Video
Today let’s talk about videos. We don’t talk about it very often but they can be just as effective to your brand promotion. There are a couple of different kinds of videos you can make. Today we will go over just a few. According to research, videos are twice as likely to create memorable content. At the end of the video make sure to add a “call to action”. Let them know that if they like what they see, then they can find similar content on your website, blog, or other social media platforms.
1. Behind The Scenes. A great way to build loyal followers is through “behind the scenes” video. These videos allow viewers to feel as if they are a part of your journey. Not only that, but it is a great way to allow them to see you in a more candid way, helping your personality to really come across.
2. How-To Videos. Depending on your business, educational how-to videos are a fun way to engage your followers. How-To videos tend to encourage conversation within your customers. These tutorial videos need to conservative length. Keep the just long enough to go through all the necessary steps, but short enough to maintain interest. Research shows that you have a total of 7-10 seconds to grab someone’s attention, which means that you have to make the first part of your video the most interesting.
3. Informative Videos. Simplify the theory’s you work on, that are of the most interest to your followers. A simple way to do this, is to take your blog posts, find the top points, and make it fun!
4. User Generated Videos. Let you viewers join in! Have them test out your product, and create some videos themselves! A great way to do this is through a contest. This really allows your audience to engage with you and each other.
As videos go up, hopefully viewers will begin to comment on them. Stay active! Respond to the comments. Not dry comments, but engaging comments to continue the ongoing conversation. Don’t feel like you need to run the discussion, but help keep it alive. As a part of these discussions, ask the audience what future videos they’d like to see. What parts of your business are they most interested in.
Get out there, come up with some video ideas, and go for it!
Jen Barker Worley Photography
555 Grant Street, Suite 337 Offices at the William Penn Pittsburgh, PA 15219
https://jenworley.com
412-370-4520
For over 30 years, Dr. Melissa M. Nelson has worked in the space where K12 education, mental health services, and legal system sectors intersect.Dr. Nelson serves as a national expert in K12 Standard of Care civil litigation matters for Park Dietz & Associates Forensic Experts and Consultants. Most recently, Dr Nelson was the K12 Schools subject matter expert for the Southwestern PA Threat Assessment Hub, a grant-based program supported by the US Department of Homeland Security, PA Commission on Crime and Delinquency, and the University of Pittsburgh Medical Center. She is honored to be serving on a team of national subject matter experts involved with the US Department of Homeland Security’s Public-Private Analytic Exchange Program (AEP) which is focused on creating a prevention toolkit for community organizations to address violent extremism.In addition to teaching aspiring superintendents doctorate coursework focused on school safety and security, mental health, and school health at the University of Pittsburgh, Dr. Nelson is a sought after state and national trainer and speaker by K12 leaders. As a seasoned educator who understands the operational realities of working within K12 systems, her ability to relate to school system key stakeholders provides the foundation for the collaborative work necessary to develop Behavior Threat Assessment and Management Teams, Suicide Screening Systems, and Emergency Preparedness Plans in K12 settings.In her daily work, Dr. Nelson is a K12 School Safety and Security subject matter expert for Sigma7/Risk & Strategic Management Consulting Company where she focuses on training and supporting educators to build skills, efficacy, and a belief that they are the most powerful protective factor for keeping schools safe and secure.
Aug 27
For over 30 years, Dr. Melissa M. Nelson has worked in the space where K12 education, mental health services, and legal system sectors intersect. Dr. Nelson serves as a national expert in K12 Standard of Care civil litigation matters for Park Dietz & Associates Forensic Experts and Consultants. Most recently, Dr Nelson was the K12 Schools subject matter expert for the Southwestern PA Threat Assessment Hub, a grant-based program supported by the US Department of Homeland Security, PA Commission on Crime and Delinquency, and the University of Pittsburgh Medical Center. She is honored to be serving on a team of national subject matter experts involved with the US Department of Homeland Security’s Public-Private Analytic Exchange Program (AEP) which is focused on creating a prevention toolkit for community organizations to address violent extremism. In addition to teaching aspiring superintendents doctorate coursework focused on school safety and security, mental health, and school health at the University of Pittsburgh, Dr. Nelson is a sought after state and national trainer and speaker by K12 leaders. As a seasoned educator who understands the operational realities of working within K12 systems, her ability to relate to school system key stakeholders provides the foundation for the collaborative work necessary to develop Behavior Threat Assessment and Management Teams, Suicide Screening Systems, and Emergency Preparedness Plans in K12 settings. In her daily work, Dr. Nelson is a K12 School Safety and Security subject matter expert for Sigma7/Risk & Strategic Management Consulting Company where she focuses on training and supporting educators to build skills, efficacy, and a belief that they are the most powerful protective factor for keeping schools safe and secure.
