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Video

Today let’s talk about videos. We don’t talk about it very often but they can be just as effective to your brand promotion. There are a couple of different kinds of videos you can make. Today we will go over just a few. According to research, videos are twice as likely to create memorable content. At the end of the video make sure to add a “call to action”. Let them know that if they like what they see, then they can find similar content on your website, blog, or other social media platforms.

1. Behind The Scenes. A great way to build loyal followers is through “behind the scenes” video. These videos allow viewers to feel as if they are a part of your journey. Not only that, but it is a great way to allow them to see you in a more candid way, helping your personality to really come across. 

2. How-To Videos. Depending on your business, educational how-to videos are a fun way to engage your followers. How-To videos tend to encourage conversation within your customers. These tutorial videos need to conservative length. Keep the just long enough to go through all the necessary steps, but short enough to maintain interest. Research shows that you have a total of 7-10 seconds to grab someone’s attention, which means that you have to make the first part of your video the most interesting. 

3. Informative Videos. Simplify the theory’s you work on, that are of the most interest to your followers. A simple way to do this, is to take your blog posts, find the top points, and make it fun!  

4. User Generated Videos. Let you viewers join in! Have them test out your product, and create some videos themselves! A great way to do this is through a contest. This really allows your audience to engage with you and each other. 

As videos go up, hopefully viewers will begin to comment on them. Stay active! Respond to the comments. Not dry comments, but engaging comments to continue the ongoing conversation. Don’t feel like you need to run the discussion, but help keep it alive. As a part of these discussions, ask the audience what future videos they’d like to see. What parts of your business are they most interested in. 

Get out there, come up with some video ideas, and go for it!  

jen worley photographer

Jen Barker Worley Photography
555 Grant Street, Suite 337 Offices at the William Penn Pittsburgh, PA 15219

https://jenworley.com
412-370-4520

Instagram post 17900983051403665 Darci Saunders⠀
Director of Marketing & Business Development for Direct Mail Service⠀
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Hello! ⠀
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As Director of Marketing & Business Development for Direct Mail Service I have collaborated on countless projects that have achieved excellent results for client organizations.⠀
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I work with marketing executives, nonprofit fundraising professionals, business owners and entrepreneurs to reach their target audience and communicate via mail or email.⠀
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Services include:⠀
targeted postal and/or email lists⠀
printed material –anything from business cards to banners⠀
bulk mailings with optimal postage savings.⠀
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Privately owned and operated, Direct Mail Service has been serving the greater Pittsburgh region for nearly 100 years. DMS employees are veterans in the mailing business and professionals in serving customers. ⠀
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Located in the Northside section of Pittsburgh, approx 2 miles from downtown, DMS is an invaluable business partner for their clients.⠀
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Contact me for ideas on how direct mail or email marketing can work for you!⠀
I will be happy to share samples and to discuss creating, designing and mailing marketing pieces that work for your business or fund raiser.⠀
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Call or text 412-377-2068 or email darci@dirmailserv.com⠀

Darci Saunders⠀ Director of Marketing & Business Development for Direct Mail Service⠀ ⠀ Hello! ⠀ ⠀ As Director of Marketing & Business Development for Direct Mail Service I have collaborated on countless projects that have achieved excellent results for client organizations.⠀ ⠀ I work with marketing executives, nonprofit fundraising professionals, business owners and entrepreneurs to reach their target audience and communicate via mail or email.⠀ ⠀ Services include:⠀ targeted postal and/or email lists⠀ printed material –anything from business cards to banners⠀ bulk mailings with optimal postage savings.⠀ ⠀ Privately owned and operated, Direct Mail Service has been serving the greater Pittsburgh region for nearly 100 years. DMS employees are veterans in the mailing business and professionals in serving customers. ⠀ ⠀ Located in the Northside section of Pittsburgh, approx 2 miles from downtown, DMS is an invaluable business partner for their clients.⠀ ⠀ Contact me for ideas on how direct mail or email marketing can work for you!⠀ I will be happy to share samples and to discuss creating, designing and mailing marketing pieces that work for your business or fund raiser.⠀ ⠀ Call or text 412-377-2068 or email darci@dirmailserv.com⠀ ...

