Use LinkedIn To Enhance Your Personal Brand
LinkedIn is an incredible platform to not only build a social media presence, but to at the same time build up your personal/business brand. Let’s go over five specific reasons and ways of how this is true.
- Stay Young! Simply putting yourself online on the right platforms, such as LinkedIn, shows that you are relevant and in touch with the world around you. This may sound silly, but being in touch and a part of the world, will make you seem more relatable trustworthy when it comes to your work. Remember, not only must you have a profile up, but it needs to stay constantly updated. Keep your profile full, to keep yourself open to as many potential clients as possible.
- Easier to Find Online. Once your LinkedIn profile has more content on it, it will also more likely contain certain keywords and phrases in it. This will make it pop up much more often during other people’s searches. Having more content on your page will create much bigger opportunities for someone to find something they like. Make your profile stand out, and “different”, while at the same time containing the qualifications your clients will be looking for. You want people to be able to find you, not only easily on LinkedIn, but also through google. The stronger your LinkedIn profile is, the more likely you are to pop up during a simple google search. Having your photo and bio added to our Pittsburgh Professionals on the Move directory is another great way to boost your LinkedIn page in a google search.
- Testimonials. An incredibly important aspect of LinkedIn is the testimonial section on your profile. Nowadays people really trust other people, in a way that’s different than before. As we’ve talked about before, Social Media is about creating a two-way conversation rather than an advertisement. We have learned to trust each other when it comes to product or location reviews. Collect testimonials past clients to create the strongest possible profile for yourself.
- Build Bridges. The past couple of tips have been about how LinkedIn can be a great way for others to find you. This is to remind you that, you can also create connections through LinkedIn. Search and find others in the same field, with the same interests, or possible future partners/clients.
- Spread the World. Now that your LinkedIn profile is up, build, and fluffed, give it time. Keep it updated, keep those testimonials coming, and others will start spreading the word for you.
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Jen Barker Worley Photography
555 Grant Street, Suite 337 Offices at the William Penn Pittsburgh, PA 15219
https://jenworley.com
412-370-4520
I love execs who aren’t afraid of color and a little creativity. Yes, many executives still need your traditional suit-and-tie photo (see that one in our following post tomorrow), but the fact is, most corporate leaders aren’t wearing traditional corporate garb on a day to day basis. There are so many great choices out there when it comes to blazers, sports coats, or whatever you want to call the suit jacket alternative. Don’t be afraid of a cool color and striking texture. You don’t need to go full-pattern to stand out. #Sportsjacket #blazer #pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew #downtownpittsburgh #pittsburghcreative #pittsburghmostdope #412project #steelcity #capturedpgh #burghsnap #headshotphotographer #pghcreative #Chiefqualityofficer #regulatorofficer #corporate #executive #execs
Jun 29
I love execs who aren’t afraid of color and a little creativity. Yes, many executives still need your traditional suit-and-tie photo (see that one in our following post tomorrow), but the fact is, most corporate leaders aren’t wearing traditional corporate garb on a day to day basis. There are so many great choices out there when it comes to blazers, sports coats, or whatever you want to call the suit jacket alternative. Don’t be afraid of a cool color and striking texture. You don’t need to go full-pattern to stand out. #Sportsjacket #blazer #pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew #downtownpittsburgh #pittsburghcreative #pittsburghmostdope #412project #steelcity #capturedpgh #burghsnap #headshotphotographer #pghcreative #Chiefqualityofficer #regulatorofficer #corporate #executive #execs
