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412-370-4520 jen@jenworley.com

Use LinkedIn To Enhance Your Personal Brand

LinkedIn is an incredible platform to not only build a social media presence, but to at the same time build up your personal/business brand. Let’s go over five specific reasons and ways of how this is true. 

  1. Stay Young! Simply putting yourself online on the right platforms, such as LinkedIn, shows that you are relevant and in touch with the world around you. This may sound silly, but being in touch and a part of the world, will make you seem more relatable trustworthy when it comes to your work. Remember, not only must you have a profile up, but it needs to stay constantly updated. Keep your profile full, to keep yourself open to as many potential clients as possible. 

  1. Easier to Find Online. Once your LinkedIn profile has more content on it, it will also more likely contain certain keywords and phrases in it. This will make it pop up much more often during other people’s searches. Having more content on your page will create much bigger opportunities for someone to find something they like. Make your profile stand out, and “different”, while at the same time containing the qualifications your clients will be looking for. You want people to be able to find you, not only easily on LinkedIn, but also through google. The stronger your LinkedIn profile is, the more likely you are to pop up during a simple google search.  Having your photo and bio added to our Pittsburgh Professionals on the Move directory is another great way to boost your LinkedIn page in a google search.

  1. Testimonials. An incredibly important aspect of LinkedIn is the testimonial section on your profile. Nowadays people really trust other people, in a way that’s different than before. As we’ve talked about before, Social Media is about creating a two-way conversation rather than an advertisement. We have learned to trust each other when it comes to product or location reviews. Collect testimonials past clients to create the strongest possible profile for yourself. 

  1. Build Bridges. The past couple of tips have been about how LinkedIn can be a great way for others to find you. This is to remind you that, you can also create connections through LinkedIn. Search and find others in the same field, with the same interests, or possible future partners/clients. 

  1. Spread the World. Now that your LinkedIn profile is up, build, and fluffed, give it time. Keep it updated, keep those testimonials coming, and others will start spreading the word for you. 

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jen worley photographer

Jen Barker Worley Photography
555 Grant Street, Suite 337 Offices at the William Penn Pittsburgh, PA 15219

https://jenworley.com
412-370-4520

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Instagram post 18094899691214011 What I’m looking forward to this year:
-Being a gregarious hermit... which I truly think is my natural default.
-Setting new business goals, including BHAGs (Big Harry Audacious Goals) despite everything.
-Striving to stay healthy and happy, both spiritually and physically.
-New projects, of course!!! Both professionally and personally.postproduction @dan_jenworleyphotography#pittsburgh  #alleghenycounty
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#downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #LovePGH #burghsnap #coolpittsburghers #headshotphotographer #pghcreative  #pittsburghprofessional

What I’m looking forward to this year: -Being a gregarious hermit... which I truly think is my natural default. -Setting new business goals, including BHAGs (Big Harry Audacious Goals) despite everything. -Striving to stay healthy and happy, both spiritually and physically. -New projects, of course!!! Both professionally and personally. postproduction @dan_jenworleyphotography #pittsburgh #alleghenycounty #pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew #canon #bhphoto #downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #LovePGH #burghsnap #coolpittsburghers #headshotphotographer #pghcreative #pittsburghprofessional ...

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Instagram post 18086474764225114 Dan.  October Pittsburgh post-shoot evening.postproduction @dan_jenworleyphotography#pittsburgh  #pa #alleghenycounty
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#downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #LovePGH #burghsnap #coolpittsburghers #headshotphotographer #pghcreative  #pittsburghprofessional

Dan. October Pittsburgh post-shoot evening. postproduction @dan_jenworleyphotography #pittsburgh #pa #alleghenycounty #pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew #canon #bhphoto #downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #LovePGH #burghsnap #coolpittsburghers #headshotphotographer #pghcreative #pittsburghprofessional ...

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Instagram post 17954990419381154 Think I may be giving 2020 the side-eye here?  From after a shoot back in October, where afterwards as the sun was going down, Dan and I decided to take some city portraits, cause why not?postproduction @dan_jenworleyphotography#pittsburgh  #pa #alleghenycounty
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Think I may be giving 2020 the side-eye here? From after a shoot back in October, where afterwards as the sun was going down, Dan and I decided to take some city portraits, cause why not? postproduction @dan_jenworleyphotography #pittsburgh #pa #alleghenycounty #pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew #canon #bhphoto #downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #LovePGH #burghsnap #coolpittsburghers #headshotphotographer #pghcreative #pittsburghprofessional ...

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Instagram post 17927795332473612 Michael. 1 of 3.#pittsburgh  #pa #alleghenycounty
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Instagram post 17916610792499112 Charlie.#pittsburgh
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Instagram post 17861722490254556 Anniversary day, #13  I couldn’t ask for a more beautiful day.13 years ago my friends’ mom shared this insight:  every year of your marriage will be different.  I was fascinated by that thought, because I maybe assumed that once you commit to each other, it should be the same for eternity, right?But life isn’t stagnant. We change. So our marriage changes too.  And we make the decision, probably mostly unconsciously, to either grow together or drift apart.Choosing to commit to my partner and friend 13 years ago was one of my best life decisions.  And I am grateful I am part of a spiritual community that gives us the encouragement and tools to keep working on a strong bond.Love you, my love.#pittsburgh  #marriage
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#downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #Lovepgh #burghsnap #headshotphotographer #pghcreative  #anniversaryphoto #anniversary

Anniversary day, #13 I couldn’t ask for a more beautiful day. 13 years ago my friends’ mom shared this insight: every year of your marriage will be different. I was fascinated by that thought, because I maybe assumed that once you commit to each other, it should be the same for eternity, right? But life isn’t stagnant. We change. So our marriage changes too. And we make the decision, probably mostly unconsciously, to either grow together or drift apart. Choosing to commit to my partner and friend 13 years ago was one of my best life decisions. And I am grateful I am part of a spiritual community that gives us the encouragement and tools to keep working on a strong bond. Love you, my love. #pittsburgh #marriage #pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew #canon #downtownpittsburgh #pittsburghcreative #412project #steelcity #capturedpgh #Lovepgh #burghsnap #headshotphotographer #pghcreative #anniversaryphoto #anniversary ...

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