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412-370-4520 jen@jenworley.com

Use LinkedIn To Enhance Your Personal Brand

LinkedIn is an incredible platform to not only build a social media presence, but to at the same time build up your personal/business brand. Let’s go over five specific reasons and ways of how this is true. 

  1. Stay Young! Simply putting yourself online on the right platforms, such as LinkedIn, shows that you are relevant and in touch with the world around you. This may sound silly, but being in touch and a part of the world, will make you seem more relatable trustworthy when it comes to your work. Remember, not only must you have a profile up, but it needs to stay constantly updated. Keep your profile full, to keep yourself open to as many potential clients as possible. 

  1. Easier to Find Online. Once your LinkedIn profile has more content on it, it will also more likely contain certain keywords and phrases in it. This will make it pop up much more often during other people’s searches. Having more content on your page will create much bigger opportunities for someone to find something they like. Make your profile stand out, and “different”, while at the same time containing the qualifications your clients will be looking for. You want people to be able to find you, not only easily on LinkedIn, but also through google. The stronger your LinkedIn profile is, the more likely you are to pop up during a simple google search.  Having your photo and bio added to our Pittsburgh Professionals on the Move directory is another great way to boost your LinkedIn page in a google search.

  1. Testimonials. An incredibly important aspect of LinkedIn is the testimonial section on your profile. Nowadays people really trust other people, in a way that’s different than before. As we’ve talked about before, Social Media is about creating a two-way conversation rather than an advertisement. We have learned to trust each other when it comes to product or location reviews. Collect testimonials past clients to create the strongest possible profile for yourself. 

  1. Build Bridges. The past couple of tips have been about how LinkedIn can be a great way for others to find you. This is to remind you that, you can also create connections through LinkedIn. Search and find others in the same field, with the same interests, or possible future partners/clients. 

  1. Spread the World. Now that your LinkedIn profile is up, build, and fluffed, give it time. Keep it updated, keep those testimonials coming, and others will start spreading the word for you. 

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jen worley photographer

Jen Barker Worley Photography
555 Grant Street, Suite 337 Offices at the William Penn Pittsburgh, PA 15219

https://jenworley.com
412-370-4520

Instagram post 17897877079650544 Throw back to last year, of another great financial team that wanted to project an vibrant and modern image.How do you do that?  Clothes and background.  Ditch the black jackets, pivot from the banky-wood-boardroom background.Shot at the modern lobby of US Steel Tower (which is Pittsburgh’s tallest building, if you want to know) , back when they actually had placed for you to sit!  Wow, does it look empty now when you drive by on 579 exit ramp. Thanks Covid.#pittsburgh  #pittsburghprofessional
#pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew #canon
#downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #Lovepgh #burghsnap #headshotphotographer #pghcreative  #financial #ml #ussteel

Throw back to last year, of another great financial team that wanted to project an vibrant and modern image. How do you do that? Clothes and background. Ditch the black jackets, pivot from the banky-wood-boardroom background. Shot at the modern lobby of US Steel Tower (which is Pittsburgh’s tallest building, if you want to know) , back when they actually had placed for you to sit! Wow, does it look empty now when you drive by on 579 exit ramp. Thanks Covid. #pittsburgh #pittsburghprofessional #pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew #canon #downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #Lovepgh #burghsnap #headshotphotographer #pghcreative #financial #ml #ussteel ...

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Instagram post 17874612274980299 Now this you can tell was a shoot from last year.  Maybe I shouldn’t post it because seeing this many people close together now makes us nervous! 🤣Shot at the beautiful @uniontrustbuilding , this financial team does a group photo every year to send out to their clients. This year, we had to make alternative plans for their card.#pittsburgh  #pittsburghprofessional
#pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew #canon
#downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #Lovepgh #burghsnap #headshotphotographer #pghcreative  #financial #sewickley

Now this you can tell was a shoot from last year. Maybe I shouldn’t post it because seeing this many people close together now makes us nervous! 🤣 Shot at the beautiful @uniontrustbuilding , this financial team does a group photo every year to send out to their clients. This year, we had to make alternative plans for their card. #pittsburgh #pittsburghprofessional #pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew #canon #downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #Lovepgh #burghsnap #headshotphotographer #pghcreative #financial #sewickley ...