Composure. Discernment. Competence. Dignity. When I think of those who choose the legal profession, those are the adjectives that come to my mind. And this photo represents that to me. Perhaps it’s because I was drawn to that profession when I was in high school... although let’s be honest, if you went to an upper-suburbia school in the northeast in the 90s and had good grades, that’s what your were gently influenced to become. Well, that or a doctor. Needless to say, I chose neither. Although it was important for me to choose a direction in life that involved helping others. Through the years I have seen how much lawyers accomplish in helping people, in so many different situations of life. So give your lawyer a hug today, because they spend a lot of time buried in a ton of papers looking at rambling words to help you get the best deal you can from life. Ok, I was kidding a little bit about the “hug your lawyer” thing.... but hey, all of us need a little appreciation. Maybe just text them a 😃👍 instead. 😉#pittsburgh #pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew #downtownpittsburgh #pittsburghcreative #pittsburghmostdope #412project #steelcity #capturedpgh #burghsnap #headshotphotographer #pghcreative #lawyers #superlawyer #legal
Jun 26
Composure. Discernment. Competence. Dignity. When I think of those who choose the legal profession, those are the adjectives that come to my mind. And this photo represents that to me. Perhaps it’s because I was drawn to that profession when I was in high school... although let’s be honest, if you went to an upper-suburbia school in the northeast in the 90s and had good grades, that’s what your were gently influenced to become. Well, that or a doctor. Needless to say, I chose neither. Although it was important for me to choose a direction in life that involved helping others. Through the years I have seen how much lawyers accomplish in helping people, in so many different situations of life. So give your lawyer a hug today, because they spend a lot of time buried in a ton of papers looking at rambling words to help you get the best deal you can from life. Ok, I was kidding a little bit about the “hug your lawyer” thing.... but hey, all of us need a little appreciation. Maybe just text them a 😃👍 instead. 😉 #pittsburgh #pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew #downtownpittsburgh #pittsburghcreative #pittsburghmostdope #412project #steelcity #capturedpgh #burghsnap #headshotphotographer #pghcreative #lawyers #superlawyer #legal
So you saw the other photo like this that I took of Dan, that was pretty much straight out of camera... other than the fact that I took the @cubcadet_usa logo off his hat. 😂So what makes this photo different? 4 levels of @infinitecolorpanel grading, gradient shadow to make the subject stand out more, freq sep on face, curves adjustment, @joelgrimesworkshops cloud kit brushes on sky. All that work done by my postproduction dude, @dan_jenworleyphotography #colorado #pghcreeative #bestinpgh #headshotcrew #headshotcrew364 #pittsburghphotographer
Jun 23
So you saw the other photo like this that I took of Dan, that was pretty much straight out of camera... other than the fact that I took the @cubcadet_usa logo off his hat. 😂 So what makes this photo different? 4 levels of @infinitecolorpanel grading, gradient shadow to make the subject stand out more, freq sep on face, curves adjustment, @joelgrimesworkshops cloud kit brushes on sky. All that work done by my postproduction dude, @dan_jenworleyphotography #colorado #pghcreeative #bestinpgh #headshotcrew #headshotcrew364 #pittsburghphotographer
From our social-distancing-wilderness trip to Colorado a few weeks ago. Awesome trip. Definitely see why everyone wants to live there. #colorado #portraitphotographer #headshotcrew #socialdistancing
Jun 19
From our social-distancing-wilderness trip to Colorado a few weeks ago. Awesome trip. Definitely see why everyone wants to live there. #colorado #portraitphotographer #headshotcrew #socialdistancing
Wanted to add one more photo from my first week back last week! Loved Jackie’s new photo. I really appreciate everyone last week, this week, and forever into the future for remembering us and coming in after restrictions were lifted. And we are committed to keeping your experience safe from germs and that pesky Corona. 😉#shopsmallbusiness #pittsburghphotographer #williampenn #
Jun 18
Wanted to add one more photo from my first week back last week! Loved Jackie’s new photo. I really appreciate everyone last week, this week, and forever into the future for remembering us and coming in after restrictions were lifted. And we are committed to keeping your experience safe from germs and that pesky Corona. 😉#shopsmallbusiness #pittsburghphotographer #williampenn #
Another favorite from my first week back, last week. And my fav from Jessica’s session. Thanks for supporting #smallbusiness #pittsburghphotographer #headshotphotographer #smile
Jun 15
Another favorite from my first week back, last week. And my fav from Jessica’s session. Thanks for supporting #smallbusiness #pittsburghphotographer #headshotphotographer #smile
