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Anna Bassham

Social Media Training & Coaching

    Anna Bassham

    Anna provides social media training and coaching to small businesses in Pittsburgh and across the country. In her current role as contract Social Media Specialist at Kimpton Hotels & Restaurants, she serves as the  Kimpton Home Office liaison for the 150+ employees who are managing social media on behalf of their properties in the field. Anna has worked with all types of businesses over the past 10 years, from small start-ups to established companies, helping them to achieve authentic, long-lasting business results through social media. She draws on her background in journalism/strategic communication to help companies build brands people love through compelling and engaging social media content. Her employers and clients all have one thing in common: A set of strong core values coupled with a drive to make a difference in the world.

    SOCIAL MEDIA TRAINING

    Get everyone who helps manage your brand’s social media on the same page and following current best practices! My training sessions ensures your team understands the business goals of social media and has easy-to-follow strategies to maximize results.

    SOCIAL MEDIA BEST PRACTICES
    Get the latest channel-specific best practices to elevate your online brand.

    BRAND STANDARDS OVERVIEW
    Nailing down your caption and visual styles to attract your target audience.

    SOURCING CONTENT
    Where to find great content to post, focusing on creating content and re-sharing UGC.

    TAILORED TIPS & INSPIRATION
    Examples from similar accounts and actionable tips your team can start using now!

    SOCIAL MEDIA COACHING

    We’ll work one-on-one together to create or update your current social media strategy, identifying your goals and making sure you understand how to get there. We’ll set up the right social media channels according to that strategy, and I’ll provide ongoing coaching as requested to make the most of your social media marketing efforts, providing tips and tricks, resources and advice.

    DISCOVERY CALL
    We’ll discuss your main goals for social media, and I’ll propose a plan of attack for achieving them.

    ONGOING GUIDANCE
    I’ll provide ongoing email support and guidance to keep you on track while we’re working together.

    INITIAL CONSULTATION
    I’ll walk you through key strategies to follow for your brand’s social media success.

    ADDITIONAL COACHING
    I’m available to jump on additional coaching calls to address any specific issues or shifts in business goals.

    Read more about my coaching

    SOCIAL MEDIA CONSULTING

    Sometimes, you just need someone to step in and manage social media for you. I can take care of that, so that you can focus on the parts of the business you need to. Whether you need help creating a content calendar, sourcing content, creating and scheduling posts, or engaging with your online community, I can help!

    SOCIAL MEDIA TRAINING

    SOCIAL MEDIA TRAINING

    Get everyone who helps manage your brand’s social media on the same page and following current best practices! My training sessions ensures your team understands the business goals of social media and has easy-to-follow strategies to maximize results.

    SOCIAL MEDIA BEST PRACTICES
    Get the latest channel-specific best practices to elevate your online brand.

    BRAND STANDARDS OVERVIEW
    Nailing down your caption and visual styles to attract your target audience.

    SOURCING CONTENT
    Where to find great content to post, focusing on creating content and re-sharing UGC.

    TAILORED TIPS & INSPIRATION
    Examples from similar accounts and actionable tips your team can start using now!

    SOCIAL MEDIA COACHING

    SOCIAL MEDIA COACHING

    We’ll work one-on-one together to create or update your current social media strategy, identifying your goals and making sure you understand how to get there. We’ll set up the right social media channels according to that strategy, and I’ll provide ongoing coaching as requested to make the most of your social media marketing efforts, providing tips and tricks, resources and advice.

    DISCOVERY CALL
    We’ll discuss your main goals for social media, and I’ll propose a plan of attack for achieving them.

    ONGOING GUIDANCE
    I’ll provide ongoing email support and guidance to keep you on track while we’re working together.

    INITIAL CONSULTATION
    I’ll walk you through key strategies to follow for your brand’s social media success.

    ADDITIONAL COACHING
    I’m available to jump on additional coaching calls to address any specific issues or shifts in business goals.

    Read more about my coaching

    SOCIAL MEDIA CONSULTING

    SOCIAL MEDIA CONSULTING

    Sometimes, you just need someone to step in and manage social media for you. I can take care of that, so that you can focus on the parts of the business you need to. Whether you need help creating a content calendar, sourcing content, creating and scheduling posts, or engaging with your online community, I can help!

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