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412-370-4520 jen@jenworley.com

Video

Today let’s talk about videos. We don’t talk about it very often but they can be just as effective to your brand promotion. There are a couple of different kinds of videos you can make. Today we will go over just a few. According to research, videos are twice as likely to create memorable content. At the end of the video make sure to add a “call to action”. Let them know that if they like what they see, then they can find similar content on your website, blog, or other social media platforms.

1. Behind The Scenes. A great way to build loyal followers is through “behind the scenes” video. These videos allow viewers to feel as if they are a part of your journey. Not only that, but it is a great way to allow them to see you in a more candid way, helping your personality to really come across. 

2. How-To Videos. Depending on your business, educational how-to videos are a fun way to engage your followers. How-To videos tend to encourage conversation within your customers. These tutorial videos need to conservative length. Keep the just long enough to go through all the necessary steps, but short enough to maintain interest. Research shows that you have a total of 7-10 seconds to grab someone’s attention, which means that you have to make the first part of your video the most interesting. 

3. Informative Videos. Simplify the theory’s you work on, that are of the most interest to your followers. A simple way to do this, is to take your blog posts, find the top points, and make it fun!  

4. User Generated Videos. Let you viewers join in! Have them test out your product, and create some videos themselves! A great way to do this is through a contest. This really allows your audience to engage with you and each other. 

As videos go up, hopefully viewers will begin to comment on them. Stay active! Respond to the comments. Not dry comments, but engaging comments to continue the ongoing conversation. Don’t feel like you need to run the discussion, but help keep it alive. As a part of these discussions, ask the audience what future videos they’d like to see. What parts of your business are they most interested in. 

Get out there, come up with some video ideas, and go for it!  

jen worley photographer

Jen Barker Worley Photography
555 Grant Street, Suite 337 Offices at the William Penn Pittsburgh, PA 15219

https://jenworley.com
412-370-4520

Instagram post 17843282042267132 I love execs who aren’t afraid of color and a little creativity.
Yes, many executives still need your traditional suit-and-tie photo (see that one in our following post tomorrow), but the fact is, most corporate leaders aren’t wearing traditional corporate garb on a day to day basis.
There are so many great choices out there when it comes to blazers, sports coats, or whatever you want to call the suit jacket alternative.  Don’t be afraid of a cool color and striking texture.  You don’t need to go full-pattern to stand out.
#Sportsjacket #blazer
#pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew
#downtownpittsburgh #pittsburghcreative #pittsburghmostdope #412project #steelcity #capturedpgh #burghsnap #headshotphotographer #pghcreative #Chiefqualityofficer #regulatorofficer #corporate #executive #execs

I love execs who aren’t afraid of color and a little creativity. Yes, many executives still need your traditional suit-and-tie photo (see that one in our following post tomorrow), but the fact is, most corporate leaders aren’t wearing traditional corporate garb on a day to day basis. There are so many great choices out there when it comes to blazers, sports coats, or whatever you want to call the suit jacket alternative. Don’t be afraid of a cool color and striking texture. You don’t need to go full-pattern to stand out. #Sportsjacket #blazer #pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew #downtownpittsburgh #pittsburghcreative #pittsburghmostdope #412project #steelcity #capturedpgh #burghsnap #headshotphotographer #pghcreative #Chiefqualityofficer #regulatorofficer #corporate #executive #execs ...

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Instagram post 18149583697043817 Composure. Discernment. Competence.  Dignity.  When I think of those who choose the legal profession, those are the adjectives that come to my mind.  And this photo represents that to me.
Perhaps it’s because I was drawn to that profession when I was in high school... although let’s be honest, if you went to an upper-suburbia school in the northeast in the 90s and had good grades, that’s what your were gently influenced to become. Well, that or a doctor.
Needless to say, I chose neither.  Although it was important for me to choose a direction in life that involved helping others.  Through the years I have seen how much lawyers accomplish in helping people, in so many different situations of life.
So give your lawyer a hug today, because they spend a lot of time buried in a ton of papers looking at rambling words to help you get the best deal you can from life.
Ok, I was kidding a little bit about the “hug your lawyer” thing.... but hey, all of us need a little appreciation.  Maybe just text them a 😃👍 instead. 😉#pittsburgh
#pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew
#downtownpittsburgh #pittsburghcreative #pittsburghmostdope #412project #steelcity #capturedpgh #burghsnap #headshotphotographer #pghcreative #lawyers #superlawyer #legal