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Instagram post 17852091331671761 Ben Busby⠀
Scientific Lead NCBI Hackathon Program, https://buff.ly/2Ikiatw Outreach, Data Science Advisor - Ariel Precision Med and Deloitte

Ben Busby⠀ Scientific Lead NCBI Hackathon Program, https://buff.ly/2Ikiatw Outreach, Data Science Advisor - Ariel Precision Med and Deloitte ...

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Instagram post 18006281299266904 Sansea L. Jacobson, M.D.⠀ ⠀
Dr. Jacobson received her undergraduate degrees from Dartmouth College and Oxford University and medical training at the University of Pittsburgh. She is currently an associate professor and serves as program director for child and adolescent psychiatry training at UPMC Western Psychiatric Hospital. Since 2007, Dr. Jacobson has devoted her clinical career to the prevention of youth suicide through the Services for Teens at Risk (STAR) Center. She also has an academic focus in physician wellness and is co-chair of the UPMC Graduate Medical Education WELL (Wellness, Environment, Learning, and Living) Committee, where she oversees initiatives to support the well-being of nearly 1800 resident and fellow physicians across the UPMC health care system. Nationally, Dr. Jacobson is the co-chair of the American Academy of Child and Adolescent Psychiatry (AACAP) Training and Education Committee and on the AACAP Presidential Initiative Taskforce. In these roles, Dr. Jacobson has earned herself a reputation for creating and implementing innovative educational initiatives such as the 13 Reasons Why Toolkit (https://buff.ly/2oKNTgu) designed to support vulnerable youth exposed to sensitive content in media. Dr. Jacobson is the author or co-author of numerous peer-reviewed articles and book chapters, as well as a recipient of the WPH Exemplary Faculty Teaching Service Award, Golden Apple Teaching Award, Samuel Gershon Teaching Award, Arnold P. Gold Foundation Teaching Award, Medical Humanism Award, University of Pittsburgh Excellence in Clinical Psychiatry Award, and a National Institutes of Health Research Training Award.⠀ ⠀
To learn more: https://buff.ly/31TJ7Mp

Sansea L. Jacobson, M.D.⠀ ⠀ Dr. Jacobson received her undergraduate degrees from Dartmouth College and Oxford University and medical training at the University of Pittsburgh. She is currently an associate professor and serves as program director for child and adolescent psychiatry training at UPMC Western Psychiatric Hospital. Since 2007, Dr. Jacobson has devoted her clinical career to the prevention of youth suicide through the Services for Teens at Risk (STAR) Center. She also has an academic focus in physician wellness and is co-chair of the UPMC Graduate Medical Education WELL (Wellness, Environment, Learning, and Living) Committee, where she oversees initiatives to support the well-being of nearly 1800 resident and fellow physicians across the UPMC health care system. Nationally, Dr. Jacobson is the co-chair of the American Academy of Child and Adolescent Psychiatry (AACAP) Training and Education Committee and on the AACAP Presidential Initiative Taskforce. In these roles, Dr. Jacobson has earned herself a reputation for creating and implementing innovative educational initiatives such as the 13 Reasons Why Toolkit (https://buff.ly/2oKNTgu) designed to support vulnerable youth exposed to sensitive content in media. Dr. Jacobson is the author or co-author of numerous peer-reviewed articles and book chapters, as well as a recipient of the WPH Exemplary Faculty Teaching Service Award, Golden Apple Teaching Award, Samuel Gershon Teaching Award, Arnold P. Gold Foundation Teaching Award, Medical Humanism Award, University of Pittsburgh Excellence in Clinical Psychiatry Award, and a National Institutes of Health Research Training Award.⠀ ⠀ To learn more: https://buff.ly/31TJ7Mp ...