Continuing the senior photo session, Strawberry Way. Processed in @lightroom . No Photoshop. No AI.Our Urban Outdoor Sessions for professional branding and graduation photos are available this summer & fall.DM for more information and rates.Model: Hallie Hair: Juliana Assistant: @dan_jenworleyphotography#pittsburghphotographer #seniorphotos #professionalphotos #Pittsburghheadshots #pittsburghseniors
Aug 6
Continuing the senior photo session, Strawberry Way. Processed in @lightroom . No Photoshop. No AI. Our Urban Outdoor Sessions for professional branding and graduation photos are available this summer & fall. DM for more information and rates. Model: Hallie Hair: Juliana Assistant: @dan_jenworleyphotography #pittsburghphotographer #seniorphotos #professionalphotos #Pittsburghheadshots #pittsburghseniors
Sierra Clary is the new Member Experience Coordinator at the Diamond Run Golf Club in the North Hills! #Pittsburghphotographer
Aug 5
Sierra Clary is the new Member Experience Coordinator at the Diamond Run Golf Club in the North Hills! #Pittsburghphotographer
Jordyn Barnoski is the newest Event Sales Director at the Rivers Club located downtown in the Oxford building. She handles all of the private events for their members and non-members. With over six event spaces overlooking the city, the Rivers Club is perfect for your next meeting or event!
Jul 31
Jordyn Barnoski is the newest Event Sales Director at the Rivers Club located downtown in the Oxford building. She handles all of the private events for their members and non-members. With over six event spaces overlooking the city, the Rivers Club is perfect for your next meeting or event!
More of Strawberry Way, downtown.Our Urban Outdoor Sessions for professional branding and graduation photos are available this summer.DM for more information and rates.Model: @karuu.raii#pittsburghphotographer #seniorphotos #professionalphotos #Pittsburghheadshots
Jul 16
More of Strawberry Way, downtown. Our Urban Outdoor Sessions for professional branding and graduation photos are available this summer. DM for more information and rates. Model: @karuu.raii #pittsburghphotographer #seniorphotos #professionalphotos #Pittsburghheadshots
Truly appreciate that when last week the Supreme Court of Pennsylvania released its 2024 official Supreme Court photo, they credited me in their press release.It’s an amazing courtroom in the City-County building, but a challenge to photograph, not just because of the dark wood, but also because it is highly reflective. I decided not to digitally remove the glare from the wood this year (although it’s minimal compared to the past), because I like how it brings attention to the center.The Chief Justice chose this photo as the final, and what I like about this shot style, is it gives you the feel of what it would be like to present your case in front of the full Court.For anyone who has been to this room, maybe you’ll notice something missing, a permanent fixture(s) that would usually show in a shot like this? If so, let me know your guess.Featuring all seven justices of the Court, including the newest, Justice McCaffery.
Jul 15
Truly appreciate that when last week the Supreme Court of Pennsylvania released its 2024 official Supreme Court photo, they credited me in their press release. It’s an amazing courtroom in the City-County building, but a challenge to photograph, not just because of the dark wood, but also because it is highly reflective. I decided not to digitally remove the glare from the wood this year (although it’s minimal compared to the past), because I like how it brings attention to the center. The Chief Justice chose this photo as the final, and what I like about this shot style, is it gives you the feel of what it would be like to present your case in front of the full Court. For anyone who has been to this room, maybe you’ll notice something missing, a permanent fixture(s) that would usually show in a shot like this? If so, let me know your guess. Featuring all seven justices of the Court, including the newest, Justice McCaffery.
