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412-370-4520 jen@jenworley.com

Video

Today let’s talk about videos. We don’t talk about it very often but they can be just as effective to your brand promotion. There are a couple of different kinds of videos you can make. Today we will go over just a few. According to research, videos are twice as likely to create memorable content. At the end of the video make sure to add a “call to action”. Let them know that if they like what they see, then they can find similar content on your website, blog, or other social media platforms.

1. Behind The Scenes. A great way to build loyal followers is through “behind the scenes” video. These videos allow viewers to feel as if they are a part of your journey. Not only that, but it is a great way to allow them to see you in a more candid way, helping your personality to really come across. 

2. How-To Videos. Depending on your business, educational how-to videos are a fun way to engage your followers. How-To videos tend to encourage conversation within your customers. These tutorial videos need to conservative length. Keep the just long enough to go through all the necessary steps, but short enough to maintain interest. Research shows that you have a total of 7-10 seconds to grab someone’s attention, which means that you have to make the first part of your video the most interesting. 

3. Informative Videos. Simplify the theory’s you work on, that are of the most interest to your followers. A simple way to do this, is to take your blog posts, find the top points, and make it fun!  

4. User Generated Videos. Let you viewers join in! Have them test out your product, and create some videos themselves! A great way to do this is through a contest. This really allows your audience to engage with you and each other. 

As videos go up, hopefully viewers will begin to comment on them. Stay active! Respond to the comments. Not dry comments, but engaging comments to continue the ongoing conversation. Don’t feel like you need to run the discussion, but help keep it alive. As a part of these discussions, ask the audience what future videos they’d like to see. What parts of your business are they most interested in. 

Get out there, come up with some video ideas, and go for it!  

jen worley photographer

Jen Barker Worley Photography
555 Grant Street, Suite 337 Offices at the William Penn Pittsburgh, PA 15219

https://jenworley.com
412-370-4520

This is what it took. #shibainu #familyphoto ...

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Instagram post 17987404228712926 Every anniversary we take a photo. Sometimes arranged, sometimes not.  Helps us remember what our year was like, when looking back.  Here’s to 15, 3 now with Rue and Subba. (Will see if we can get a more epic sunset tomorrow though.)

Every anniversary we take a photo. Sometimes arranged, sometimes not. Helps us remember what our year was like, when looking back. Here’s to 15, 3 now with Rue and Subba. (Will see if we can get a more epic sunset tomorrow though.) ...

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Instagram post 17967979507869842 Taking time to enjoy the Beautiful weekend with Subba, Rue and @dan_jenworleyphotography

Taking time to enjoy the Beautiful weekend with Subba, Rue and @dan_jenworleyphotography ...

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Instagram post 17898846464630532 So yeah, we don’t do #seniorphotos  But when a friend asked, Dan said he wanted to do it, and I said I’d be his lighting assistant.Dan and I didn’t want these type of pictures you always see at the yellow sister bridge (Clemente, Warhol, and 9th). Wanted to bring a little more “epic” to it.#pittsburghphotographer #pittsburghportraits

So yeah, we don’t do #seniorphotos But when a friend asked, Dan said he wanted to do it, and I said I’d be his lighting assistant. Dan and I didn’t want these type of pictures you always see at the yellow sister bridge (Clemente, Warhol, and 9th). Wanted to bring a little more “epic” to it. #pittsburghphotographer #pittsburghportraits ...

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Instagram post 17975271118829121 Have I mentioned recently how much I love my job as a #professionalteamphotographer and #headshotphotographer?  I get to work with a ton of fun people.

Have I mentioned recently how much I love my job as a #professionalteamphotographer and #headshotphotographer? I get to work with a ton of fun people. ...

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Instagram post 18195099688173660 This is one of my favorite portraits that I’ve taken in the historic Supreme Court of PA courtroom in Pittsburgh.I remember our shoot, Justice Baer was very down-to-earth and wasn’t in a rush, and we had a nice conversation.  I liked it that he wanted his portrait in a suit, not his robe, and he liked my vision for setting up this shot.My sympathies to his family, friends and colleagues.  Obituary in Oct 1 @pittsburghpg

This is one of my favorite portraits that I’ve taken in the historic Supreme Court of PA courtroom in Pittsburgh. I remember our shoot, Justice Baer was very down-to-earth and wasn’t in a rush, and we had a nice conversation. I liked it that he wanted his portrait in a suit, not his robe, and he liked my vision for setting up this shot. My sympathies to his family, friends and colleagues. Obituary in Oct 1 @pittsburghpg ...

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Instagram post 18321115309039424 Thanks to @culturaltrust @asmp_pgh to organizing such a great event. Looking forward to January!  @elliottcramer @elanmizrahi @adrieshoots @farzeenghavam @dprephoto @jwramp @cathykellyphotography @shelleyliptonart @wdophoto

Thanks to @culturaltrust @asmp_pgh to organizing such a great event. Looking forward to January! @elliottcramer @elanmizrahi @adrieshoots @farzeenghavam @dprephoto @jwramp @cathykellyphotography @shelleyliptonart @wdophoto ...

