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How to take a great photo

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For a professional headshot, how should I tie my tie? The knot in your tie is right in the middle of the photo and while it should not be the focal point, if it is not tied right, it can look sloppy. My suggestion is the Windsor. I have a link from Brooks Brothers you […]

Jan 15, 2018

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What makes an effective head and shoulder portrait? Since a head and shoulder portrait focuses closely on a person’s face, it allows us to tell more about a person’s personality.  The kind of message we send will be determined by two areas: Posture Good posture is always important and can help show confidence. Normally sitting […]

Jan 13, 2018

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What kind of portrait photography do you need? Business portraits can be broken down into four areas: Traditional Head and Shoulders Portraits This is the standard in the business world.  This formal portrait is normally used for web bios, news releases, magazine articles, brochures, etc. “Character” Portraits This type of portrait shows more of the […]

Jan 13, 2018

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What kind of digital output do I need? Output” refers to the type of finished image you need.  In the past, your only option with film was either a print or negative.  Today you can still have a print or “hard copy”.  Although more and more companies don’t bother with having prints made, some still […]

Jan 13, 2018

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What is Professional Profile Marketing Photography?       There are probably over a hundred fields of photography.  Some fields would include, product, landscape, wildlife, architecture, marine, astro, fashion, fashion, wedding photography and many more.  Within  each field there may be subdivisions.  For example, in portrait photography there are baby, senior, family, location, studio, executive, […]

Jan 13, 2018

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Getting the most from Digital Photography I think that digital photography along with computer technology are some of the best things that has happened to the advertising and marketing field.  For example… A person can come in for a sitting, after viewing a collection of a dozen or more images; we can do all necessary […]

Jan 13, 2018

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How much should I expect to pay? This is probably the hardest question to answer.  One answer is: “Probably more than you would like to”.  Having an understanding of the world of marketing in the photographic business might help. One of the problems photographers have dealt with since the beginning is that most people feel […]

Jan 13, 2018

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How do I choose a good photographer?      There are many good photographers available who are true artists.  But remember, like in the field of law. there are a number of photographic fields.  You would not hire a real estate attorney to defend you in criminal court.  The same is true in photography. Some […]

Jan 13, 2018

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What makes a good group portrait? Group portraits can be effective in giving an idea of the size of the organization or the relationship between the members.    For larger groups the portrait will probably have to be done on location. Layout of the group is a key in sending your message.  Here are some […]

Jan 13, 2018

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What makes an effective “location” portrait? A “location” portrait is where the subject is set in a location or backdrop that tells part of the story.  An example would be the person in their office.  “Location” photography can be very effective in advertising, brochures, and web sites. Consult with your marketing people and photographer to […]

Jan 13, 2018

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