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Instagram post 17884848910452951 Sam Toney⠀
Attorney at Klett Rooney Lieber & Schorling⠀
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https://buff.ly/2IeNB8r

Sam Toney⠀ Attorney at Klett Rooney Lieber & Schorling⠀ ⠀ ⠀ https://buff.ly/2IeNB8r ...

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Instagram post 17848326898737302 David Lowe⠀
Managing Shareholder and Director at Sherrard, German & Kelly, P.C.⠀
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https://buff.ly/2nGWIrx

David Lowe⠀ Managing Shareholder and Director at Sherrard, German & Kelly, P.C.⠀ ⠀ https://buff.ly/2nGWIrx ...

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Instagram post 17850902764721893 Brandon Uram⠀
Business Attorney at Sherrard, German & Kelly, P.C.⠀
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Mr. Uram is a member of the firm’s Corporate, Real Estate, Construction, Energy and Natural Resources, and Litigation Services Groups. Mr. Uram is a business attorney who is a fierce, professional advocate for his clients.  Through creativity, thoroughness, and expertise, Mr. Uram is able to craft solutions to his clients’ most complex and important legal issues.  Based on his professional achievements and peer recognition, Mr. Uram has been selected for inclusion in Super Lawyers Magazine as a 2019 Pennsylvania Rising Star, a distinction given to fewer than 2.5% of all Pennsylvania attorneys.

Brandon Uram⠀ Business Attorney at Sherrard, German & Kelly, P.C.⠀ ⠀ Mr. Uram is a member of the firm’s Corporate, Real Estate, Construction, Energy and Natural Resources, and Litigation Services Groups. Mr. Uram is a business attorney who is a fierce, professional advocate for his clients. Through creativity, thoroughness, and expertise, Mr. Uram is able to craft solutions to his clients’ most complex and important legal issues. Based on his professional achievements and peer recognition, Mr. Uram has been selected for inclusion in Super Lawyers Magazine as a 2019 Pennsylvania Rising Star, a distinction given to fewer than 2.5% of all Pennsylvania attorneys. ...

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Instagram post 17856483241626358 Tao Han⠀
Distinguished Professor of High Energy Physics at University of Pittsburgh⠀
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My research field is in elementary particle physics theory, focusing on high-energy collider physics and in connection to astro-particle physics and cosmology. I formulate theoretical models of elementary particles and their interactions, and develop strategies to test the theory by experiments and observations. This research direction, bridging the abstract theory and experimental observation, is the field of Phenomenology.

Tao Han⠀ Distinguished Professor of High Energy Physics at University of Pittsburgh⠀ ⠀ My research field is in elementary particle physics theory, focusing on high-energy collider physics and in connection to astro-particle physics and cosmology. I formulate theoretical models of elementary particles and their interactions, and develop strategies to test the theory by experiments and observations. This research direction, bridging the abstract theory and experimental observation, is the field of Phenomenology. ...

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Instagram post 18071267785163833 Jackie Woodward is a new associate in the Energy and Natural Resources Group at Babst Calland.  Her practice focuses primarily on counseling various energy, oil, gas, and mineral-related clients on transactional matters, including title examination, title curative, and oil and gas title opinions.⠀
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Ms. Woodward received her J.D. magna cum laude from Duquesne University School of Law in 2019. She served as a Teaching Assistant for Duquesne’s Legal Research and Writing program during both her 2L and 3L years. She was also an Executive Student Articles Editor for the Duquesne Law Review Volume 57.⠀
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Prior to attending law school, Ms. Woodward worked as a Resident Director at Covenant College. During law school, she was employed as a Law Clerk at the Library of Congress in the Office of the General Counsel in addition to serving as a Legal Intern at a large Pennsylvania Corporation in its Employment and Business Transactions Groups. She is currently a member of the American and Federal Bar Associations.