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Instagram post 18076303501243268 This was a bit of a tricky shoot. (But an absolute pleasure working with this team!)First off:  Covid. Everyone in this Financial Group were tested first.  Even then, we wouldn’t have done the shoot if it couldn’t be outside.Second:  Tiny little kayaking dock, with only one narrow angle to get seven people lined up with the bridge behind them.  Barely, and I mean barely, fit between the old rusty dock lights.  But this was the spot that needed to be used, so I was determined to make it work!Third:  Hazards. Boat tie-downs were pretty serious tripping hazards. Dock moved.  Had to set one light on the catwalk, with Dan reaching around a light pole on the other end with another light on a boom.  Yes, broke one light because of wind (forgot to weight properly!). And then I’m shooting tethered, on the beach about 20 feet away... all kinds of “river beach” debris, including a spike sticking up from the ground that I marked with beer cans (one again, debris), so the decision maker could walk over and wouldn’t trip, so we could approve and make adjustments to the scene.Would I do this again?  Absolutely!  But next time I would bring orange spray paint, caution tape, and make sure I actually attached the weight to my light stand! 🤣#pittsburgh  #pittsburghprofessional
#pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew #canon
#downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #Lovepgh #burghsnap #headshotphotographer #pghcreative  #financial #sewickley

This was a bit of a tricky shoot. (But an absolute pleasure working with this team!) First off: Covid. Everyone in this Financial Group were tested first. Even then, we wouldn’t have done the shoot if it couldn’t be outside. Second: Tiny little kayaking dock, with only one narrow angle to get seven people lined up with the bridge behind them. Barely, and I mean barely, fit between the old rusty dock lights. But this was the spot that needed to be used, so I was determined to make it work! Third: Hazards. Boat tie-downs were pretty serious tripping hazards. Dock moved. Had to set one light on the catwalk, with Dan reaching around a light pole on the other end with another light on a boom. Yes, broke one light because of wind (forgot to weight properly!). And then I’m shooting tethered, on the beach about 20 feet away... all kinds of “river beach” debris, including a spike sticking up from the ground that I marked with beer cans (one again, debris), so the decision maker could walk over and wouldn’t trip, so we could approve and make adjustments to the scene. Would I do this again? Absolutely! But next time I would bring orange spray paint, caution tape, and make sure I actually attached the weight to my light stand! 🤣 #pittsburgh #pittsburghprofessional #pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew #canon #downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #Lovepgh #burghsnap #headshotphotographer #pghcreative #financial #sewickley ...

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Instagram post 17883907666793534 Guys in grey: Vincent.#pittsburgh  #pittsburghprofessional
#pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew #canon
#downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #Lovepgh #burghsnap #headshotphotographer #pghcreative #downtownpittsburgh  #actor

Guys in grey: Vincent. #pittsburgh #pittsburghprofessional #pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew #canon #downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #Lovepgh #burghsnap #headshotphotographer #pghcreative #downtownpittsburgh #actor ...

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Instagram post 17847530063361519 Last for now on my Women on White series.  Pearls match the background, and blazer matches the glasses. Sweet.#pittsburgh  #pittsburghprofessional
#pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew #canon
#downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #Lovepgh #burghsnap #headshotphotographer #pghcreative #downtownpittsburgh  #pittsburghwomen

Last for now on my Women on White series. Pearls match the background, and blazer matches the glasses. Sweet. #pittsburgh #pittsburghprofessional #pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew #canon #downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #Lovepgh #burghsnap #headshotphotographer #pghcreative #downtownpittsburgh #pittsburghwomen ...

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Instagram post 17845977308372967 Totally envying her beautiful skin. 😁  Most people prefer this modern grey background because it is great for all skin tones and skin colors.One last grey background for now... next posts we’ll call my “women on white” series.#pittsburgh  #pittsburghprofessional
#pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew #canon
#downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #Lovepgh #burghsnap #headshotphotographer #pghcreative #downtownpittsburgh  #pittsburghwomen

Totally envying her beautiful skin. 😁 Most people prefer this modern grey background because it is great for all skin tones and skin colors. One last grey background for now... next posts we’ll call my “women on white” series. #pittsburgh #pittsburghprofessional #pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew #canon #downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #Lovepgh #burghsnap #headshotphotographer #pghcreative #downtownpittsburgh #pittsburghwomen ...

