Use LinkedIn To Enhance Your Personal Brand
LinkedIn is an incredible platform to not only build a social media presence, but to at the same time build up your personal/business brand. Let’s go over five specific reasons and ways of how this is true.
- Stay Young! Simply putting yourself online on the right platforms, such as LinkedIn, shows that you are relevant and in touch with the world around you. This may sound silly, but being in touch and a part of the world, will make you seem more relatable trustworthy when it comes to your work. Remember, not only must you have a profile up, but it needs to stay constantly updated. Keep your profile full, to keep yourself open to as many potential clients as possible.
- Easier to Find Online. Once your LinkedIn profile has more content on it, it will also more likely contain certain keywords and phrases in it. This will make it pop up much more often during other people’s searches. Having more content on your page will create much bigger opportunities for someone to find something they like. Make your profile stand out, and “different”, while at the same time containing the qualifications your clients will be looking for. You want people to be able to find you, not only easily on LinkedIn, but also through google. The stronger your LinkedIn profile is, the more likely you are to pop up during a simple google search. Having your photo and bio added to our Pittsburgh Professionals on the Move directory is another great way to boost your LinkedIn page in a google search.
- Testimonials. An incredibly important aspect of LinkedIn is the testimonial section on your profile. Nowadays people really trust other people, in a way that’s different than before. As we’ve talked about before, Social Media is about creating a two-way conversation rather than an advertisement. We have learned to trust each other when it comes to product or location reviews. Collect testimonials past clients to create the strongest possible profile for yourself.
- Build Bridges. The past couple of tips have been about how LinkedIn can be a great way for others to find you. This is to remind you that, you can also create connections through LinkedIn. Search and find others in the same field, with the same interests, or possible future partners/clients.
- Spread the World. Now that your LinkedIn profile is up, build, and fluffed, give it time. Keep it updated, keep those testimonials coming, and others will start spreading the word for you.
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Jen Barker Worley Photography
555 Grant Street, Suite 337 Offices at the William Penn Pittsburgh, PA 15219
https://jenworley.com
412-370-4520
Kathleen M. Mannard is an Associate Attorney at Strassburger McKenna Gutnick & Gefsky. Kathleen works primarily in the areas of litigation and the public/non-profit sector, with a focus in municipal law and land use. Kathleen joined Strassburger McKenna after working as a summer associate with the firm in 2019. Ms. Mannard graduated from the University of Pittsburgh School of Law in May 2020 with a specialized area of study in Environmental & Energy Law.⠀ ⠀ #downtownpittsburgh #headshotphotographer #pittsburghphotos #pittsburghattorneys #pghlegal #headshotphotos
May 7
Kathleen M. Mannard is an Associate Attorney at Strassburger McKenna Gutnick & Gefsky. Kathleen works primarily in the areas of litigation and the public/non-profit sector, with a focus in municipal law and land use. Kathleen joined Strassburger McKenna after working as a summer associate with the firm in 2019. Ms. Mannard graduated from the University of Pittsburgh School of Law in May 2020 with a specialized area of study in Environmental & Energy Law.⠀ ⠀ #downtownpittsburgh #headshotphotographer #pittsburghphotos #pittsburghattorneys #pghlegal #headshotphotos
Dr. Jason “Jay” Pugh is an award-winning Leadership & Development (L&D) Manager and Facilitator with nearly fifteen years of teaching and training experience. He builds, advises, and facilitates L&D courses for New Horizons - Central and works closely with Fortune 500 and Fortune 1000 companies on how to be more effective leaders in their daily lives.⠀ ⠀ #theburgh #pittsburghphotographers #headshotphoto
May 6
Dr. Jason “Jay” Pugh is an award-winning Leadership & Development (L&D) Manager and Facilitator with nearly fifteen years of teaching and training experience. He builds, advises, and facilitates L&D courses for New Horizons - Central and works closely with Fortune 500 and Fortune 1000 companies on how to be more effective leaders in their daily lives.⠀ ⠀ #theburgh #pittsburghphotographers #headshotphoto
