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412-370-4520 jen@jenworley.com

Video

Today let’s talk about videos. We don’t talk about it very often but they can be just as effective to your brand promotion. There are a couple of different kinds of videos you can make. Today we will go over just a few. According to research, videos are twice as likely to create memorable content. At the end of the video make sure to add a “call to action”. Let them know that if they like what they see, then they can find similar content on your website, blog, or other social media platforms.

1. Behind The Scenes. A great way to build loyal followers is through “behind the scenes” video. These videos allow viewers to feel as if they are a part of your journey. Not only that, but it is a great way to allow them to see you in a more candid way, helping your personality to really come across. 

2. How-To Videos. Depending on your business, educational how-to videos are a fun way to engage your followers. How-To videos tend to encourage conversation within your customers. These tutorial videos need to conservative length. Keep the just long enough to go through all the necessary steps, but short enough to maintain interest. Research shows that you have a total of 7-10 seconds to grab someone’s attention, which means that you have to make the first part of your video the most interesting. 

3. Informative Videos. Simplify the theory’s you work on, that are of the most interest to your followers. A simple way to do this, is to take your blog posts, find the top points, and make it fun!  

4. User Generated Videos. Let you viewers join in! Have them test out your product, and create some videos themselves! A great way to do this is through a contest. This really allows your audience to engage with you and each other. 

As videos go up, hopefully viewers will begin to comment on them. Stay active! Respond to the comments. Not dry comments, but engaging comments to continue the ongoing conversation. Don’t feel like you need to run the discussion, but help keep it alive. As a part of these discussions, ask the audience what future videos they’d like to see. What parts of your business are they most interested in. 

Get out there, come up with some video ideas, and go for it!  

jen worley photographer

Jen Barker Worley Photography
555 Grant Street, Suite 337 Offices at the William Penn Pittsburgh, PA 15219

https://jenworley.com
412-370-4520

Instagram post 17927261092568280 Dr. Jason “Jay” Pugh is an award-winning Leadership & Development (L&D) Manager and Facilitator with nearly fifteen years of teaching and training experience. He builds, advises, and facilitates L&D courses for New Horizons - Central and works closely with Fortune 500 and Fortune 1000 companies on how to be more effective leaders in their daily lives.⠀
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#theburgh #pittsburghphotographers  #headshotphoto

Dr. Jason “Jay” Pugh is an award-winning Leadership & Development (L&D) Manager and Facilitator with nearly fifteen years of teaching and training experience. He builds, advises, and facilitates L&D courses for New Horizons - Central and works closely with Fortune 500 and Fortune 1000 companies on how to be more effective leaders in their daily lives.⠀ ⠀ #theburgh #pittsburghphotographers #headshotphoto ...

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Instagram post 17914153291701618 Nikko Leitzel – Account Executive ⠀
Businesses often come to EHD because they are concerned about the risk, service, and cost associated with their insurance and risk management programs. ⠀
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Nikko Leitzel – Account Executive ⠀ Businesses often come to EHD because they are concerned about the risk, service, and cost associated with their insurance and risk management programs. ⠀ ⠀ #pittsburghinsurance #risk #pittsburgh #headshots #pittsburghphotographer #pittsburghheadshots #412 ...

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Instagram post 17943231172481362 Valerie is a Staff Accountant in the Assurance practice at Cohen & Company. She joined the firm’s Pittsburgh office after graduating from Duquesne University in May of 2020. Outside of the office, Valerie is involved with the Rotary Club of Pittsburgh and an active Duquesne alumna. She enjoys living in the city and being a member of Pittsburgh’s vibrant business community.⠀
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#downtownpittsburgh #pittsburghcreative #headshotcrew ⠀
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Valerie is a Staff Accountant in the Assurance practice at Cohen & Company. She joined the firm’s Pittsburgh office after graduating from Duquesne University in May of 2020. Outside of the office, Valerie is involved with the Rotary Club of Pittsburgh and an active Duquesne alumna. She enjoys living in the city and being a member of Pittsburgh’s vibrant business community.⠀ ⠀ #downtownpittsburgh #pittsburghcreative #headshotcrew ⠀ #pittsburghaccountants #headshotphotographer ...

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Instagram post 17890881860105544 Annie earned her dual B.A. degree in Communications Rhetoric and English Writing at the University of Pittsburgh.  As a student, she further developed her passion for helping others while working for the Pitt Alumni Association.  Following her graduation, she spent about a year working in the real estate industry.  She recently joined her Father’s financial firm Marmaras & Smith LLC as an Executive and Operations Assistant. ⠀
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#pitt #pittalumni #financegoal #pittsburgh  #headshots  #pittsburghphotographer

Annie earned her dual B.A. degree in Communications Rhetoric and English Writing at the University of Pittsburgh. As a student, she further developed her passion for helping others while working for the Pitt Alumni Association. Following her graduation, she spent about a year working in the real estate industry. She recently joined her Father’s financial firm Marmaras & Smith LLC as an Executive and Operations Assistant. ⠀ ⠀ #pitt #pittalumni #financegoal #pittsburgh #headshots #pittsburghphotographer ...