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Instagram post 17898137005593759 I was supposed to post a picture a day last week, and forgot Friday!  So I missed sharing Rebecca’s beautiful smile.Oh, by “every day in a week”, I mean Mon-Fri... Because like, post 7 days in a row?  Yeah, I’m not that IG friendly. 🤣#pittsburgh  #pittsburghprofessional
#pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew #canon
#downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #Lovepgh #burghsnap #headshotphotographer #pghcreative #downtownpittsburgh  #pittsburghwomen

I was supposed to post a picture a day last week, and forgot Friday! So I missed sharing Rebecca’s beautiful smile. Oh, by “every day in a week”, I mean Mon-Fri... Because like, post 7 days in a row? Yeah, I’m not that IG friendly. 🤣 #pittsburgh #pittsburghprofessional #pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew #canon #downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #Lovepgh #burghsnap #headshotphotographer #pghcreative #downtownpittsburgh #pittsburghwomen ...

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Instagram post 17920981465454116 Thursday, Ladies on Grey#pittsburgh  #pittsburghprofessional
#pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew #canon
#downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #Lovepgh #burghsnap #headshotphotographer #pghcreative #downtownpittsburgh  #pittsburghwomen

Thursday, Ladies on Grey #pittsburgh #pittsburghprofessional #pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew #canon #downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #Lovepgh #burghsnap #headshotphotographer #pghcreative #downtownpittsburgh #pittsburghwomen ...

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Instagram post 17860862864141100 Wednesday, Ladies on Grey#pittsburgh  #pittsburghprofessional
#pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew #canon
#downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #Lovepgh #burghsnap #headshotphotographer #pghcreative #downtownpittsburgh  #pittsburghwomen

Wednesday, Ladies on Grey #pittsburgh #pittsburghprofessional #pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew #canon #downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #Lovepgh #burghsnap #headshotphotographer #pghcreative #downtownpittsburgh #pittsburghwomen ...

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Instagram post 17852927684299981 Tuesday, Ladies on Grey#pittsburgh  #pittsburghprofessional
#pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew #canon
#downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #Lovepgh #burghsnap #headshotphotographer #pghcreative #downtownpittsburgh  #pittsburghwomen

Tuesday, Ladies on Grey #pittsburgh #pittsburghprofessional #pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew #canon #downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #Lovepgh #burghsnap #headshotphotographer #pghcreative #downtownpittsburgh #pittsburghwomen ...

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Instagram post 17865898001065976 I have photographed some amazing women as of late, and have truly loved their photos. (Although to be honest, all the people I photograph are amazing and I love their pics!)So I’m going to do a post a day to feature my ladies on grey.  Starting with Cathy here.  Beautiful hair color!#pittsburgh  #pittsburghprofessional
#pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew #canon
#downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #Lovepgh #burghsnap #headshotphotographer #pghcreative #downtownpittsburgh  #pittsburghwomen

I have photographed some amazing women as of late, and have truly loved their photos. (Although to be honest, all the people I photograph are amazing and I love their pics!) So I’m going to do a post a day to feature my ladies on grey. Starting with Cathy here. Beautiful hair color! #pittsburgh #pittsburghprofessional #pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew #canon #downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #Lovepgh #burghsnap #headshotphotographer #pghcreative #downtownpittsburgh #pittsburghwomen ...

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Instagram post 17861676410080083 Last blue photo for the week.
💙#pittsburgh  #pittsburghprofessional
#pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew #canon
#downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #Lovepgh #burghsnap #headshotphotographer #pghcreative #downtownpittsburgh

Last blue photo for the week. 💙 #pittsburgh #pittsburghprofessional #pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew #canon #downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #Lovepgh #burghsnap #headshotphotographer #pghcreative #downtownpittsburgh ...