Composure. Discernment. Competence. Dignity. When I think of those who choose the legal profession, those are the adjectives that come to my mind. And this photo represents that to me. Perhaps it’s because I was drawn to that profession when I was in high school... although let’s be honest, if you went to an upper-suburbia school in the northeast in the 90s and had good grades, that’s what your were gently influenced to become. Well, that or a doctor. Needless to say, I chose neither. Although it was important for me to choose a direction in life that involved helping others. Through the years I have seen how much lawyers accomplish in helping people, in so many different situations of life. So give your lawyer a hug today, because they spend a lot of time buried in a ton of papers looking at rambling words to help you get the best deal you can from life. Ok, I was kidding a little bit about the “hug your lawyer” thing.... but hey, all of us need a little appreciation. Maybe just text them a 😃👍 instead. 😉 #pittsburgh #pittsburghphotographer #pittsburghheadshots #headshots #headshotcrew #downtownpittsburgh #pittsburghcreative #pittsburghmostdope #412project #steelcity #capturedpgh #burghsnap #headshotphotographer #pghcreative #lawyers #superlawyer #legal ...

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Instagram post 17871755107750711 So you saw the other photo like this that I took of Dan, that was pretty much straight out of camera... other than the fact that I took the @cubcadet_usa logo off his hat. 😂So what makes this photo different?  4 levels of @infinitecolorpanel grading, gradient shadow to make the subject stand out more, freq sep on face, curves adjustment, @joelgrimesworkshops cloud kit brushes on sky.  All that work done by my postproduction dude, @dan_jenworleyphotography
#colorado #pghcreeative #bestinpgh #headshotcrew #headshotcrew364 #pittsburghphotographer

So you saw the other photo like this that I took of Dan, that was pretty much straight out of camera... other than the fact that I took the @cubcadet_usa logo off his hat. 😂 So what makes this photo different? 4 levels of @infinitecolorpanel grading, gradient shadow to make the subject stand out more, freq sep on face, curves adjustment, @joelgrimesworkshops cloud kit brushes on sky. All that work done by my postproduction dude, @dan_jenworleyphotography #colorado #pghcreeative #bestinpgh #headshotcrew #headshotcrew364 #pittsburghphotographer ...

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Instagram post 17886966172594799 From our social-distancing-wilderness trip to Colorado a few weeks ago.  Awesome trip.  Definitely see why everyone wants to live there.  #colorado #portraitphotographer #headshotcrew #socialdistancing

From our social-distancing-wilderness trip to Colorado a few weeks ago. Awesome trip. Definitely see why everyone wants to live there. #colorado #portraitphotographer #headshotcrew #socialdistancing ...

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Instagram post 17899234828489970 Wanted to add one more photo from my first week back last week!  Loved Jackie’s new photo. I really appreciate everyone last week, this week, and forever into the future for remembering us and coming in after restrictions were lifted.  And we are committed to keeping your experience safe from germs and that pesky Corona. 😉#shopsmallbusiness #pittsburghphotographer #williampenn #

Wanted to add one more photo from my first week back last week! Loved Jackie’s new photo. I really appreciate everyone last week, this week, and forever into the future for remembering us and coming in after restrictions were lifted. And we are committed to keeping your experience safe from germs and that pesky Corona. 😉#shopsmallbusiness #pittsburghphotographer #williampenn # ...

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Instagram post 17904825595475752 Another favorite from my first week back, last week. And my fav from Jessica’s session. Thanks for supporting #smallbusiness #pittsburghphotographer  #headshotphotographer #smile

Another favorite from my first week back, last week. And my fav from Jessica’s session. Thanks for supporting #smallbusiness #pittsburghphotographer #headshotphotographer #smile ...

