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412-370-4520 jen@jenworley.com

Use LinkedIn To Enhance Your Personal Brand

LinkedIn is an incredible platform to not only build a social media presence, but to at the same time build up your personal/business brand. Let’s go over five specific reasons and ways of how this is true. 

  1. Stay Young! Simply putting yourself online on the right platforms, such as LinkedIn, shows that you are relevant and in touch with the world around you. This may sound silly, but being in touch and a part of the world, will make you seem more relatable trustworthy when it comes to your work. Remember, not only must you have a profile up, but it needs to stay constantly updated. Keep your profile full, to keep yourself open to as many potential clients as possible. 

  1. Easier to Find Online. Once your LinkedIn profile has more content on it, it will also more likely contain certain keywords and phrases in it. This will make it pop up much more often during other people’s searches. Having more content on your page will create much bigger opportunities for someone to find something they like. Make your profile stand out, and “different”, while at the same time containing the qualifications your clients will be looking for. You want people to be able to find you, not only easily on LinkedIn, but also through google. The stronger your LinkedIn profile is, the more likely you are to pop up during a simple google search.  Having your photo and bio added to our Pittsburgh Professionals on the Move directory is another great way to boost your LinkedIn page in a google search.

  1. Testimonials. An incredibly important aspect of LinkedIn is the testimonial section on your profile. Nowadays people really trust other people, in a way that’s different than before. As we’ve talked about before, Social Media is about creating a two-way conversation rather than an advertisement. We have learned to trust each other when it comes to product or location reviews. Collect testimonials past clients to create the strongest possible profile for yourself. 

  1. Build Bridges. The past couple of tips have been about how LinkedIn can be a great way for others to find you. This is to remind you that, you can also create connections through LinkedIn. Search and find others in the same field, with the same interests, or possible future partners/clients. 

  1. Spread the World. Now that your LinkedIn profile is up, build, and fluffed, give it time. Keep it updated, keep those testimonials coming, and others will start spreading the word for you. 

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jen worley photographer

Jen Barker Worley Photography
555 Grant Street, Suite 337 Offices at the William Penn Pittsburgh, PA 15219

https://jenworley.com
412-370-4520

Instagram post 17939701382150413 Subba. Taken with new 13Pro on Portrait, then edited in Lightroom Mobile.  #shibainu

Subba. Taken with new 13Pro on Portrait, then edited in Lightroom Mobile. #shibainu ...

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Instagram post 17958591202674039 Just playing around after our job.  Dan and dogs brunch at @corkandforkpa (Great pistachio arugula pizza!)First time for me in Harrisburg.  Impressed. Guess I wasn’t expecting much, as Erie PA is bigger, so I’m told.But love it!  Reminds me a bit of a quiet and more spacious Old-City-Philly.  With a small-time feel.The PA Captial building is amazingly beautiful, and in great shape!  I had the privilege of being in the Superior Court rooms, and the artwork from 1920 (by Violet Oakley) was amazing.  Not sure if I can post those though.Glad I extended my work trip by a tiny bit to see more of this city. Worth a trip. And stay at @hiltonhbg.

Just playing around after our job. Dan and dogs brunch at @corkandforkpa (Great pistachio arugula pizza!) First time for me in Harrisburg. Impressed. Guess I wasn’t expecting much, as Erie PA is bigger, so I’m told. But love it! Reminds me a bit of a quiet and more spacious Old-City-Philly. With a small-time feel. The PA Captial building is amazingly beautiful, and in great shape! I had the privilege of being in the Superior Court rooms, and the artwork from 1920 (by Violet Oakley) was amazing. Not sure if I can post those though. Glad I extended my work trip by a tiny bit to see more of this city. Worth a trip. And stay at @hiltonhbg. ...

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Instagram post 17962231570515370 Back in December, I was hired to bring my skills for an event promoting Women Leading Women , a non-profit whose goal is to empower women through female-led conversations exploring career, family, and well being.I had 22 amazing women in front of my lens, with the goal of capturing their confidence and beauty.As a female photographer, I know the struggle women in business face in trying to do it all, while not letting go of their standards.  Of standing their ground and not shying away from confrontation when needed.  And supporting our community, as we are owed the same respect as our male colleagues.  My hope is to continue these missions in my role as President of the Pittsburgh chapter of ASMP: The American Society of Media Photographers

Back in December, I was hired to bring my skills for an event promoting Women Leading Women , a non-profit whose goal is to empower women through female-led conversations exploring career, family, and well being. I had 22 amazing women in front of my lens, with the goal of capturing their confidence and beauty. As a female photographer, I know the struggle women in business face in trying to do it all, while not letting go of their standards. Of standing their ground and not shying away from confrontation when needed. And supporting our community, as we are owed the same respect as our male colleagues. My hope is to continue these missions in my role as President of the Pittsburgh chapter of ASMP: The American Society of Media Photographers ...

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Instagram post 17928838702855929 Maybe you got their card in the mail?  Always a challenge getting a big group together and making sure everyone "shines." Thanks to @omniwilliampennhotel for being flexible to allow CooksonPeirce and I to utilize the lobby.

Maybe you got their card in the mail? Always a challenge getting a big group together and making sure everyone "shines." Thanks to @omniwilliampennhotel for being flexible to allow CooksonPeirce and I to utilize the lobby. ...

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Eliza. #pittsburghwomen #pittsburghprofessional ...

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Karissa. #pittsburghprofessionals #headshotphotographer ...

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Instagram post 17898702539451704 Tionna.  This is the last week of fall, and she's wearing one of the best fall colors.  I think.  #pittsburghpeople

Tionna. This is the last week of fall, and she's wearing one of the best fall colors. I think. #pittsburghpeople ...

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Fun at work! #pittsburghcreative #pittsburghbaker ...

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Sam. #pittsburghlegal #headshotphoto ...

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Carly. #pittsburghlegal #pittsburghphotographer ...

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Linda. #pittsburghprofessional #powerfulbeautiful ...

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Instagram post 17941088548725100 Fun headshots to brighten your Friday.  Gardening season is right around the corner! (If you consider “the corner” four months from now. 😆) Beautiful subject and great hobby! #pittsburghphotographer

Fun headshots to brighten your Friday. Gardening season is right around the corner! (If you consider “the corner” four months from now. 😆) Beautiful subject and great hobby! #pittsburghphotographer ...

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Instagram post 17970229462473177 14 years and 2 dogs later.  Partner and business partner.  Love and friend. #happyanniversary

14 years and 2 dogs later. Partner and business partner. Love and friend. #happyanniversary ...

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Instagram post 17970910561461722 Shades of black&white and color. @laurenlevenson  #pittsburghlawyer

Shades of black&white and color. @laurenlevenson #pittsburghlawyer ...

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Instagram post 17894616119339244 Gia.  I would love to see this concept on a company’s web bio page.  From cool smile to smilie, on everyone. #pittsburghphotographer

Gia. I would love to see this concept on a company’s web bio page. From cool smile to smilie, on everyone. #pittsburghphotographer ...

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