What's the best kinda shoot? When Jay brought in Bentley, his adorable service animal who's an affectionate teddy bear! ⠀ ⠀ My first pet shoot in the studio... well, not including when I tried to with my own dogs when they were puppies. 🐶😆⠀ ⠀ #pittsburghprofessionals #poodles #serviceanimals #petphotography #westcott #headshotcrew
May 6
What's the best kinda shoot? When Jay brought in Bentley, his adorable service animal who's an affectionate teddy bear! ⠀ ⠀ My first pet shoot in the studio... well, not including when I tried to with my own dogs when they were puppies. 🐶😆⠀ ⠀ #pittsburghprofessionals #poodles #serviceanimals #petphotography #westcott #headshotcrew
Nikko Leitzel – Account Executive ⠀ Businesses often come to EHD because they are concerned about the risk, service, and cost associated with their insurance and risk management programs. ⠀ ⠀ #pittsburghinsurance #risk #pittsburgh #headshots #pittsburghphotographer #pittsburghheadshots #412
May 4
Nikko Leitzel – Account Executive ⠀ Businesses often come to EHD because they are concerned about the risk, service, and cost associated with their insurance and risk management programs. ⠀ ⠀ #pittsburghinsurance #risk #pittsburgh #headshots #pittsburghphotographer #pittsburghheadshots #412
Angela Lundy is an Environmental Manager with GAI Consultants, Inc. with 16 years of experience specializing in the management and development of federal, state, and local permit applications, agency coordination, GIS and data management, and routing analysis.⠀ ⠀ #theburgh #pittsburghphotographers #headshotphoto #goldblouse
May 3
Angela Lundy is an Environmental Manager with GAI Consultants, Inc. with 16 years of experience specializing in the management and development of federal, state, and local permit applications, agency coordination, GIS and data management, and routing analysis.⠀ ⠀ #theburgh #pittsburghphotographers #headshotphoto #goldblouse
Valerie is a Staff Accountant in the Assurance practice at Cohen & Company. She joined the firm’s Pittsburgh office after graduating from Duquesne University in May of 2020. Outside of the office, Valerie is involved with the Rotary Club of Pittsburgh and an active Duquesne alumna. She enjoys living in the city and being a member of Pittsburgh’s vibrant business community.⠀ ⠀ #downtownpittsburgh #pittsburghcreative #headshotcrew ⠀ #pittsburghaccountants #headshotphotographer
May 1
Valerie is a Staff Accountant in the Assurance practice at Cohen & Company. She joined the firm’s Pittsburgh office after graduating from Duquesne University in May of 2020. Outside of the office, Valerie is involved with the Rotary Club of Pittsburgh and an active Duquesne alumna. She enjoys living in the city and being a member of Pittsburgh’s vibrant business community.⠀ ⠀ #downtownpittsburgh #pittsburghcreative #headshotcrew ⠀ #pittsburghaccountants #headshotphotographer
Annie earned her dual B.A. degree in Communications Rhetoric and English Writing at the University of Pittsburgh. As a student, she further developed her passion for helping others while working for the Pitt Alumni Association. Following her graduation, she spent about a year working in the real estate industry. She recently joined her Father’s financial firm Marmaras & Smith LLC as an Executive and Operations Assistant. ⠀ ⠀ #pitt #pittalumni #financegoal #pittsburgh #headshots #pittsburghphotographer
Apr 30
Annie earned her dual B.A. degree in Communications Rhetoric and English Writing at the University of Pittsburgh. As a student, she further developed her passion for helping others while working for the Pitt Alumni Association. Following her graduation, she spent about a year working in the real estate industry. She recently joined her Father’s financial firm Marmaras & Smith LLC as an Executive and Operations Assistant. ⠀ ⠀ #pitt #pittalumni #financegoal #pittsburgh #headshots #pittsburghphotographer
Julia Germeyer is the founder and owner of Seventh Gear Communications, a marketing consulting firm. Julia is based in Pittsburgh but works with professional services firms and small businesses across the U.S. Clients look to Julia for help with technical writing, content development for websites, blogs, and e-newsletters, social media management and strategy, and marketing planning. ⠀ ⠀ #pittsburghtechwriting #pittsburghblogs #downtownpittsburgh #headshotphotographer #pittsburghphotos
Apr 29
