from the University of Pittsburgh, School of Law and is admitted to practice in the Commonwealth of Pennsylvania.⠀ ⠀ As a certified legal intern with the University of Pittsburgh School of Law Family Clinic, Jessyca assisted pro se litigants navigate the legal system by drafting various pleadings, complaints, and arguing motions before Judges in Allegheny County Family Division. Additionally, Jessyca served as a law clerk for the Honorable Eleanor Bush in Family Division. During law school, Jessyca also served as a judicial intern for the Honorable Kim Eaton in Family Division, and the Honorable Edward J. Borkowski in Criminal Division. Furthermore, Jessyca interned with Neighborhood Legal Service Association where she assisted victims of violence in obtaining Protection From Abuse orders.⠀ ⠀ #pittsburghattorney #pittsburghlawfirm
Tausha Saunders is an associate attorney at Fox Rothschild LLP. She is a member of the firm's Litigation Department and advises and represents clients in a wide variety of general commercial litigation matters.⠀ ⠀ Tausha graduated from Temple University James E. Beasley School of Law in May 2019. During law school, Tausha was a judicial intern to U.S. District Judge C. Darnell Jones II of the Eastern District of Pennsylvania. She also completed legal internships with the Youth Sentencing & Reentry Project, Community Legal Services and the American Civil Liberties Union of Pennsylvania. Tausha also served on the board of the Black Law Students Association and was a staff editor for the Temple Law Review.⠀ ⠀ #pittsburghattorney #pittsburghlawfirm
Jan 13
Tausha Saunders is an associate attorney at Fox Rothschild LLP. She is a member of the firm's Litigation Department and advises and represents clients in a wide variety of general commercial litigation matters.⠀ ⠀ Tausha graduated from Temple University James E. Beasley School of Law in May 2019. During law school, Tausha was a judicial intern to U.S. District Judge C. Darnell Jones II of the Eastern District of Pennsylvania. She also completed legal internships with the Youth Sentencing & Reentry Project, Community Legal Services and the American Civil Liberties Union of Pennsylvania. Tausha also served on the board of the Black Law Students Association and was a staff editor for the Temple Law Review.⠀ ⠀ #pittsburghattorney #pittsburghlawfirm
Andrew Miller, CCIM, is a Senior Vice President within CBRE's Advisory and Transaction Services Group, with a primary focus on leasing office space in and around Pittsburgh's CBD. Currently, Mr. Miller represents over 2.5 million square feet of office space for lease, including several high-profile Class 'A' office towers and active development projects. In 11 years at CBRE, Mr. Miller has successfully closed over 5.2 million square feet of commercial real estate transactions.
Jan 12
Andrew Miller, CCIM, is a Senior Vice President within CBRE's Advisory and Transaction Services Group, with a primary focus on leasing office space in and around Pittsburgh's CBD. Currently, Mr. Miller represents over 2.5 million square feet of office space for lease, including several high-profile Class 'A' office towers and active development projects. In 11 years at CBRE, Mr. Miller has successfully closed over 5.2 million square feet of commercial real estate transactions.
Jacob Leyland⠀ Attorney at GRB Law
JACOB DUNSTON is an associate in the Pittsburgh office of Swartz Campbell. His practice consists of general civil litigation, products liability, and general liability insurance defense. Mr. Dunston is currently licensed to practice in Pennsylvania.⠀ Mr. Dunston graduated from Penn State Law in 2019. While in law school, he served as the Articles Editor for the Arbitration Law Review. He also worked in the Penn State Law Entrepreneur Assistance Clinic where he represented local entrepreneurs, small businesses, startup companies, and nonprofit organizations. Mr. Dunston holds a Bachelor of Arts degree in Political Science from Washington and Jefferson College where he graduated Cum Laude.