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Instagram post 17910759208449414 It’s been a good first week back to work:  Thanks, Louis, for coming in on my first day back!  I’m really appreciative that many of my clients whose appointments were cancelled back in March/April, didn’t forget about me. 😁#smallbusiness #openforbusiness
It’s probably going to be a slower month for photographers, since many clients need to get their long-overdue hair appointment completed first.
My good friend @georgeoushairatcapretti I know is working ridiculously hard, while observing all the new protocols, to get everyone in. #pittsburghhairstylist #pittsburghphotographer

It’s been a good first week back to work: Thanks, Louis, for coming in on my first day back! I’m really appreciative that many of my clients whose appointments were cancelled back in March/April, didn’t forget about me. 😁#smallbusiness #openforbusiness It’s probably going to be a slower month for photographers, since many clients need to get their long-overdue hair appointment completed first. My good friend @georgeoushairatcapretti I know is working ridiculously hard, while observing all the new protocols, to get everyone in. #pittsburghhairstylist #pittsburghphotographer ...

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Instagram post 17917979152412271 First day back to work!  Modified, of course.  Looking forward to it! #startingback #goinggreen #pa #pittsburghphotographer

First day back to work! Modified, of course. Looking forward to it! #startingback #goinggreen #pa #pittsburghphotographer ...

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Instagram post 17926669024382490 Green Day for Pittsburgh is finally here. Not the band.  So glad people are able to get back to work!  I’ll be returning to work Monday after everyone has time to get a haircut today and over the weekend!  @caprettriandco  And I feel for small businesses who won’t be reopening, like I just saw a headline about @union_standard Right across the street and I never got there!  And the wood always smelled amazing! 😢 #reopening #pittsburghgoinggreen #photography

Green Day for Pittsburgh is finally here. Not the band. So glad people are able to get back to work! I’ll be returning to work Monday after everyone has time to get a haircut today and over the weekend! @caprettriandco And I feel for small businesses who won’t be reopening, like I just saw a headline about @union_standard Right across the street and I never got there! And the wood always smelled amazing! 😢 #reopening #pittsburghgoinggreen #photography ...

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Instagram post 18089981536172423 We’re going green, my friends!  As our county goes into “green phase”, we’ll be back to work to take your Headshot and Portrait photos starting June 8th!  Thank you to @breakofda_wn for my four awesome masks!  And thanks to @peter_hurley for this great gif idea! #headshotcrew #pittsburghphotographer #headshotphotos #goinggreen #coronacantkeepmedown

We’re going green, my friends! As our county goes into “green phase”, we’ll be back to work to take your Headshot and Portrait photos starting June 8th! Thank you to @breakofda_wn for my four awesome masks! And thanks to @peter_hurley for this great gif idea! #headshotcrew #pittsburghphotographer #headshotphotos #goinggreen #coronacantkeepmedown ...

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Instagram post 17878420399649670 “Worry-Sadness-Gratitude-Hope”  Completes my #Rainbow Trilogy and sums up where I am. Worry, as many are, about forging ahead.  Sadness, for those we have lost in death.  Gratitude, for all those who have worked to keep us safe and sane. And Hope, for what the future holds. #chasetherainbow #healthcare #headshotcrew #gratitude #hope

“Worry-Sadness-Gratitude-Hope” Completes my #Rainbow Trilogy and sums up where I am. Worry, as many are, about forging ahead. Sadness, for those we have lost in death. Gratitude, for all those who have worked to keep us safe and sane. And Hope, for what the future holds. #chasetherainbow #healthcare #headshotcrew #gratitude #hope ...

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Instagram post 18116975743107630 The waterfall of hope springs eternal.  Thanks to you all, once again, who are putting your life on the line every day, to help our families and friends. #gratitude #chasetherainbow #rainbow #healthcareheros #rainbowsofhope @yumi #godoxhomestudio #godoxad200 @godox_photo_equipment #pghcreative

The waterfall of hope springs eternal. Thanks to you all, once again, who are putting your life on the line every day, to help our families and friends. #gratitude #chasetherainbow #rainbow #healthcareheros #rainbowsofhope @yumi #godoxhomestudio #godoxad200 @godox_photo_equipment #pghcreative ...