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Instagram post 18186748876212387 From our “photoshoot” in Maine. Haha.  Hard to time the dogs looking at the camera with the crashing waves.

From our “photoshoot” in Maine. Haha. Hard to time the dogs looking at the camera with the crashing waves. ...

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Instagram post 17999685214490027 Love all the cool #professionalpittsburgh people who come in, and get some amazing #selfconfident #professionalphotos. Love my job as a #headshotphotographer

Love all the cool #professionalpittsburgh people who come in, and get some amazing #selfconfident #professionalphotos. Love my job as a #headshotphotographer ...

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Instagram post 17885176280649967 Love all our #pittsburghlobbies and doing some #teamphotos in #downtownpittsburgh sharing a bit #behindthescenes

Love all our #pittsburghlobbies and doing some #teamphotos in #downtownpittsburgh sharing a bit #behindthescenes ...

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Instagram post 17953730888014953 I’m not often going for the super serious look for #headshotphotos for most of my #pittsburghprofessionals.  But sometimes, it fits what they do.

I’m not often going for the super serious look for #headshotphotos for most of my #pittsburghprofessionals. But sometimes, it fits what they do. ...

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Instagram post 17963425672832061 I couldn’t make it, but @dan_jenworleyphotography had a great time 📸.Thanks to @jasanooo for bringing creatives together and @premierimaging for promoting.Thanks to the Models, ya were great. If I messed up or missed anyone in these, please tag. : @sariebeary @meech_mackey @traaabix_ @earthtoaaron @_cupofjoe._

I couldn’t make it, but @dan_jenworleyphotography had a great time 📸. Thanks to @jasanooo for bringing creatives together and @premierimaging for promoting. Thanks to the Models, ya were great. If I messed up or missed anyone in these, please tag. : @sariebeary @meech_mackey @traaabix_ @earthtoaaron @_cupofjoe._ ...

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Instagram post 18014575576421782 Loving my job and the great people I meet as a #headshotphotographer in #pittsburgh

Loving my job and the great people I meet as a #headshotphotographer in #pittsburgh ...

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Instagram post 17895919253648381 Highlights from last Thursday’s shoot day; ready for release yesterday. #pittsburghportraits #headshots

Highlights from last Thursday’s shoot day; ready for release yesterday. #pittsburghportraits #headshots ...

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Instagram post 17869165337704515 Shot in The State Capital in Harrisburg earlier this year; just finalized, printed, and delivered for all the Judges.  This is the test print I ordered;  video doesn’t exactly capture correct exposure. Superior Court if Pennsylvania.  If I have time, will do a post in sections…. Still, all the details of this courtroom are so amazing, that the photo is as much about the institution of the space as well as the judges.

Shot in The State Capital in Harrisburg earlier this year; just finalized, printed, and delivered for all the Judges. This is the test print I ordered; video doesn’t exactly capture correct exposure. Superior Court if Pennsylvania. If I have time, will do a post in sections…. Still, all the details of this courtroom are so amazing, that the photo is as much about the institution of the space as well as the judges. ...

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Instagram post 18207954799092521 Have you been to Racoon?  Lived in #pittsburgh all my life, and only went to that small little beach once.  But this place is huge!  So glad we camped here for a close weekend “away”. And it’s mushroom season!  Lots of cool mushrooms you can observe. Since ya know it’s @dan_jenworleyphotography thing.

Have you been to Racoon? Lived in #pittsburgh all my life, and only went to that small little beach once. But this place is huge! So glad we camped here for a close weekend “away”. And it’s mushroom season! Lots of cool mushrooms you can observe. Since ya know it’s @dan_jenworleyphotography thing. ...

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Instagram post 17930751377465677 First year I’m appreciating all the lilies. Lilly? Or Lily?  Should spellcheck.

First year I’m appreciating all the lilies. Lilly? Or Lily? Should spellcheck. ...

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Instagram post 17971583092621721 My go-to on location stuff.  Mobility is key for me.
@westcottlighting @godox_global @tethertools @canonusa @benrousa @manfrottoimaginemore @arcaswissusa

My go-to on location stuff. Mobility is key for me. @westcottlighting @godox_global @tethertools @canonusa @benrousa @manfrottoimaginemore @arcaswissusa ...

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Instagram post 17930251832505373 I really need to post more all these amazing people who come in.  With their permission, of course!  #headshotphoto #pittsburghphotographer

I really need to post more all these amazing people who come in. With their permission, of course! #headshotphoto #pittsburghphotographer ...

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Instagram post 17939701382150413 Subba. Taken with new 13Pro on Portrait, then edited in Lightroom Mobile.  #shibainu

Subba. Taken with new 13Pro on Portrait, then edited in Lightroom Mobile. #shibainu ...

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Instagram post 18033586078357102 Definitely worth a trip to. Very Dog friendly, although of course they can’t go on the mansion tour, or the museums.  #shibainu  Wanted the music to be “Washington on your side” but didn’t see it in the music feed.

Definitely worth a trip to. Very Dog friendly, although of course they can’t go on the mansion tour, or the museums. #shibainu Wanted the music to be “Washington on your side” but didn’t see it in the music feed. ...

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