Jackie Woodward is a new associate in the Energy and Natural Resources Group at Babst Calland. Her practice focuses primarily on counseling various energy, oil, gas, and mineral-related clients on transactional matters, including title examination, title curative, and oil and gas title opinions.⠀ ⠀ Ms. Woodward received her J.D. magna cum laude from Duquesne University School of Law in 2019. She served as a Teaching Assistant for Duquesne’s Legal Research and Writing program during both her 2L and 3L years. She was also an Executive Student Articles Editor for the Duquesne Law Review Volume 57.⠀ ⠀ Prior to attending law school, Ms. Woodward worked as a Resident Director at Covenant College. During law school, she was employed as a Law Clerk at the Library of Congress in the Office of the General Counsel in addition to serving as a Legal Intern at a large Pennsylvania Corporation in its Employment and Business Transactions Groups. She is currently a member of the American and Federal Bar Associations. ...

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Richard Kelly ⠀ Sherrard, German & Kelly ...

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Audrey Cillo of Cambell Durrant ...

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Instagram post 18073458589158586 Ann Mary Bender⠀
Strategic Human Capital Management Professional at Schneider Downs⠀
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As a leader in the Human Capital Management group at Schneider Downs, Ann Mary provides best in class Health and Welfare programs for the firm as well as process improvement, and best practice initiatives.  Her areas of expertise include Human Capital Planning, Strategy Alignment, Benefits and Compensation, Leadership Development and Process Improvement.  Ann Mary is a graduate from Robert Morris University earning both a Bachelor’s and Master’s degree.⠀
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https://buff.ly/2oaVnsK

Ann Mary Bender⠀ Strategic Human Capital Management Professional at Schneider Downs⠀ ⠀ As a leader in the Human Capital Management group at Schneider Downs, Ann Mary provides best in class Health and Welfare programs for the firm as well as process improvement, and best practice initiatives. Her areas of expertise include Human Capital Planning, Strategy Alignment, Benefits and Compensation, Leadership Development and Process Improvement. Ann Mary is a graduate from Robert Morris University earning both a Bachelor’s and Master’s degree.⠀ ⠀ https://buff.ly/2oaVnsK ...

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Sarah Loy⠀ Associate at Reed Smith LLP ...

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Instagram post 18037116436217567 Matt Haluska⠀
Director of Strategic Initiatives at NextLink Labs⠀
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Matt has over 9 years of Sales / Relationship Management experience with a focus on new business development and maintaining existing client satisfaction! In early 2019, Matt joined the team at NextLink Labs to help develop digital transformation solutions for small- and medium-sized companies to optimize business outcomes and meet the demands of an ever-increasing digital marketplace.⠀
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Before joining NextLink Labs, Matt spent 8+ years in the Healthcare Staffing & Recruiting industry with Medix, Inc. Matt Obtained his BA in Communications from Penn State University.⠀
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Matt resides in Carnegie, PA. In his free time, he enjoys working out, playing golf and cheering on the Steelers / Penguins / Pirates / Penn State Nittany Lions! ⠀
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NextLink Labs⠀
2545 Railroad Street Pittsburgh, PA 15222⠀
Mobile: 610.698.9170⠀
matt@nextlinklabs.com

Matt Haluska⠀ Director of Strategic Initiatives at NextLink Labs⠀ ⠀ Matt has over 9 years of Sales / Relationship Management experience with a focus on new business development and maintaining existing client satisfaction! In early 2019, Matt joined the team at NextLink Labs to help develop digital transformation solutions for small- and medium-sized companies to optimize business outcomes and meet the demands of an ever-increasing digital marketplace.⠀ ⠀ Before joining NextLink Labs, Matt spent 8+ years in the Healthcare Staffing & Recruiting industry with Medix, Inc. Matt Obtained his BA in Communications from Penn State University.⠀ ⠀ Matt resides in Carnegie, PA. In his free time, he enjoys working out, playing golf and cheering on the Steelers / Penguins / Pirates / Penn State Nittany Lions! ⠀ ⠀ NextLink Labs⠀ 2545 Railroad Street Pittsburgh, PA 15222⠀ Mobile: 610.698.9170⠀ matt@nextlinklabs.com ...