Another great headshot for Hanna Commercial Real Estate | PGH. Thanks for coming in Judson Powell! #pittsburghheadshots. #pittsburghphotographer
Jun 28
Another great headshot for Hanna Commercial Real Estate | PGH. Thanks for coming in Judson Powell! #pittsburghheadshots. #pittsburghphotographer
Another environmental portrait for @porterwrightlaw , featured as a full page ad in the Pittsburgh Magazine.Be sure to read this interesting bio of David Belczyk, a lawyer and engineer.#pittsburghphotographer #pittsburghattorney
Jun 25
Another environmental portrait for @porterwrightlaw , featured as a full page ad in the Pittsburgh Magazine. Be sure to read this interesting bio of David Belczyk, a lawyer and engineer. #pittsburghphotographer #pittsburghattorney
Strawberry Way, downtown. Processed in Lightroom, Retouched in Evoto AI, and generative fill for objects removal in Photoshop. Second photo is straight from camera.Our Urban Outdoor Sessions for professional branding and graduation photos are available this summer.DM for more information and rates.Model: Hallie Hair: Juliana Assistant: @dan_jenworleyphotography#pittsburghphotographer #seniorphotos #professionalphotos #Pittsburghheadshots
Jun 24
Strawberry Way, downtown. Processed in Lightroom, Retouched in Evoto AI, and generative fill for objects removal in Photoshop. Second photo is straight from camera. Our Urban Outdoor Sessions for professional branding and graduation photos are available this summer. DM for more information and rates. Model: Hallie Hair: Juliana Assistant: @dan_jenworleyphotography #pittsburghphotographer #seniorphotos #professionalphotos #Pittsburghheadshots
Our Urban Outdoor Sessions for professional branding and graduation photos are available this summer.DM for more information and rates. This is not AI. #notaiModel: Hallie Hair: Juliana Assistant: @dan_jenworleyphotographyLightroom only. No Adobe PS #pittsburghphotographer #seniorphotos #professionalphotos #Pittsburghheadshots
Jun 17
Our Urban Outdoor Sessions for professional branding and graduation photos are available this summer. DM for more information and rates. This is not AI. #notai Model: Hallie Hair: Juliana Assistant: @dan_jenworleyphotography Lightroom only. No Adobe PS #pittsburghphotographer #seniorphotos #professionalphotos #Pittsburghheadshots
An example of one of my composited group photos for a hashtag#pittsburghprofessional firm. Since we did Ainsman Levine, LLC ‘s initial session, they’ve added on another attorney to their team. (I really liked their team photo, and have been meaning to share.)Having a composited group photo can be very practical for Legal and Financial Firms. As your staff changes, you don’t have to drag everyone in for a new group photo!Check out what their updated group shot looks like at https://aldlawfirm.com/. Nice job on your website!
Jun 5
An example of one of my composited group photos for a hashtag#pittsburghprofessional firm. Since we did Ainsman Levine, LLC ‘s initial session, they’ve added on another attorney to their team. (I really liked their team photo, and have been meaning to share.) Having a composited group photo can be very practical for Legal and Financial Firms. As your staff changes, you don’t have to drag everyone in for a new group photo! Check out what their updated group shot looks like at https://aldlawfirm.com/. Nice job on your website!
Our headshot photo of the week: Justina Fuller is a highly skilled real estate paralegal with a wealth of experience in foreclosure law, real estate closings, title insurance, title processing, and oil and gas title transactions. Currently serving as a key member of the legal team Tucker Arensberg, P.C., Justina brings unparalleled expertise and dedication to her role. #pittsburghphotographer
May 22
Our headshot photo of the week: Justina Fuller is a highly skilled real estate paralegal with a wealth of experience in foreclosure law, real estate closings, title insurance, title processing, and oil and gas title transactions. Currently serving as a key member of the legal team Tucker Arensberg, P.C., Justina brings unparalleled expertise and dedication to her role. #pittsburghphotographer
Great having back in studio, Joy Ransom, a paralegal in the Bankruptcy and Restructuring Department at Tucker Arensburg.
May 15
Great having back in studio, Joy Ransom, a paralegal in the Bankruptcy and Restructuring Department at Tucker Arensburg.