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Instagram post 18102303298193265 Serenity. #6  Not ready to go back to work yet (although I’m still not sure when that will happen anyway) - I like playing!  Although money would be nice.  Enjoyed doing this project with @dan_jenworleyphotography  #blackandwhite #pittsburghphotographer #peterhapak #stayhome

Serenity. #6 Not ready to go back to work yet (although I’m still not sure when that will happen anyway) - I like playing! Although money would be nice. Enjoyed doing this project with @dan_jenworleyphotography #blackandwhite #pittsburghphotographer #peterhapak #stayhome ...

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Instagram post 17853950083955023 “Not too sure about that.” #5, on to the right side (of the face). @dan_jenworleyphotography #blackandwhite #headshotcrew #pittsburghpa

“Not too sure about that.” #5, on to the right side (of the face). @dan_jenworleyphotography #blackandwhite #headshotcrew #pittsburghpa ...

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Instagram post 17874798589640991 “Uh, Really.” #4  Dishes never really end now, do they? Will these #shibainu puppies stop shedding and eating my furniture? #blackandwhitephotography #peterhapak #headshotcrew #pittsburghheadshots

“Uh, Really.” #4 Dishes never really end now, do they? Will these #shibainu puppies stop shedding and eating my furniture? #blackandwhitephotography #peterhapak #headshotcrew #pittsburghheadshots ...

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Instagram post 18139620064059213 “I hear ya.” The 3rd in our Series of 6.  @dan_jenworleyphotography thought he looked like “the new guy” in this?  I don’t know the reference. #headshotcrew #pittsburghphotographer #blackandwhite

“I hear ya.” The 3rd in our Series of 6. @dan_jenworleyphotography thought he looked like “the new guy” in this? I don’t know the reference. #headshotcrew #pittsburghphotographer #blackandwhite ...

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Instagram post 17853442453952793 Me “as is.” My first self-portrait (well, a combo effort with @dan_jenworleyphotography) during quarantine.  #peterhapak #headshotcrew #pghcreative #pittsburghphotography

Me “as is.” My first self-portrait (well, a combo effort with @dan_jenworleyphotography) during quarantine. #peterhapak #headshotcrew #pghcreative #pittsburghphotography ...

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Instagram post 18139209388005008 Close your eyes and it will all be over soon.  This series is part of a portrait probe by @headshotcrew studying the work of @peterhapak this month.  I was instantly drawn to Peter’s photos of Alan Cumming and chose them for my inspiration.  Thanks @dan_jenworleyphotography for being patient with my stern direction. #blackandwhitephotography #headshotcrew #pittsburghheadshots

Close your eyes and it will all be over soon. This series is part of a portrait probe by @headshotcrew studying the work of @peterhapak this month. I was instantly drawn to Peter’s photos of Alan Cumming and chose them for my inspiration. Thanks @dan_jenworleyphotography for being patient with my stern direction. #blackandwhitephotography #headshotcrew #pittsburghheadshots ...

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Instagram post 18138238420013662 And this has been my “office” for the past 1.5 months. With my own whiteboard list.  If my actual studio had this many windows I’d be so happy - I love light! #pittsburghphotographer #workfromhome #homeoffice

And this has been my “office” for the past 1.5 months. With my own whiteboard list. If my actual studio had this many windows I’d be so happy - I love light! #pittsburghphotographer #workfromhome #homeoffice ...

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Instagram post 18085568488198807 Dan’s office and To Do List during our Stay at Home. Finally got him to make lists. Yeay!!! #workfromhome #stayhome #pittsburghphotography

Dan’s office and To Do List during our Stay at Home. Finally got him to make lists. Yeay!!! #workfromhome #stayhome #pittsburghphotography ...

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Instagram post 17869129444708555 My #shibainu puppies chillin outside on National Pet Day. @visitpittsburgh #nationalpetday

My #shibainu puppies chillin outside on National Pet Day. @visitpittsburgh #nationalpetday ...

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