Julia Germeyer is the founder and owner of Seventh Gear Communications, a marketing consulting firm. Julia is based in Pittsburgh but works with professional services firms and small businesses across the U.S. Clients look to Julia for help with technical writing, content development for websites, blogs, and e-newsletters, social media management and strategy, and marketing planning. ⠀ ⠀ #pittsburghtechwriting #pittsburghblogs #downtownpittsburgh #headshotphotographer #pittsburghphotos
Lawrence P. Barger, CPACLA (CliftonLarsonAllen LLP)⠀ Larry is a principal in the Pittsburgh office. With more than 30 years of public accounting experience, he brings a wealth of audit and accounting, business consulting and transaction related expertise to his clients with a strong focus on providing excellent client service and value.⠀ ⠀ #theburgh #pittsburghphotographers #headshotphoto #pittsburghcpa #pittsburghaccountant
Apr 28
Lawrence P. Barger, CPACLA (CliftonLarsonAllen LLP)⠀ Larry is a principal in the Pittsburgh office. With more than 30 years of public accounting experience, he brings a wealth of audit and accounting, business consulting and transaction related expertise to his clients with a strong focus on providing excellent client service and value.⠀ ⠀ #theburgh #pittsburghphotographers #headshotphoto #pittsburghcpa #pittsburghaccountant
Frank A. Fetterolf, M.D. Board-Certified Psychiatrist & Forensic Consultant⠀ ⠀ Dr. Fetterolf has dedicated most of his life to learning about and caring for the mind. His curiosity drew him to studies at Cornell University, which ranged from the philosophy of mind to neurobiology of behavior. After studying neuroscience at the University of Pennsylvania, he decided to attend medical school. Here, he fell in love with psychiatry because each patient had a unique story. ⠀ ⠀ #pittsburgh #headshots #pittsburghphotographer #pittsburghheadshots #pittsburghpsychiatrist #pittsburghdoctor #caringphysician
Apr 28
Frank A. Fetterolf, M.D. Board-Certified Psychiatrist & Forensic Consultant⠀ ⠀ Dr. Fetterolf has dedicated most of his life to learning about and caring for the mind. His curiosity drew him to studies at Cornell University, which ranged from the philosophy of mind to neurobiology of behavior. After studying neuroscience at the University of Pennsylvania, he decided to attend medical school. Here, he fell in love with psychiatry because each patient had a unique story. ⠀ ⠀ #pittsburgh #headshots #pittsburghphotographer #pittsburghheadshots #pittsburghpsychiatrist #pittsburghdoctor #caringphysician
Jacob Rice is an Audit and Assurance Associate at H2R CPA. He is a recent graduate of California University of Pennsylvania, where he received a Bachelor’s Degree in both Accounting and Finance. He is currently pursuing his MBA in Accounting at California University of Pennsylvania. Jacob is also a soccer coach for the Pittsburgh Riverhounds Academy.⠀ ⠀ #pittsburgh #headshots #pittsburghphotographer #pittsburghheadshots #412 #pittsburghaccountants
Apr 27
Jacob Rice is an Audit and Assurance Associate at H2R CPA. He is a recent graduate of California University of Pennsylvania, where he received a Bachelor’s Degree in both Accounting and Finance. He is currently pursuing his MBA in Accounting at California University of Pennsylvania. Jacob is also a soccer coach for the Pittsburgh Riverhounds Academy.⠀ ⠀ #pittsburgh #headshots #pittsburghphotographer #pittsburghheadshots #412 #pittsburghaccountants
Lauren John: Her practice focuses on mergers and acquisitions, corporate governance, joint ventures, project development, resource management and finance matters for clients in the energy sector. She is experienced in the drafting and negotiation of master service agreements, joint development and exploration agreements, and purchase and sale agreements, as well as midstream-related documents. ⠀ ⠀ MUA: @jodielynnmakeup⠀ #downtownpittsburgh #headshotphotographer #pittsburghphotos #pittsburghattorneys #pghlegal #headshotphotos #reedsmith
Apr 26
Lauren John: Her practice focuses on mergers and acquisitions, corporate governance, joint ventures, project development, resource management and finance matters for clients in the energy sector. She is experienced in the drafting and negotiation of master service agreements, joint development and exploration agreements, and purchase and sale agreements, as well as midstream-related documents. ⠀ ⠀ MUA: @jodielynnmakeup⠀ #downtownpittsburgh #headshotphotographer #pittsburghphotos #pittsburghattorneys #pghlegal #headshotphotos #reedsmith