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Instagram post 18102624961079301 Let’s post another happy yellow!  Even though Dan looks so serious. Especially because we may be getting our first snow today!

Let’s post another happy yellow! Even though Dan looks so serious. Especially because we may be getting our first snow today! ...

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Instagram post 17848323625726081 Marguerite Goglia⠀
Labor and Employment Staff Attorney at Reed Smith⠀
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Marguerite is currently a Staff Attorney with Reed Smith, LLP in Pittsburgh, Pennsylvania.  She provides support to the firm’s clients in the labor and employment practice group.  As an experienced litigator and a passionate advocate for her clients, Marguerite brings a wealth of experience to bear in her practice, which includes counseling companies regarding compliance with both state and federal laws and regulations; representing and advising clients during EEOC, DOL and other federal and state agency investigations; defending in both state and federal court against actions involving employment discrimination, wrongful termination, harassment, retaliation, and wage and hour claims; and prosecuting non-competition claims.  She is particularly knowledgeable regarding issues involving the ADA, ADEA, Title VII, FMLA, and restrictive covenants.

Marguerite Goglia⠀ Labor and Employment Staff Attorney at Reed Smith⠀ ⠀ Marguerite is currently a Staff Attorney with Reed Smith, LLP in Pittsburgh, Pennsylvania. She provides support to the firm’s clients in the labor and employment practice group. As an experienced litigator and a passionate advocate for her clients, Marguerite brings a wealth of experience to bear in her practice, which includes counseling companies regarding compliance with both state and federal laws and regulations; representing and advising clients during EEOC, DOL and other federal and state agency investigations; defending in both state and federal court against actions involving employment discrimination, wrongful termination, harassment, retaliation, and wage and hour claims; and prosecuting non-competition claims. She is particularly knowledgeable regarding issues involving the ADA, ADEA, Title VII, FMLA, and restrictive covenants. ...

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Instagram post 17869484131510678 Paul Bowman Root IV⠀
Senior Associate at Sherrard, German & Kelly, P.C.

Paul Bowman Root IV⠀ Senior Associate at Sherrard, German & Kelly, P.C. ...

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Instagram post 17881560325448505 Doing a sponsorship event for Marketing Pittsburgh.  Going with yellow for a fun fall change!

Doing a sponsorship event for Marketing Pittsburgh. Going with yellow for a fun fall change! ...

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Instagram post 17853120889653208 Eric Springer⠀
Managing Shareholder and Director at Sherrard, German & Kelly⠀
⠀  #pittsburghattorney #pittsburghlawfirm

Eric Springer⠀ Managing Shareholder and Director at Sherrard, German & Kelly⠀ ⠀ #pittsburghattorney #pittsburghlawfirm ...

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Instagram post 17859784438574592 Jeremy Brown⠀
Senior Associate at Sherrard, German & Kelly

Jeremy Brown⠀ Senior Associate at Sherrard, German & Kelly ...

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Instagram post 17844387793747009 From our quick trip to Missouri... first time to St.Louis on the way back.

From our quick trip to Missouri... first time to St.Louis on the way back. ...

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Instagram post 17902926889378399 Victoria Sanford⠀
Associate at Reed Smith LLP⠀
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#pittsburghattorney #pittsburghlawfirm

Victoria Sanford⠀ Associate at Reed Smith LLP⠀ ⠀ #pittsburghattorney #pittsburghlawfirm ...