I’m known for my headshot work, but I absolutely love doing environmental portraits. This is the first of the finished photos from the day working with @porterwrightlaw. Can’t wait to share the rest when public. This shows the photo taken, and then the ad layout in the magazine.Full page ad in the @pittsburghmagazine; my first full page in a non-trade magazine I think?Oh- but let’s not make this about me. Read this bio about John. Definitely one of the coolest resumes in Pittsburgh.#pittsburghphotographer #corporatephotographer
May 2
I’m known for my headshot work, but I absolutely love doing environmental portraits. This is the first of the finished photos from the day working with @porterwrightlaw. Can’t wait to share the rest when public. This shows the photo taken, and then the ad layout in the magazine. Full page ad in the @pittsburghmagazine; my first full page in a non-trade magazine I think? Oh- but let’s not make this about me. Read this bio about John. Definitely one of the coolest resumes in Pittsburgh. #pittsburghphotographer #corporatephotographer
This week’s People on the Move, in the Pittsburgh Business Times! Congrats to the new hires:Diane Meyers Genevieve Redd Brandon Coneby Robert Waine Anthony Giresi Vito Cedro, MBA, AIF®, CRPS®, ChFC® Cole Chiappialle, AIF®, CRPC®
Apr 18
This week’s People on the Move, in the Pittsburgh Business Times! Congrats to the new hires: Diane Meyers Genevieve Redd Brandon Coneby Robert Waine Anthony Giresi Vito Cedro, MBA, AIF®, CRPS®, ChFC® Cole Chiappialle, AIF®, CRPC®
From the Pittsburgh Business Times’s “People on the Move” this week. Great seeing all of you featured, and having you into our studio!Dave Chludzinski Natalie Caponi Dustin Starr Lisa Ewing Nicolas Sasso
Apr 3
From the Pittsburgh Business Times’s “People on the Move” this week. Great seeing all of you featured, and having you into our studio! Dave Chludzinski Natalie Caponi Dustin Starr Lisa Ewing Nicolas Sasso
Thanks Shawn for the great Google Review. Great to have you back in the studio, and see the new photo on your LinkedIn.
Apr 2
Thanks Shawn for the great Google Review. Great to have you back in the studio, and see the new photo on your LinkedIn.
Feel the slight breeze of the sunset.Model: Molie @moliesha95 Hair: Linh Nguyen @linhhair Makeup: Mark Williamson @markwilliamson Styling: The Cannon Media Group @thecannonmediagroup Creative Direction: Lindsay Adler @lindsayadler _photo Location: @greystone court
Mar 20
Feel the slight breeze of the sunset. Model: Molie @moliesha95 Hair: Linh Nguyen @linhhair Makeup: Mark Williamson @markwilliamson Styling: The Cannon Media Group @thecannonmediagroup Creative Direction: Lindsay Adler @lindsayadler _photo Location: @greystone court
This was the Peacock room, in one of the epic areas of Greystone Court in Yonkers New York.This room honestly gave me the creeps a bit. Sure, stuffed peacocks and the eye feathers that adorn the room’s crown moulding are a bit un-settling. But the room gave a dark colonial vibe. Masculine and imperial.So I wanted Molie to look powerful, and totally in control. Which is why I chose to shoot her at such a low angle.Model: Molie @moliesha95 Hair: Linh Nguyen @linhhair Makeup: Mark Williamson @markwilliamson Styling: The Cannon Media Group @thecannonmediagroup Creative Direction: Lindsay Adler @lindsayadler _photo
Mar 18
This was the Peacock room, in one of the epic areas of Greystone Court in Yonkers New York. This room honestly gave me the creeps a bit. Sure, stuffed peacocks and the eye feathers that adorn the room’s crown moulding are a bit un-settling. But the room gave a dark colonial vibe. Masculine and imperial. So I wanted Molie to look powerful, and totally in control. Which is why I chose to shoot her at such a low angle. Model: Molie @moliesha95 Hair: Linh Nguyen @linhhair Makeup: Mark Williamson @markwilliamson Styling: The Cannon Media Group @thecannonmediagroup Creative Direction: Lindsay Adler @lindsayadler _photo
Crazy kindof fun to participate in @peter_hurley @headshotcrew HeyDay @wppievents WPPI at The Mirage, Las Vegas.Join the Headshot Crew members as they embark on an epic challenge to break the world record and photograph over 1000 people in one day! Watch as they showcase their incredible skills and creativity while capturing stunning headshots of attendees.WPPI Expo (Wedding & Portrait Photographers International) is for photographers of all different levels and backgrounds, sponsored by major photography brands such as Canon.Know I’m missing people, but here are some of the amazing group (my favorite people listed first, haha):@scottrosenthalphotography @goranmrvic @skylineheadshotschicago @dangalenderphotography @lisakharrington @alfonso_rojas @bestchadyoueverhad @noel.marcantel @ross.mcintire @maicolheadshots @vailfucci @rzfimages @threecircles.studio @carlos_blancas15 @antoine.stephenson @willysanjuanphotography @danhnguyenphotography @richardwaine @rmophotography @melanie.maxine @anna.cillan @detroitcityheadshots @kindfloat @ecorrea_photography @gaproshots