So usually I encourage people to wear simple/solid shirts for their headshot, right?⠀ There's always exceptions to the rules. Amanda came in with this shirt that reflected her personality and creativity. So I was like: Sure, let's do it!⠀ #theburgh #pittsburghphotographers #headshotphoto⠀ #pittsburghmarketing #colorfulshirts #patternedshirts
Apr 23
So usually I encourage people to wear simple/solid shirts for their headshot, right?⠀ There's always exceptions to the rules. Amanda came in with this shirt that reflected her personality and creativity. So I was like: Sure, let's do it!⠀ #theburgh #pittsburghphotographers #headshotphoto⠀ #pittsburghmarketing #colorfulshirts #patternedshirts
Kayla⠀ ⠀ #duquesne
Savannah.⠀ ⠀ #pittsburghrealtor
Robb. ⠀ ⠀ #pittsburghprofessional
What a team! I always enjoy working with these financial groups; their camaraderie, which highlights how they work together and are “on it” to help their clients. #downtownpittsburgh #headshotphotographer #pittsburghphotos#financegoal #personalfinance #investmentbanking #citizensbank
Apr 16
What a team! I always enjoy working with these financial groups; their camaraderie, which highlights how they work together and are “on it” to help their clients. #downtownpittsburgh #headshotphotographer #pittsburghphotos #financegoal #personalfinance #investmentbanking #citizensbank
Juliana. Check out her bio at @thepittsburghlist⠀ ⠀ #pittsburghprofessional #locomation #autonomousvehicles⠀ #downtownpittsburgh #headshotphotographer #pittsburghphotos
Apr 15
Juliana. Check out her bio at @thepittsburghlist⠀ ⠀ #pittsburghprofessional #locomation #autonomousvehicles⠀ #downtownpittsburgh #headshotphotographer #pittsburghphotos
Love it when companies decide to go with a fun color, and showcase their crew’s personality!
Apr 14
Love it when companies decide to go with a fun color, and showcase their crew’s personality!
Dustin. ⠀ Pittsburgh has been on the "list" for one of the top places for moviemakers to live.⠀ #pittsburghactors
Apr 13
Dustin. ⠀ Pittsburgh has been on the "list" for one of the top places for moviemakers to live.⠀ #pittsburghactors
For a year, I've walked through a darkened lobby to go to my studio. It's inconceivable to Pittsburghers that the city's most iconic hotel, The William Penn, has been closed for a full year. For many of my clients, it was a shock and a sober reminder of Covid when they would come into this building: a lobby that was always filled with life, regardless of the time of day, was now silent.⠀ ⠀ Today is the hotel's first day opening back up to registered guests. I got to meet David at the first day back at his post. He's worked at this hotel for 24 years, and this was the first time I've met him. This past year I've got to meet many of the support staff who I never had opportunity to meet before. Usually I'm just in and out through our Grant St entrance.⠀ ⠀ Seeing David's happy countenance lifts my spirit even more than seeing our fully lit lobby. I'm grateful to the Omni Corporation for helping me out through this traumatic year, and to the Security guys and the engineers who have kept things going.
Apr 1
For a year, I've walked through a darkened lobby to go to my studio. It's inconceivable to Pittsburghers that the city's most iconic hotel, The William Penn, has been closed for a full year. For many of my clients, it was a shock and a sober reminder of Covid when they would come into this building: a lobby that was always filled with life, regardless of the time of day, was now silent.⠀ ⠀ Today is the hotel's first day opening back up to registered guests. I got to meet David at the first day back at his post. He's worked at this hotel for 24 years, and this was the first time I've met him. This past year I've got to meet many of the support staff who I never had opportunity to meet before. Usually I'm just in and out through our Grant St entrance.⠀ ⠀ Seeing David's happy countenance lifts my spirit even more than seeing our fully lit lobby. I'm grateful to the Omni Corporation for helping me out through this traumatic year, and to the Security guys and the engineers who have kept things going.
You can see the courthouse's new terra-cotta roof in the background. ⠀ #pittsburghphotographer #pittsburghheadshots #pittsburghprofessionals
Mar 26
You can see the courthouse's new terra-cotta roof in the background. ⠀ #pittsburghphotographer #pittsburghheadshots #pittsburghprofessionals
Jeff.⠀ #downtownpittsburgh #pittsburghcreative #headshotcrew
Mar 25
Jeff.⠀ #downtownpittsburgh #pittsburghcreative #headshotcrew