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Instagram post 18126029935126921 I wish on every Zoom meeting, instead of people’s black boxes when the video is off, everyone would have an engaging profile photo on display.  It’s just so much more friendly and connecting!I think I’ve changed my profile pic three times this year.  Not being indecisive; exploring the different vibes of headshots . 💙#pittsburgh  #pittsburghprofessional
#pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew #canon
#downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #Lovepgh #burghsnap #headshotphotographer #pghcreative #downtownpittsburgh #zoomprofile #zoom

I wish on every Zoom meeting, instead of people’s black boxes when the video is off, everyone would have an engaging profile photo on display. It’s just so much more friendly and connecting! I think I’ve changed my profile pic three times this year. Not being indecisive; exploring the different vibes of headshots . 💙 #pittsburgh #pittsburghprofessional #pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew #canon #downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #Lovepgh #burghsnap #headshotphotographer #pghcreative #downtownpittsburgh #zoomprofile #zoom ...

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Instagram post 18135317794099158 Happy Monday!  Yet another beginning of the week with the most peaceful commute ever... ‘cause downtown is still a bit empty.I’ve been feelin the blue background as of late.  Color, casual, and happy.  Feel it gives a nice vibe. 💙#pittsburgh  #pittsburghprofessional
#pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew #canon
#downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #Lovepgh #burghsnap #headshotphotographer #pghcreative #pittsburghactors  #actors

Happy Monday! Yet another beginning of the week with the most peaceful commute ever... ‘cause downtown is still a bit empty. I’ve been feelin the blue background as of late. Color, casual, and happy. Feel it gives a nice vibe. 💙 #pittsburgh #pittsburghprofessional #pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew #canon #downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #Lovepgh #burghsnap #headshotphotographer #pghcreative #pittsburghactors #actors ...

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Instagram post 17877694000804348 Last Blue of the Week.  I love it when people go with a color-bright blazer!  We all need color in our life.  Blue is a happy color. 😉😁💙#pittsburghwomen  #pittsburghprofessional
#pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew
#downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #Lovepgh #burghsnap #headshotphotographer #pghcreative #Blue  #bluejacket

Last Blue of the Week. I love it when people go with a color-bright blazer! We all need color in our life. Blue is a happy color. 😉😁💙 #pittsburghwomen #pittsburghprofessional #pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew #downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #Lovepgh #burghsnap #headshotphotographer #pghcreative #Blue #bluejacket ...

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Instagram post 17858360432146022 To continue “Blue Week”, and the legacy of  the blue power dress.Tanya is the CEO for Dress for Success Pittsburgh @dfspgh an organization that empowers women who are entering or returning to the workforce.#pittsburghwomen  #pittsburghprofessional
#pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew
#downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #Lovepgh #burghsnap #headshotphotographer #pghcreative #Blue  #bluepowerdress

To continue “Blue Week”, and the legacy of the blue power dress. Tanya is the CEO for Dress for Success Pittsburgh @dfspgh an organization that empowers women who are entering or returning to the workforce. #pittsburghwomen #pittsburghprofessional #pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew #downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #Lovepgh #burghsnap #headshotphotographer #pghcreative #Blue #bluepowerdress ...

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Instagram post 17897173084563714 Blue is definitely one of my faves when it comes to color.  So I‘m making this “blue week”, and showcasing three awesome #Pittsburgh professional women wearing this knock-out color.I’m all about the blue power dress, as I call it.#pittsburghwomen  #pittsburghprofessional
#pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew
#downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #Lovepgh #burghsnap #headshotphotographer #pghcreative #Blue  #bluepowerdress #executives

Blue is definitely one of my faves when it comes to color. So I‘m making this “blue week”, and showcasing three awesome #Pittsburgh professional women wearing this knock-out color. I’m all about the blue power dress, as I call it. #pittsburghwomen #pittsburghprofessional #pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew #downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #Lovepgh #burghsnap #headshotphotographer #pghcreative #Blue #bluepowerdress #executives ...

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Instagram post 17876550019820836 Something cool for a Monday.#actor  #pittsburghactors
#pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew
#downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #Lovepgh #burghsnap #headshotphotographer #pghcreative #Sunglasses

Something cool for a Monday. #actor #pittsburghactors #pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew #downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #Lovepgh #burghsnap #headshotphotographer #pghcreative #Sunglasses ...

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