Mar 10
Crazy kindof fun to participate in @peter_hurley @headshotcrew HeyDay @wppievents WPPI at The Mirage, Las Vegas. Join the Headshot Crew members as they embark on an epic challenge to break the world record and photograph over 1000 people in one day! Watch as they showcase their incredible skills and creativity while capturing stunning headshots of attendees. WPPI Expo (Wedding & Portrait Photographers International) is for photographers of all different levels and backgrounds, sponsored by major photography brands such as Canon. Know I’m missing people, but here are some of the amazing group (my favorite people listed first, haha): @scottrosenthalphotography @goranmrvic @skylineheadshotschicago @dangalenderphotography @lisakharrington @alfonso_rojas @bestchadyoueverhad @noel.marcantel @ross.mcintire @maicolheadshots @vailfucci @rzfimages @threecircles.studio @carlos_blancas15 @antoine.stephenson @willysanjuanphotography @danhnguyenphotography @richardwaine @rmophotography @melanie.maxine @anna.cillan @detroitcityheadshots @kindfloat @ecorrea_photography @gaproshots
The edited photo, then the straight-out-of-camera. For this pre-set shooting bay set by @theportraitmasters at @wppievents we couldn’t adjust/change the lighting, and were given the settings to shoot it at. I acquiesced, but would have shot it differently, as I didn’t feel it accurately captured her beautiful skin tones.So while waiting in line for the next shooting bay, I pulled all my photos into Lightroom on my iPad, and made the adjustments to more accurately reflect what I saw in real life, using the Light and Color panels. #madewithlightroom at #AdobeWPPI2024 And then later, I went deeper with retouching (but still using Lightroom Mobile on the iPad), relying quite a bit on that nifty Remove tool, healing tool for some skin touchups, and a combination of Clone & Remove to make the clothing adjustments. Some masking on dress, face and background.Model: @reshonda_parker Retouching using @lightroom
Mar 5
The edited photo, then the straight-out-of-camera. For this pre-set shooting bay set by @theportraitmasters at @wppievents we couldn’t adjust/change the lighting, and were given the settings to shoot it at. I acquiesced, but would have shot it differently, as I didn’t feel it accurately captured her beautiful skin tones. So while waiting in line for the next shooting bay, I pulled all my photos into Lightroom on my iPad, and made the adjustments to more accurately reflect what I saw in real life, using the Light and Color panels. #madewithlightroom at #AdobeWPPI2024 And then later, I went deeper with retouching (but still using Lightroom Mobile on the iPad), relying quite a bit on that nifty Remove tool, healing tool for some skin touchups, and a combination of Clone & Remove to make the clothing adjustments. Some masking on dress, face and background. Model: @reshonda_parker Retouching using @lightroom
The beautiful @darian.yoo at @theportraitmasters before @wppievents
Mar 4
The beautiful @darian.yoo at @theportraitmasters before @wppievents
Am I going to dump a ton of photos on here today? Yeah. Cause I’ve got the time. Zero retouching. I don’t think I even cropped it, because I liked how I shot it. #naturalbeautyThank you for being a beautiful, gracious and patient model: @reshonda_parker At @theportraitmasters at @wppievents
Mar 4
Am I going to dump a ton of photos on here today? Yeah. Cause I’ve got the time. Zero retouching. I don’t think I even cropped it, because I liked how I shot it. #naturalbeauty Thank you for being a beautiful, gracious and patient model: @reshonda_parker At @theportraitmasters at @wppievents
First day of @theportraitmasters Summit - the beginning of @wppievents Shooting Bays. Model: @kristysilver70 Using @lightroom on ipad. Natural beauty - no retouching. Minor light edits.
Mar 4
First day of @theportraitmasters Summit - the beginning of @wppievents Shooting Bays. Model: @kristysilver70 Using @lightroom on ipad. Natural beauty - no retouching. Minor light edits.