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Instagram post 17920198765620967 Julia Germeyer is the founder and owner of Seventh Gear Communications, a marketing consulting firm. Julia is based in Pittsburgh but works with professional services firms and small businesses across the U.S. Clients look to Julia for help with technical writing, content development for websites, blogs, and e-newsletters, social media management and strategy, and marketing planning. ⠀
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#pittsburghtechwriting #pittsburghblogs #downtownpittsburgh  #headshotphotographer #pittsburghphotos

Julia Germeyer is the founder and owner of Seventh Gear Communications, a marketing consulting firm. Julia is based in Pittsburgh but works with professional services firms and small businesses across the U.S. Clients look to Julia for help with technical writing, content development for websites, blogs, and e-newsletters, social media management and strategy, and marketing planning. ⠀ ⠀ #pittsburghtechwriting #pittsburghblogs #downtownpittsburgh #headshotphotographer #pittsburghphotos ...

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Instagram post 18158183854181839 Lawrence P. Barger, CPACLA (CliftonLarsonAllen LLP)⠀
Larry is a principal in the Pittsburgh office.  With more than 30 years of public accounting experience, he brings a wealth of audit and accounting, business consulting and transaction related expertise to his clients with a strong focus on providing excellent client service and value.⠀
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Lawrence P. Barger, CPACLA (CliftonLarsonAllen LLP)⠀ Larry is a principal in the Pittsburgh office. With more than 30 years of public accounting experience, he brings a wealth of audit and accounting, business consulting and transaction related expertise to his clients with a strong focus on providing excellent client service and value.⠀ ⠀ #theburgh #pittsburghphotographers #headshotphoto #pittsburghcpa #pittsburghaccountant ...

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Instagram post 17943682600472170 Jacob Rice is an Audit and Assurance Associate at H2R CPA. He is a recent graduate of California University of Pennsylvania, where he received a Bachelor’s Degree in both Accounting and Finance. He is currently pursuing his MBA in Accounting at California University of Pennsylvania. Jacob is also a soccer coach for the Pittsburgh Riverhounds Academy.⠀
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Jacob Rice is an Audit and Assurance Associate at H2R CPA. He is a recent graduate of California University of Pennsylvania, where he received a Bachelor’s Degree in both Accounting and Finance. He is currently pursuing his MBA in Accounting at California University of Pennsylvania. Jacob is also a soccer coach for the Pittsburgh Riverhounds Academy.⠀ ⠀ #pittsburgh #headshots #pittsburghphotographer #pittsburghheadshots #412 #pittsburghaccountants ...

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Savannah.⠀ ⠀ #pittsburghrealtor ...

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Instagram post 17893432991019538 Juliana.  Check out her bio at @thepittsburghlist⠀
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Juliana. Check out her bio at @thepittsburghlist⠀ ⠀ #pittsburghprofessional #locomation #autonomousvehicles⠀ #downtownpittsburgh #headshotphotographer #pittsburghphotos ...

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Instagram post 17893269989058290 Dustin. ⠀
Pittsburgh has been on the "list" for one of the top places for moviemakers to live.⠀
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Dustin. ⠀ Pittsburgh has been on the "list" for one of the top places for moviemakers to live.⠀ #pittsburghactors ...

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Instagram post 17866237505368659 For a year, I've walked through a darkened lobby to go to my studio.  It's inconceivable to Pittsburghers that the city's most iconic hotel, The William Penn, has been closed for a full year.  For many of my clients, it was a shock and a sober reminder of Covid when they would come into this building:  a lobby that was always filled with life, regardless of the time of day, was now silent.⠀
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Today is the hotel's first day opening back up to registered guests.  I got to meet David at the first day back at his post.  He's worked at this hotel for 24 years, and this was the first time I've met him.  This past year I've got to meet many of the support staff who I never had opportunity to meet before.  Usually I'm just in and out through our Grant St entrance.⠀
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Seeing David's happy countenance lifts my spirit even more than seeing our fully lit lobby.  I'm grateful to the Omni Corporation for helping me out through this traumatic year, and to the Security guys and the engineers who have kept things going.

For a year, I've walked through a darkened lobby to go to my studio. It's inconceivable to Pittsburghers that the city's most iconic hotel, The William Penn, has been closed for a full year. For many of my clients, it was a shock and a sober reminder of Covid when they would come into this building: a lobby that was always filled with life, regardless of the time of day, was now silent.⠀ ⠀ Today is the hotel's first day opening back up to registered guests. I got to meet David at the first day back at his post. He's worked at this hotel for 24 years, and this was the first time I've met him. This past year I've got to meet many of the support staff who I never had opportunity to meet before. Usually I'm just in and out through our Grant St entrance.⠀ ⠀ Seeing David's happy countenance lifts my spirit even more than seeing our fully lit lobby. I'm grateful to the Omni Corporation for helping me out through this traumatic year, and to the Security guys and the engineers who have kept things going. ...

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Instagram post 17878122239169288 You can see the courthouse's new terra-cotta roof in the background. ⠀
#pittsburghphotographer #pittsburghheadshots  #pittsburghprofessionals

You can see the courthouse's new terra-cotta roof in the background. ⠀ #pittsburghphotographer #pittsburghheadshots #pittsburghprofessionals ...

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Instagram post 18160485244191390 Jeff.⠀
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Jeff.⠀ #downtownpittsburgh #pittsburghcreative #headshotcrew ...

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