It’s been a good first week back to work: Thanks, Louis, for coming in on my first day back! I’m really appreciative that many of my clients whose appointments were cancelled back in March/April, didn’t forget about me. 😁#smallbusiness #openforbusiness It’s probably going to be a slower month for photographers, since many clients need to get their long-overdue hair appointment completed first. My good friend @georgeoushairatcapretti I know is working ridiculously hard, while observing all the new protocols, to get everyone in. #pittsburghhairstylist #pittsburghphotographer
Jun 11
It’s been a good first week back to work: Thanks, Louis, for coming in on my first day back! I’m really appreciative that many of my clients whose appointments were cancelled back in March/April, didn’t forget about me. 😁#smallbusiness #openforbusiness It’s probably going to be a slower month for photographers, since many clients need to get their long-overdue hair appointment completed first. My good friend @georgeoushairatcapretti I know is working ridiculously hard, while observing all the new protocols, to get everyone in. #pittsburghhairstylist #pittsburghphotographer
First day back to work! Modified, of course. Looking forward to it! #startingback #goinggreen #pa #pittsburghphotographer
Jun 8
First day back to work! Modified, of course. Looking forward to it! #startingback #goinggreen #pa #pittsburghphotographer
Green Day for Pittsburgh is finally here. Not the band. So glad people are able to get back to work! I’ll be returning to work Monday after everyone has time to get a haircut today and over the weekend! @caprettriandco And I feel for small businesses who won’t be reopening, like I just saw a headline about @union_standard Right across the street and I never got there! And the wood always smelled amazing! 😢 #reopening #pittsburghgoinggreen #photography
Jun 5
Green Day for Pittsburgh is finally here. Not the band. So glad people are able to get back to work! I’ll be returning to work Monday after everyone has time to get a haircut today and over the weekend! @caprettriandco And I feel for small businesses who won’t be reopening, like I just saw a headline about @union_standard Right across the street and I never got there! And the wood always smelled amazing! 😢 #reopening #pittsburghgoinggreen #photography
We’re going green, my friends! As our county goes into “green phase”, we’ll be back to work to take your Headshot and Portrait photos starting June 8th! Thank you to @breakofda_wn for my four awesome masks! And thanks to @peter_hurley for this great gif idea! #headshotcrew #pittsburghphotographer #headshotphotos #goinggreen #coronacantkeepmedown
Jun 1
We’re going green, my friends! As our county goes into “green phase”, we’ll be back to work to take your Headshot and Portrait photos starting June 8th! Thank you to @breakofda_wn for my four awesome masks! And thanks to @peter_hurley for this great gif idea! #headshotcrew #pittsburghphotographer #headshotphotos #goinggreen #coronacantkeepmedown
“Worry-Sadness-Gratitude-Hope” Completes my #Rainbow Trilogy and sums up where I am. Worry, as many are, about forging ahead. Sadness, for those we have lost in death. Gratitude, for all those who have worked to keep us safe and sane. And Hope, for what the future holds. #chasetherainbow #healthcare #headshotcrew #gratitude #hope
May 28
“Worry-Sadness-Gratitude-Hope” Completes my #Rainbow Trilogy and sums up where I am. Worry, as many are, about forging ahead. Sadness, for those we have lost in death. Gratitude, for all those who have worked to keep us safe and sane. And Hope, for what the future holds. #chasetherainbow #healthcare #headshotcrew #gratitude #hope
The waterfall of hope springs eternal. Thanks to you all, once again, who are putting your life on the line every day, to help our families and friends. #gratitude #chasetherainbow #rainbow #healthcareheros #rainbowsofhope @yumi #godoxhomestudio #godoxad200 @godox_photo_equipment #pghcreative
May 7
The waterfall of hope springs eternal. Thanks to you all, once again, who are putting your life on the line every day, to help our families and friends. #gratitude #chasetherainbow #rainbow #healthcareheros #rainbowsofhope @yumi #godoxhomestudio #godoxad200 @godox_photo_equipment #pghcreative
I’d rather be in the action ... but I’m not an editorial photographer. So my next series-of-3 is inspired by the healthcare workers and other essential workers who have been assuming risk while I am #stayathome BTS “home studio” photo included. #gratitude #chasetherainbow #rainbow #healthcareheros #rainbowsofhope @yumi #godoxhomestudio #godoxad200 @godox_photo_equipment
May 1