Jan 10
JACOB DUNSTON is an associate in the Pittsburgh office of Swartz Campbell. His practice consists of general civil litigation, products liability, and general liability insurance defense. Mr. Dunston is currently licensed to practice in Pennsylvania.⠀ Mr. Dunston graduated from Penn State Law in 2019. While in law school, he served as the Articles Editor for the Arbitration Law Review. He also worked in the Penn State Law Entrepreneur Assistance Clinic where he represented local entrepreneurs, small businesses, startup companies, and nonprofit organizations. Mr. Dunston holds a Bachelor of Arts degree in Political Science from Washington and Jefferson College where he graduated Cum Laude.
Guy Blass⠀ Attorney at Summers, McDonnell et. al.
Mircea F. Lupu⠀ Software Engineer at Locomation⠀ #selfdrivingtruck
Jan 8
Mircea F. Lupu⠀ Software Engineer at Locomation⠀ #selfdrivingtruck
Vincent LeDonne⠀ Associate Attorney at Willman & Silvaggio, LLP
Jan 7
Vincent LeDonne⠀ Associate Attorney at Willman & Silvaggio, LLP
Jonathan Deasy⠀ Associate Attorney at Willman & Silvaggio, LLP
Jan 6
Jonathan Deasy⠀ Associate Attorney at Willman & Silvaggio, LLP
Nick Pisciottano⠀ Manager at KPMG US⠀ ⠀ Nick helps clients design, develop, and deploy data & analytic solutions using a variety of data analysis and visualization tools. He has extensive experience in solving business problems using an innovative technical mindset to unlock new insight from complex data. His background and skills include information technology, finance, accounting, and business process auditing with experience collaborating with both internal audit and business stakeholders to achieve organizational goals. Through his prior experience, Nick is also skilled in control testing for Sarbanes-Oxley and Service Organization Control engagements. He is a Certified Public Accountant and a Certified Information Systems Auditor as well as a member of the AICPA, the PICPA, the IIA, and ISACA.⠀ ⠀ Nick leads a team of data analytic specialists including offshore resources for a number of local and national clients. He primarily works in the Retail industry, but also has experience with Oil & Gas, Manufacturing, Financial Services, and Professional Sports clients. Projects that Nick has delivered resulted in the identification of waste and abuse, performance improvement opportunities, and cost-efficiencies, while integrating cutting edge analytical techniques into the audit cycle and various business processes.⠀ ⠀ Nick holds a Master of Science in Analytics from Johns Hopkins University and a Bachelor of Arts in Accounting from Washington & Jefferson College. He also serves as the President of the West Mifflin Community Foundation, a registered 501(c)3 nonprofit organization devoted to fostering community engagement in his hometown.
Jan 4
Nick Pisciottano⠀ Manager at KPMG US⠀ ⠀ Nick helps clients design, develop, and deploy data & analytic solutions using a variety of data analysis and visualization tools. He has extensive experience in solving business problems using an innovative technical mindset to unlock new insight from complex data. His background and skills include information technology, finance, accounting, and business process auditing with experience collaborating with both internal audit and business stakeholders to achieve organizational goals. Through his prior experience, Nick is also skilled in control testing for Sarbanes-Oxley and Service Organization Control engagements. He is a Certified Public Accountant and a Certified Information Systems Auditor as well as a member of the AICPA, the PICPA, the IIA, and ISACA.⠀ ⠀ Nick leads a team of data analytic specialists including offshore resources for a number of local and national clients. He primarily works in the Retail industry, but also has experience with Oil & Gas, Manufacturing, Financial Services, and Professional Sports clients. Projects that Nick has delivered resulted in the identification of waste and abuse, performance improvement opportunities, and cost-efficiencies, while integrating cutting edge analytical techniques into the audit cycle and various business processes.⠀ ⠀ Nick holds a Master of Science in Analytics from Johns Hopkins University and a Bachelor of Arts in Accounting from Washington & Jefferson College. He also serves as the President of the West Mifflin Community Foundation, a registered 501(c)3 nonprofit organization devoted to fostering community engagement in his hometown.
Ian Watt⠀ Associate Attorney at Robb Leonard Mulvihill
Jan 3
Ian Watt⠀ Associate Attorney at Robb Leonard Mulvihill