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Instagram post 18090678349097426 Ted Hages recently joined Reed Smith LLP as a New Associate. Before joining the firm, he earned his J.D., summa cum laude, from the University of Pittsburgh School of Law, graduating first in his class. He was a member of the Law Review, serving as the Senior Articles Editor and Chair of the 2019 Symposium: The Net without Neutrality. Ted also interned for the Honorable Joy Flowers Conti of the U.S. District Court for the Western District of Pennsylvania and the Honorable D. Michael Fisher of the U.S. Court of Appeals for the Third Circuit. He will be clerking for Judge Fisher during the 2020-2021 term.⠀
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#pittsburghattorney #pittsburghlawfirm

Ted Hages recently joined Reed Smith LLP as a New Associate. Before joining the firm, he earned his J.D., summa cum laude, from the University of Pittsburgh School of Law, graduating first in his class. He was a member of the Law Review, serving as the Senior Articles Editor and Chair of the 2019 Symposium: The Net without Neutrality. Ted also interned for the Honorable Joy Flowers Conti of the U.S. District Court for the Western District of Pennsylvania and the Honorable D. Michael Fisher of the U.S. Court of Appeals for the Third Circuit. He will be clerking for Judge Fisher during the 2020-2021 term.⠀ ⠀ ⠀ #pittsburghattorney #pittsburghlawfirm ...

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Instagram post 17855982736611474 Nicholas Seitanakis⠀
Attorney at Sherrard, German & Kelly, P.C.⠀
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#pittsburghattorney #pittsburghlawfirm

Nicholas Seitanakis⠀ Attorney at Sherrard, German & Kelly, P.C.⠀ ⠀ #pittsburghattorney #pittsburghlawfirm ...

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Instagram post 17934033034321333 Gary Philip Nelson⠀
Attorney at Sherrard, German & Kelly, P.C.⠀
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Over four decades Gary has built a career marked by professional achievement, participating in complex reorganization cases, merger and acquisition transactions, loan originations and workouts, commercial litigation, and other sophisticated corporate and commercial transactions. ⠀
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During this time, he has been:⠀
•	Recognized as one of the “Best Lawyers in America” (White-Woodward).⠀
•	Recognized as a “Pennsylvania Super Lawyer” (Law & Politics), Overall and Corporate Counsel editions.⠀
•	Recognized to be among “The Top 50 – Pittsburgh,” one of the 50 lawyers receiving the highest point total cast for Pittsburgh lawyers.⠀
•	A Chair of the Unauthorized Practice of Law Committee, Allegheny County Bar Association. ⠀
•	Awarded, in 1998, the President’s Award, given to the Committee best serving the needs of the Allegheny County Bar Association during that year.⠀
•	A Chair of the Bankruptcy Committee of the Pennsylvania Bar Association.⠀
•	A Member of a Hearing Committee of the Disciplinary Board of the Supreme Court of Pennsylvania, including serving as its chair.⠀
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Gary’s public service includes serving his legal community, as a member of his synagogue’s board, and as a member of the board of his neighborhood’s community organization, Lawrenceville United.

Gary Philip Nelson⠀ Attorney at Sherrard, German & Kelly, P.C.⠀ ⠀ Over four decades Gary has built a career marked by professional achievement, participating in complex reorganization cases, merger and acquisition transactions, loan originations and workouts, commercial litigation, and other sophisticated corporate and commercial transactions. ⠀ ⠀ During this time, he has been:⠀ • Recognized as one of the “Best Lawyers in America” (White-Woodward).⠀ • Recognized as a “Pennsylvania Super Lawyer” (Law & Politics), Overall and Corporate Counsel editions.⠀ • Recognized to be among “The Top 50 – Pittsburgh,” one of the 50 lawyers receiving the highest point total cast for Pittsburgh lawyers.⠀ • A Chair of the Unauthorized Practice of Law Committee, Allegheny County Bar Association. ⠀ • Awarded, in 1998, the President’s Award, given to the Committee best serving the needs of the Allegheny County Bar Association during that year.⠀ • A Chair of the Bankruptcy Committee of the Pennsylvania Bar Association.⠀ • A Member of a Hearing Committee of the Disciplinary Board of the Supreme Court of Pennsylvania, including serving as its chair.⠀ ⠀ Gary’s public service includes serving his legal community, as a member of his synagogue’s board, and as a member of the board of his neighborhood’s community organization, Lawrenceville United. ...

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