I’d rather be in the action ... but I’m not an editorial photographer. So my next series-of-3 is inspired by the healthcare workers and other essential workers who have been assuming risk while I am #stayathome BTS “home studio” photo included. #gratitude #chasetherainbow #rainbow #healthcareheros #rainbowsofhope @yumi #godoxhomestudio #godoxad200 @godox_photo_equipment
Serenity. #6 Not ready to go back to work yet (although I’m still not sure when that will happen anyway) - I like playing! Although money would be nice. Enjoyed doing this project with @dan_jenworleyphotography #blackandwhite #pittsburghphotographer #peterhapak #stayhome
Apr 30
Serenity. #6 Not ready to go back to work yet (although I’m still not sure when that will happen anyway) - I like playing! Although money would be nice. Enjoyed doing this project with @dan_jenworleyphotography #blackandwhite #pittsburghphotographer #peterhapak #stayhome
“Not too sure about that.” #5, on to the right side (of the face). @dan_jenworleyphotography #blackandwhite #headshotcrew #pittsburghpa
Apr 29
“Not too sure about that.” #5, on to the right side (of the face). @dan_jenworleyphotography #blackandwhite #headshotcrew #pittsburghpa
“Uh, Really.” #4 Dishes never really end now, do they? Will these #shibainu puppies stop shedding and eating my furniture? #blackandwhitephotography #peterhapak #headshotcrew #pittsburghheadshots
Apr 28
“Uh, Really.” #4 Dishes never really end now, do they? Will these #shibainu puppies stop shedding and eating my furniture? #blackandwhitephotography #peterhapak #headshotcrew #pittsburghheadshots
“I hear ya.” The 3rd in our Series of 6. @dan_jenworleyphotography thought he looked like “the new guy” in this? I don’t know the reference. #headshotcrew #pittsburghphotographer #blackandwhite
Apr 27
“I hear ya.” The 3rd in our Series of 6. @dan_jenworleyphotography thought he looked like “the new guy” in this? I don’t know the reference. #headshotcrew #pittsburghphotographer #blackandwhite
Me “as is.” My first self-portrait (well, a combo effort with @dan_jenworleyphotography) during quarantine. #peterhapak #headshotcrew #pghcreative #pittsburghphotography
Apr 25
Me “as is.” My first self-portrait (well, a combo effort with @dan_jenworleyphotography) during quarantine. #peterhapak #headshotcrew #pghcreative #pittsburghphotography
Close your eyes and it will all be over soon. This series is part of a portrait probe by @headshotcrew studying the work of @peterhapak this month. I was instantly drawn to Peter’s photos of Alan Cumming and chose them for my inspiration. Thanks @dan_jenworleyphotography for being patient with my stern direction. #blackandwhitephotography #headshotcrew #pittsburghheadshots
Apr 24
Close your eyes and it will all be over soon. This series is part of a portrait probe by @headshotcrew studying the work of @peterhapak this month. I was instantly drawn to Peter’s photos of Alan Cumming and chose them for my inspiration. Thanks @dan_jenworleyphotography for being patient with my stern direction. #blackandwhitephotography #headshotcrew #pittsburghheadshots
Remembering one of my most spectacular trips. #earthday #nepal
Apr 23
Remembering one of my most spectacular trips. #earthday #nepal
Embrace the Stay-at-home Corona craziness! We are finding contentment with our current circumstances, while our thoughts are with families who are enduring sickness. #aslongasittakes #stayhome #workingfromhome #socialdistancing #socialdistancing2020 #socialdistance #pittsburghphotographer #pittsburghartist #pittsburghbusiness #pittsburghpa @pittsburghpg @cbspittsburgh photo by @dan_jenworleyphotography
Apr 22
Embrace the Stay-at-home Corona craziness! We are finding contentment with our current circumstances, while our thoughts are with families who are enduring sickness. #aslongasittakes #stayhome #workingfromhome #socialdistancing #socialdistancing2020 #socialdistance #pittsburghphotographer #pittsburghartist #pittsburghbusiness #pittsburghpa @pittsburghpg @cbspittsburgh photo by @dan_jenworleyphotography
And this has been my “office” for the past 1.5 months. With my own whiteboard list. If my actual studio had this many windows I’d be so happy - I love light! #pittsburghphotographer #workfromhome #homeoffice
Apr 22
And this has been my “office” for the past 1.5 months. With my own whiteboard list. If my actual studio had this many windows I’d be so happy - I love light! #pittsburghphotographer #workfromhome #homeoffice
Dan’s office and To Do List during our Stay at Home. Finally got him to make lists. Yeay!!! #workfromhome #stayhome #pittsburghphotography
Apr 21
Dan’s office and To Do List during our Stay at Home. Finally got him to make lists. Yeay!!! #workfromhome #stayhome #pittsburghphotography
My #shibainu puppies chillin outside on National Pet Day. @visitpittsburgh #nationalpetday
Apr 12
My #shibainu puppies chillin outside on National Pet Day. @visitpittsburgh #nationalpetday